Yandex Audience in United States

Yandex logo

Yandex has an estimated audience of 1,210,236 people in United States. 49.2% are female, 50.8% are male, average age 35.7. Top regions: California, Florida, Texas. Top brand affinities: Destination X, Meg Ryan, McCormick Spice, Wonderful Pistachios, Alnatura.

The average Yandex fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Destination X, Meg Ryan, McCormick Spice, with strongest over-indexing on Destination X (93.36× the country average). Demographically, the Yandex audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

Demographics of Yandex fans

Demographic split for Yandex audience in United States
MetricValue
Female49.2%
Male50.8%
Average age35.7
Estimated audience size1,210,236

Audience persona

The typical Yandex fan in United States is balanced, around 35.7 years old, with strong Career Orientation tendencies and a notable affinity for Destination X.

Top regions in United States

Top regions ranked by reach for Yandex in United States
RegionReachAffinity
California271,9912.04×
Florida147,8851.8×
Texas117,8461.13×
New York112,2681.66×
Washington46,7231.92×
Illinois46,4671.15×
New Jersey42,4151.38×
Georgia39,7261.07×
Virginia36,9371.25×
Pennsylvania35,3490.87×
Arizona33,6801.36×
Ohio32,6230.88×
North Carolina28,6730.79×
Michigan28,4280.9×
Tennessee26,9341.11×
Massachusetts24,9321.05×
Oregon24,5431.77×
Colorado21,5071.13×
Missouri20,2361.04×
Indiana18,6090.84×
Nevada16,3951.4×
Minnesota13,8250.8×
Washington, District of Columbia13,7183.77×
Maryland13,6550.66×
Alabama12,9900.77×
South Carolina12,5810.69×
Oklahoma12,0380.9×
Kentucky11,8470.78×
Wisconsin11,3920.63×
Louisiana10,4730.67×
Utah9,2940.86×
Connecticut8,7150.72×
Kansas8,6120.9×
Iowa7,8110.78×
Arkansas7,8020.78×
Mississippi7,0320.71×
Idaho4,5240.75×
Nebraska4,3210.71×
New Mexico4,2200.7×
West Virginia4,0010.71×
Hawaii3,9320.76×
Maine3,2850.76×
New Hampshire3,1950.67×
Rhode Island2,8650.74×
Montana2,2160.66×
Delaware1,8500.55×
Alaska1,7600.68×
South Dakota1,7110.61×
North Dakota1,3520.54×
Wyoming1,2280.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yandex audience
BrandAffinityCategory
Destination X93.36×Movies & TV
Meg Ryan36.69×Movies & TV
McCormick Spice72.66×Food & Beverages
Wonderful Pistachios122.64×Food & Beverages
Alnatura314.83×Shopping
First National Bank (South Africa)33.47×Business & Career
Endless Space128.46×Games
Carey Hart68.57×Sports
Camp (style)39.85×Travel & Leisure
Age of Wonders70.09×Games
Da Lat41.48×Travel & Leisure
jeff seid71.64×Sports
Sparkle In Pink43.5×Fashion & Accessoires
Equine massage38.7×Pets & Animals
Women in Love (film)44.99×Movies & TV
Hydro massage36.08×Health
10,000 metres17×Sports
Swing (dance)19.87×Music & Radio
Dennis Quaid12.79×Movies & TV
Park Shin-hye35.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yandex audience
TraitClusterScore
Career OrientationPOWER2.58
Need for SecurityCONSERVATISM1.92
Risk AppetiteTHRILL1.54
Early Adopter MentalityPOWER1.41
Social Media UsageJOY1.38
Quality AwarenessPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Yandex
CountryShare
China0.9%
Germany0.7%
United States0.7%

See Yandex audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Yandex have in United States?

Yandex has an estimated audience of 1,210,236 people in United States, concentrated in California and Florida.

What is the gender split and age of Yandex fans?

49.2% of Yandex fans are female, 50.8% are male, with an average age of 35.7 years.

Which brands do Yandex fans like most?

Yandex fans show strongest brand affinity for Destination X (93.36×), Meg Ryan (36.69×), and McCormick Spice (72.66×) over the country average.

Where do Yandex fans live in United States?

Yandex fans in United States are most concentrated in California (reach 271,991), Florida (reach 147,885), and Texas (reach 117,846). These three regions account for the largest share of the active audience.

What other brands do Yandex fans also like?

Beyond Yandex itself, the audience over-indexes on Meg Ryan (36.69×), McCormick Spice (72.66×), Wonderful Pistachios (122.64×), and Alnatura (314.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yandex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.