Suspenders Audience in United States

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Suspenders has an estimated audience of 1,040,000 people in United States. 50.4% are female, 49.6% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Highpoint Shopping Centre, Performance Bikes (magazine), Albany Law School, Bucerius Law School, Observe and Report.

The average Suspenders fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Highpoint Shopping Centre, Performance Bikes (magazine), Albany Law School, with strongest over-indexing on Highpoint Shopping Centre (112.56× the country average). Demographically, the Suspenders audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Suspenders fans

Demographic split for Suspenders audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.6
Estimated audience size1,040,000

Audience persona

The typical Suspenders fan in United States is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Highpoint Shopping Centre.

Top regions in United States

Top regions ranked by reach for Suspenders in United States
RegionReachAffinity
California116,3931.02×
Texas90,4321.01×
New York57,3400.99×
Florida55,0250.78×
Pennsylvania36,2351.03×
Illinois32,4080.94×
Georgia31,6310.99×
North Carolina29,6990.95×
Ohio29,1700.91×
Michigan28,6311.05×
New Jersey27,5061.04×
Virginia22,9890.91×
Tennessee22,8231.09×
Washington21,9041.05×
Arizona20,3810.96×
Indiana18,3690.97×
Missouri17,5331.05×
Massachusetts17,4020.85×
Alabama15,7961.09×
Wisconsin15,6031×
Maryland14,8370.83×
Minnesota14,8331×
Colorado14,3840.88×
South Carolina13,8230.88×
Kentucky13,5141.04×
Louisiana13,4691×
Oregon13,3121.12×
Oklahoma13,2451.15×
Arkansas10,1661.19×
Connecticut9,8570.94×
Mississippi9,4751.11×
Kansas9,2411.13×
Nevada9,1510.91×
Utah8,8680.95×
Iowa8,8151.03×
Idaho6,4291.23×
New Mexico5,7411.1×
Nebraska5,2441.01×
West Virginia5,1461.06×
Maine4,4081.18×
New Hampshire3,9770.97×
Montana3,5481.23×
Hawaii3,5270.79×
Rhode Island2,6490.8×
Washington, District of Columbia2,3930.77×
South Dakota2,2980.96×
North Dakota2,2781.07×
Delaware2,2590.79×
Alaska2,2261×
Vermont2,0451.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suspenders audience
BrandAffinityCategory
Highpoint Shopping Centre112.56×Shopping
Performance Bikes (magazine)130.78×
Albany Law School65.28×Business & Career
Bucerius Law School64.27×Business & Career
Observe and Report101.23×Movies & TV
Wawa Inc.6.24×Shopping
The Island (2005 film)25.76×Movies & TV
QuikTrip7.08×Shopping
Belt (clothing)12.84×Fashion & Accessoires
Tube top40.12×Fashion & Accessoires
Ameesha Patel79.86×Movies & TV
Traffic7.23×Cars & Mobility
University of Michigan Law School61.23×Business & Career
Traffic code21.66×Cars & Mobility
Legal education11.86×Business & Career
Fort Lauderdale–Hollywood International Airport10.9×Travel & Leisure
Fruit Bats (band)20.74×Music & Radio
Mercedes-Benz 500E80×Cars & Mobility
University of Chicago Law School37.29×Business & Career
Northwestern University School of Law59.3×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suspenders audience
TraitClusterScore
Career OrientationPOWER1.41
Luxury OrientationPREMIUM1.36
Price SensitivityPREMIUM1.32
Social Media UsageJOY1.27
Design AffinityPREMIUM1.2
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Suspenders
CountryShare
United States21.1%
Germany14.8%
Japan7.6%

See Suspenders audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Suspenders have in United States?

Suspenders has an estimated audience of 1,040,000 people in United States, concentrated in California and Texas.

What is the gender split and age of Suspenders fans?

50.4% of Suspenders fans are female, 49.6% are male, with an average age of 42.6 years.

Which brands do Suspenders fans like most?

Suspenders fans show strongest brand affinity for Highpoint Shopping Centre (112.56×), Performance Bikes (magazine) (130.78×), and Albany Law School (65.28×) over the country average.

Where do Suspenders fans live in United States?

Suspenders fans in United States are most concentrated in California (reach 116,393), Texas (reach 90,432), and New York (reach 57,340). These three regions account for the largest share of the active audience.

What other brands do Suspenders fans also like?

Beyond Suspenders itself, the audience over-indexes on Performance Bikes (magazine) (130.78×), Albany Law School (65.28×), Bucerius Law School (64.27×), and Observe and Report (101.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suspenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.