Vegetable juice Audience in United States

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Vegetable juice has an estimated audience of 1,253,369 people in United States. 65.6% are female, 34.4% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Smoothie King, Thorntons, Juicer, The Hunchback of Notre Dame (1996 film), Food Inc.

The average Vegetable juice fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Smoothie King, Thorntons, Juicer, with strongest over-indexing on Smoothie King (12.64× the country average). Demographically, the Vegetable juice audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Vegetable juice fans

Demographic split for Vegetable juice audience in United States
MetricValue
Female65.6%
Male34.4%
Average age35.7
Estimated audience size1,253,369

Audience persona

The typical Vegetable juice fan in United States is more female, around 35.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Smoothie King.

Top regions in United States

Top regions ranked by reach for Vegetable juice in United States
RegionReachAffinity
California154,6901.12×
Texas126,8881.18×
Florida95,2391.12×
New York82,0761.17×
Illinois53,9371.29×
Georgia49,2041.27×
North Carolina43,1561.14×
Pennsylvania40,5160.96×
Ohio39,9221.03×
New Jersey36,6791.15×
Virginia35,1401.15×
Michigan33,3471.02×
Washington28,5021.13×
Tennessee28,0021.11×
Indiana25,9311.13×
Arizona25,3790.99×
Missouri23,0341.14×
Maryland23,0321.07×
Massachusetts22,5010.91×
Alabama19,3561.11×
South Carolina19,3251.02×
Kentucky19,0711.21×
Louisiana18,4841.14×
Wisconsin17,4180.92×
Colorado16,4270.83×
Minnesota15,9680.89×
Oklahoma15,2391.09×
Oregon13,2720.92×
Nevada12,5861.04×
Connecticut11,9540.95×
Mississippi11,6941.13×
Arkansas11,3501.1×
Iowa10,0330.97×
Kansas9,9071×
Utah9,1230.81×
West Virginia6,4361.1×
Hawaii5,6771.05×
Nebraska5,4810.87×
Idaho5,4480.87×
New Mexico5,1650.82×
Rhode Island4,1251.03×
Maine3,9800.89×
New Hampshire3,5350.72×
Delaware2,9300.85×
Washington, District of Columbia2,6670.71×
Montana2,4880.72×
North Dakota2,2420.87×
South Dakota2,1490.74×
Alaska2,1410.8×
Wyoming1,7350.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vegetable juice audience
BrandAffinityCategory
Smoothie King12.64×Food & Beverages
Thorntons31.96×Food & Beverages
Juicer18.05×Food & Beverages
The Hunchback of Notre Dame (1996 film)41.98×Movies & TV
Food Inc41.32×Food & Beverages
Carmen Electra15.35×Movies & TV
Breville16.91×Home & Garden
Carrot8.03×Food & Beverages
Juice3.17×Food & Beverages
Cranberry juice13.18×Food & Beverages
Jamba Juice8.48×Food & Beverages
Boost Juice37.32×Food & Beverages
Blendtec38.16×Home & Garden
Tomato juice20.9×Food & Beverages
Happy Feet13.29×Movies & TV
Carrot juice40.45×Food & Beverages
Highpoint Shopping Centre17.19×Shopping
Meme2.03×Internet & Social Media
Booster Juice45.32×Food & Beverages
Orange (fruit)6.06×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vegetable juice audience
TraitClusterScore
Healthy LifestyleBALANCE9.14
IndulgenceJOY2.22
Luxury OrientationPREMIUM1.99
Convenience OrientationPREMIUM1.83
Design AffinityPREMIUM1.81
LGBTQ+ IdentityOPEN1.65

Worldwide distribution

Worldwide audience distribution share by country for Vegetable juice
CountryShare
United States23.7%
Japan14.5%
Thailand4.9%

See Vegetable juice audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Vegetable juice have in United States?

Vegetable juice has an estimated audience of 1,253,369 people in United States, concentrated in California and Texas.

What is the gender split and age of Vegetable juice fans?

65.6% of Vegetable juice fans are female, 34.4% are male, with an average age of 35.7 years.

Which brands do Vegetable juice fans like most?

Vegetable juice fans show strongest brand affinity for Smoothie King (12.64×), Thorntons (31.96×), and Juicer (18.05×) over the country average.

Where do Vegetable juice fans live in United States?

Vegetable juice fans in United States are most concentrated in California (reach 154,690), Texas (reach 126,888), and Florida (reach 95,239). These three regions account for the largest share of the active audience.

What other brands do Vegetable juice fans also like?

Beyond Vegetable juice itself, the audience over-indexes on Thorntons (31.96×), Juicer (18.05×), The Hunchback of Notre Dame (1996 film) (41.98×), and Food Inc (41.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegetable juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.