Rascasse Audience Intelligence

Vegetable juice Audience in United States

A data profile of the people who buy, follow and care about Vegetable juice in United States — modelled from more than twelve digital signal sources. Vegetable juice has an estimated audience of 1,253,369 people in United States.

#7910among Topic in United States#1171in Food & Beverages

The average Vegetable juice fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smoothie King, Thorntons, Juicer, with strongest over-indexing on Smoothie King (12.64× the country average).

Demographically, the Vegetable juice audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vegetable juice fan in United States is more female, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Smoothie King.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetable juice profile in United States.

Audience size
1.3M
in United States
Gender
65.6%♀
34.4% male
Age
35.7
average years
Country rank
#20227
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable juice fans

65.6% are female, 34.4% are male, average age 35.7.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Vegetable juice audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.7
Estimated audience size1,253,369
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Vegetable juice audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Vegetable juice audience comes from United States.

Worldwide audience distribution share by country for Vegetable juice
CountryShare
United States23.7%
Japan14.5%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable juice audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegetable juice fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.19×
02Illinois~50K1.16×
03Kentucky~20K1.14×
04Texas~100K1.11×
05Virginia~30K1.11×
06Indiana~30K1.10×
07Mississippi~10K1.09×
08Tennessee~30K1.08×
09Alabama~20K1.08×
10Louisiana~20K1.08×
11California~100K1.07×
12New York~70K1.07×
13New Jersey~30K1.07×
14Missouri~20K1.07×
15North Carolina~40K1.06×
16Maryland~20K1.06×
17Florida~90K1.04×
18Arkansas~10K1.04×
19West Virginia~6K1.04×
20Washington~30K1.03×
21South Carolina~20K1.03×
22Oklahoma~10K1.03×
23Nevada~10K1.02×
24Hawaii~5K1.01×
25North Dakota~3K1.01×
26Ohio~40K1.00×
27Arizona~30K1.00×
28Nebraska~6K1.00×
29Rhode Island~4K1.00×
30Alaska~3K1.00×
31Iowa~10K0.99×
32Kansas~10K0.99×
33Vermont~2K0.99×
34Michigan~30K0.98×
35Idaho~6K0.98×
36Connecticut~10K0.97×
37South Dakota~3K0.97×
38Pennsylvania~40K0.96×
39Wisconsin~20K0.96×
40Delaware~3K0.96×
41Minnesota~20K0.95×
42New Mexico~6K0.95×
43Oregon~10K0.94×
44Maine~4K0.94×
45Montana~3K0.94×
46Massachusetts~20K0.92×
47New Hampshire~5K0.92×
48Utah~10K0.90×
49Washington, District of Columbia~3K0.90×
50Colorado~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Vegetable juice, United States
0.87×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable juice audience
#·InterestCategoryAffinity×
01Booster JuiceFood & Beverages45.32×
02The Hunchback of Notre Dame (1996 film)Movies & TV41.98×
03Food IncFood & Beverages41.32×
04Carrot juiceFood & Beverages40.45×
05BlendtecHome & Garden38.16×
06Boost JuiceFood & Beverages37.32×
07ThorntonsFood & Beverages31.96×
08Tomato juiceFood & Beverages20.90×
09JuicerFood & Beverages18.05×
10Highpoint Shopping CentreShopping17.19×
11BrevilleHome & Garden16.91×
12Carmen ElectraMovies & TV15.35×
13Happy FeetMovies & TV13.29×
14Cranberry juiceFood & Beverages13.18×
15Smoothie KingFood & Beverages12.64×
16Flex (magazine)Sports11.19×
17Jamba JuiceFood & Beverages8.48×
18CarrotFood & Beverages8.03×
19JuiceFood & Beverages3.17×
20MemeInternet & Social Media2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable juice audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.34×
Healthy LifestyleBALANCE1.49×
SustainabilityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable juice audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
DIY MentalityTHRILL0.97×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetable juice have in United States?

Vegetable juice has an estimated audience of 1,253,369 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vegetable juice fans?

65.6% of Vegetable juice fans are female, 34.4% are male, with an average age of 35.7 years.

03

Which brands do Vegetable juice fans like most?

Vegetable juice fans show strongest brand affinity for Smoothie King (12.64×), Thorntons (31.96×), and Juicer (18.05×) over the country average.

04

Where do Vegetable juice fans live in United States?

Vegetable juice fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable juice fans also like?

Beyond Vegetable juice itself, the audience over-indexes on Thorntons (31.96×), Juicer (18.05×), The Hunchback of Notre Dame (1996 film) (41.98×), and Food Inc (41.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Vegetable juice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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