Highpoint Shopping Centre Audience in United States

Highpoint Shopping Centre logo

Highpoint Shopping Centre has an estimated audience of 1,024,676 people in United States. 67.6% are female, 32.4% are male, average age 32.0. Top regions: Illinois, North Carolina, California. Top brand affinities: Hosei University, JDSU, Liberace, Picnic, Cleveland Clinic.

The average Highpoint Shopping Centre fan in United States is 32.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, North Carolina, California. Top brand affinities include Hosei University, JDSU, Liberace, with strongest over-indexing on Hosei University (112.48× the country average). Demographically, the Highpoint Shopping Centre audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Shopping mall

Demographics of Highpoint Shopping Centre fans

Demographic split for Highpoint Shopping Centre audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.0
Estimated audience size1,024,676

Audience persona

The typical Highpoint Shopping Centre fan in United States is more female, around 32.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hosei University.

Top regions in United States

Top regions ranked by reach for Highpoint Shopping Centre in United States
RegionReachAffinity
Illinois71,1482.08×
North Carolina48,8591.58×
California32,0970.28×
Wisconsin30,9322.01×
Texas19,2150.22×
Pennsylvania15,3990.45×
New York14,7720.26×
Florida13,0920.19×
Michigan11,3630.42×
Alabama10,5590.74×
Mississippi10,2061.21×
Louisiana9,0740.69×
Arkansas9,0671.07×
Oklahoma8,8670.78×
Kentucky8,7260.68×
West Virginia8,4251.77×
Alaska8,4083.84×
Tennessee8,0470.39×
South Carolina7,9900.52×
Ohio7,8100.25×
Indiana7,7840.42×
Kansas7,7820.96×
Idaho7,7811.51×
Colorado7,6810.48×
Virginia7,6670.31×
Missouri7,5390.46×
Hawaii7,4331.69×
Iowa7,3880.88×
Montana7,3302.58×
Georgia7,1800.23×
New Hampshire6,9421.72×
Arizona6,8740.33×
Nebraska6,7981.32×
Connecticut6,7880.66×
New Mexico6,7631.32×
Nevada6,7410.68×
Rhode Island6,7042.06×
Maine6,7001.83×
Washington6,6750.32×
Oregon6,6550.57×
Utah6,6150.72×
Vermont6,5933.67×
Maryland6,5390.37×
New Jersey6,5230.25×
Minnesota6,3780.43×
Massachusetts6,3120.31×
Washington, District of Columbia4,6961.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highpoint Shopping Centre audience
BrandAffinityCategory
Hosei University112.48×Business & Career
JDSU3.01×Business & Career
Liberace7.28×Music & Radio
Picnic5.13×Kids & Family
Cleveland Clinic3.99×Health
Nebraska Cornhuskers football2.48×Sports
Stroud22.88×Travel & Leisure
Huevos rancheros15.96×Food & Beverages
Staycation1.76×Home & Garden
Stamp collecting2.51×Home & Garden
Grammarly2.39×Business & Career
Go Go's5.92×Music & Radio
Home staging2.55×Home & Garden
Nipsey Hussle2.82×Music & Radio
Elsword7.28×Games
Corona (band)2.42×Music & Radio
Halsey, Oregon3.46×Travel & Leisure
Winemaking1.87×Food & Beverages
On the Border Mexican Grill & Cantina2.69×Food & Beverages
Ayrton Senna3.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highpoint Shopping Centre audience
TraitClusterScore
Healthy LifestyleBALANCE3.33
Design AffinityPREMIUM2.25
Luxury OrientationPREMIUM1.43
Family OrientationCONSERVATISM1.41
IndulgenceJOY1.24
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Highpoint Shopping Centre
CountryShare
United States45.5%
Japan7.4%
Australia7.4%

See Highpoint Shopping Centre audiences in other countries

More Shopping mall audiences in United States

Frequently asked questions

How many fans does Highpoint Shopping Centre have in United States?

Highpoint Shopping Centre has an estimated audience of 1,024,676 people in United States, concentrated in Illinois and North Carolina.

What is the gender split and age of Highpoint Shopping Centre fans?

67.6% of Highpoint Shopping Centre fans are female, 32.4% are male, with an average age of 32.0 years.

Which brands do Highpoint Shopping Centre fans like most?

Highpoint Shopping Centre fans show strongest brand affinity for Hosei University (112.48×), JDSU (3.01×), and Liberace (7.28×) over the country average.

Where do Highpoint Shopping Centre fans live in United States?

Highpoint Shopping Centre fans in United States are most concentrated in Illinois (reach 71,148), North Carolina (reach 48,859), and California (reach 32,097). These three regions account for the largest share of the active audience.

What other brands do Highpoint Shopping Centre fans also like?

Beyond Highpoint Shopping Centre itself, the audience over-indexes on JDSU (3.01×), Liberace (7.28×), Picnic (5.13×), and Cleveland Clinic (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highpoint Shopping Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.