Sparkle In Pink Audience in United States

Sparkle In Pink logo

Sparkle In Pink has an estimated audience of 602,130 people in United States. 94.4% are female, 5.6% are male, average age 35.8. Top regions: Texas, Ohio, Kentucky. Top brand affinities: Imdb, Movie Fanatic, Dhahran, Sequin, Nakhon Phanom Province.

The average Sparkle In Pink fan in United States is 35.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, Kentucky. Top brand affinities include Imdb, Movie Fanatic, Dhahran, with strongest over-indexing on Imdb (5.74× the country average). Demographically, the Sparkle In Pink audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Creativity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Sparkle In Pink fans

Demographic split for Sparkle In Pink audience in United States
MetricValue
Female94.4%
Male5.6%
Average age35.8
Estimated audience size602,130

Audience persona

The typical Sparkle In Pink fan in United States is more female, around 35.8 years old, with strong Creativity tendencies and a notable affinity for Imdb.

Top regions in United States

Top regions ranked by reach for Sparkle In Pink in United States
RegionReachAffinity
Texas56,3731.09×
Ohio22,6841.22×
Kentucky21,2642.82×
Tennessee18,9141.57×
Georgia18,5971×
Illinois17,7360.88×
Florida17,0090.42×
Alabama16,8392×
Pennsylvania16,0210.79×
North Carolina15,2080.84×
Indiana14,8611.35×
California14,4500.22×
Missouri14,1761.46×
Oklahoma14,0022.09×
Arkansas12,1252.44×
Utah11,8042.19×
Mississippi11,0932.24×
South Carolina11,0371.22×
West Virginia10,8643.87×
New York9,9970.3×
Michigan9,7760.62×
Louisiana9,4111.21×
Virginia8,9530.61×
Iowa6,8751.39×
Kansas6,4661.36×
New Jersey6,1140.4×
Wisconsin6,0950.67×
Minnesota4,9990.58×
Colorado4,7570.5×
Arizona4,1810.34×
Nebraska4,0961.36×
Maryland3,9650.38×
Washington3,7420.31×
Massachusetts3,7000.31×
Idaho2,7020.89×
New Mexico2,3230.77×
South Dakota2,2631.63×
Oregon2,1450.31×
Nevada1,7850.31×
North Dakota1,6961.37×
Connecticut1,6410.27×
Wyoming1,6281.82×
Montana1,5120.91×
New Hampshire1,0660.45×
Maine8930.41×
Delaware6910.42×
Alaska5970.46×
Rhode Island5140.27×
Vermont4050.38×
Hawaii3070.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sparkle In Pink audience
BrandAffinityCategory
Imdb5.74×Movies & TV
Movie Fanatic27.83×Movies & TV
Dhahran26.13×Travel & Leisure
Sequin2.02×Fashion & Accessoires
Nakhon Phanom Province11.25×
Artistic gymnastics1.8×Sports
Gymboree1.79×Fashion & Accessoires
Matilda Jane Clothing7.14×Fashion & Accessoires
Nakhon Sawan Province11.92×Travel & Leisure
Kate Winslet1.65×Movies & TV
Red Planet (film)8.66×Movies & TV
OshKosh B'Gosh1.66×Fashion & Accessoires
Phitsanulok Province8.31×Travel & Leisure
Lamphun Province6.54×Travel & Leisure
Rebecca Hall2.04×Movies & TV
Bangkok Metropolitan Region3.53×Travel & Leisure
Saoirse Ronan1.7×Movies & TV
Suspenders2.59×Fashion & Accessoires
Julia Stiles1.55×Movies & TV
Yo-yo2.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sparkle In Pink audience
TraitClusterScore
CreativityOPEN1.48
ExtroversionTHRILL1.47
Community OrientationOPEN1.4
Family OrientationCONSERVATISM1.33
Price SensitivityPREMIUM1.33
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Sparkle In Pink
CountryShare
United States94.1%
United Kingdom1.7%
India0.9%

See Sparkle In Pink audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sparkle In Pink have in United States?

Sparkle In Pink has an estimated audience of 602,130 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Sparkle In Pink fans?

94.4% of Sparkle In Pink fans are female, 5.6% are male, with an average age of 35.8 years.

Which brands do Sparkle In Pink fans like most?

Sparkle In Pink fans show strongest brand affinity for Imdb (5.74×), Movie Fanatic (27.83×), and Dhahran (26.13×) over the country average.

Where do Sparkle In Pink fans live in United States?

Sparkle In Pink fans in United States are most concentrated in Texas (reach 56,373), Ohio (reach 22,684), and Kentucky (reach 21,264). These three regions account for the largest share of the active audience.

What other brands do Sparkle In Pink fans also like?

Beyond Sparkle In Pink itself, the audience over-indexes on Movie Fanatic (27.83×), Dhahran (26.13×), Sequin (2.02×), and Nakhon Phanom Province (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sparkle In Pink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.