Rascasse Audience Intelligence

Highpoint Shopping Centre Audience in United States

A data profile of the people who buy, follow and care about Highpoint Shopping Centre in United States — modelled from more than twelve digital signal sources. Highpoint Shopping Centre has an estimated audience of 1,024,676 people in United States.

#7among Shopping mall in United States#2086among POI in United States#373in Shopping

The average Highpoint Shopping Centre fan in United States is 32.0 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Wisconsin, California.

Top brand affinities include Suspenders, Tube top, Sky Zone, with strongest over-indexing on Suspenders (112.56× the country average).

Demographically, the Highpoint Shopping Centre audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Highpoint Shopping Centre fan in United States is more female, around 32.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Suspenders.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Highpoint Shopping Centre profile in United States.

Audience size
1M
in United States
Gender
67.6%♀
32.4% male
Age
32.0
average years
Country rank
#23289
POI in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Highpoint Shopping Centre fans

67.6% are female, 32.4% are male, average age 32.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Highpoint Shopping Centre audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.0
Estimated audience size1,024,676
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Highpoint Shopping Centre audience in United States
Age bracketShare%
16-1940%
20-2919%
30-3918%
40-4916%
50+7%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Highpoint Shopping Centre audience comes from United States.

Worldwide audience distribution share by country for Highpoint Shopping Centre
CountryShare
United States45.5%
Japan7.4%
Australia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Highpoint Shopping Centre audience in United States is strongest.

Fig. 05

Top regions by affinity

Highpoint Shopping Centre fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~90K6.14×
02Illinois~200K5.16×
03Vermont~2K1.35×
04North Carolina~40K1.33×
05Alaska~3K1.32×
06Montana~3K1.19×
07Maine~4K1.11×
08Rhode Island~4K1.10×
09West Virginia~5K1.09×
10Washington, District of Columbia~3K1.09×
11New Hampshire~4K1.08×
12Hawaii~5K1.07×
13Idaho~5K1.06×
14New Mexico~5K1.03×
15South Dakota~2K1.03×
16Nebraska~5K1.01×
17Delaware~3K1.01×
18Mississippi~8K1.00×
19Arkansas~8K1.00×
20North Dakota~2K1.00×
21Kansas~8K0.98×
22Iowa~8K0.96×
23Oklahoma~10K0.94×
24Utah~9K0.94×
25Louisiana~10K0.93×
26Kentucky~10K0.93×
27Connecticut~10K0.93×
28Nevada~9K0.93×
29Alabama~10K0.92×
30Oregon~10K0.91×
31South Carolina~10K0.90×
32Missouri~10K0.89×
33Minnesota~10K0.89×
34Tennessee~20K0.88×
35Indiana~20K0.88×
36Arizona~20K0.87×
37Maryland~20K0.87×
38Colorado~10K0.87×
39Massachusetts~20K0.86×
40New Jersey~20K0.85×
41Washington~20K0.85×
42Ohio~30K0.84×
43Georgia~30K0.84×
44Virginia~20K0.84×
45Michigan~20K0.83×
46Pennsylvania~30K0.80×
47Florida~50K0.76×
48New York~40K0.73×
49Texas~60K0.70×
50California~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Highpoint Shopping Centre, United States
0.61×1.00×6.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Highpoint Shopping Centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Highpoint Shopping Centre audience
#·InterestCategoryAffinity×
01Tube topFashion & Accessoires131.83×
02SuspendersFashion & Accessoires112.56×
03Natalie ImbrugliaFashion & Accessoires38.47×
04Driving testCars & Mobility36.95×
05Tori AmosMusic & Radio31.63×
06JACOBSFood & Beverages31.58×
07PJ HarveyMusic & Radio29.15×
08Sky ZoneKids & Family18.74×
09Vegetable juiceFood & Beverages17.19×
10Aidan GillenMovies & TV16.69×
11The CranberriesMusic & Radio16.30×
12Beanie BabiesMovies & TV15.96×
13Tori SpellingMovies & TV14.77×
14Dirk NowitzkiSports13.16×
15River cruiseTravel & Leisure10.92×
16TrampolineSports8.12×
17Obsessed (2009 film)Movies & TV7.28×
18Law firmBusiness & Career6.34×
19Google ImagesInternet & Social Media6.01×
20Nordstrom rackFashion & Accessoires2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Highpoint Shopping Centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Highpoint Shopping Centre audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE4.33×
Design AffinityPREMIUM2.11×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Highpoint Shopping Centre audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
MindfulnessBALANCE0.89×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Highpoint Shopping Centre have in United States?

Highpoint Shopping Centre has an estimated audience of 1,024,676 people in United States, concentrated in Illinois and Wisconsin.

02

What is the gender split and age of Highpoint Shopping Centre fans?

67.6% of Highpoint Shopping Centre fans are female, 32.4% are male, with an average age of 32.0 years.

03

Which brands do Highpoint Shopping Centre fans like most?

Highpoint Shopping Centre fans show strongest brand affinity for Suspenders (112.56×), Tube top (131.83×), and Sky Zone (18.74×) over the country average.

04

Where do Highpoint Shopping Centre fans live in United States?

Highpoint Shopping Centre fans in United States are most concentrated in Illinois (reach ~200K), Wisconsin (reach ~90K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Highpoint Shopping Centre fans also like?

Beyond Highpoint Shopping Centre itself, the audience over-indexes on Tube top (131.83×), Sky Zone (18.74×), Driving test (36.95×), and Obsessed (2009 film) (7.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Highpoint Shopping Centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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