Rascasse Audience Intelligence

Vegetable juice Audience in Germany

A data profile of the people who buy, follow and care about Vegetable juice in Germany — modelled from more than twelve digital signal sources. Vegetable juice has an estimated audience of 236,649 people in Germany.

#6897among Topic in Germany#984in Food & Beverages

The average Vegetable juice fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Healthy food, Juicer, Pomegranate juice, with strongest over-indexing on Healthy food (9.84× the country average).

Demographically, the Vegetable juice audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vegetable juice fan in Germany is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Healthy food.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegetable juice profile in Germany.

Audience size
237K
in Germany
Gender
62.2%♀
37.8% male
Age
40.6
average years
Country rank
#20378
Topic in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegetable juice fans

62.2% are female, 37.8% are male, average age 40.6.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Vegetable juice audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age40.6
Estimated audience size236,649
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Vegetable juice audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Vegetable juice audience comes from Germany.

Worldwide audience distribution share by country for Vegetable juice
CountryShare
United States23.7%
Japan14.5%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegetable juice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vegetable juice fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.15×
02Brandenburg~8K1.08×
03Niedersachsen~20K1.07×
04Bremen~2K1.04×
05Hamburg~5K1.01×
06Sachsen-Anhalt~6K1.00×
07Sachsen~10K0.99×
08Mecklenburg-Vorpommern~4K0.99×
09Saarland~3K0.99×
10Nordrhein-Westfalen~50K0.98×
11Rheinland-Pfalz~10K0.97×
12Hessen~20K0.96×
13Thüringen~6K0.95×
14Baden-Württemberg~30K0.93×
15Berlin~10K0.91×
16Bayern~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Vegetable juice, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegetable juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegetable juice audience
#·InterestCategoryAffinity×
01Pomegranate juiceFood & Beverages55.18×
02BlendtecHome & Garden44.23×
03Boost JuiceFood & Beverages44.09×
04BrevilleHome & Garden41.81×
05VitamixHome & Garden40.69×
06CuisinartHome & Garden34.73×
07Tomato pasteFood & Beverages29.85×
08FebrezeHome & Garden25.51×
09Silk (soy milk)Food & Beverages19.92×
10Le CreusetHome & Garden18.11×
11Milk substituteFood & Beverages15.35×
12JuicerFood & Beverages15.02×
13Almond milkFood & Beverages10.60×
14Healthy foodHealth9.84×
15BlenderHome & Garden9.02×
16De'LonghiHome & Garden8.30×
17Maite KellyMusic & Radio6.59×
18Sunday NaturalHealth3.31×
19Vegetarian cuisineFood & Beverages3.08×
20VeganismFood & Beverages2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegetable juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegetable juice audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.08×
Convenience OrientationPREMIUM1.59×
IndulgenceJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegetable juice audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
Career OrientationPOWER0.99×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegetable juice have in Germany?

Vegetable juice has an estimated audience of 236,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vegetable juice fans?

62.2% of Vegetable juice fans are female, 37.8% are male, with an average age of 40.6 years.

03

Which brands do Vegetable juice fans like most?

Vegetable juice fans show strongest brand affinity for Healthy food (9.84×), Juicer (15.02×), and Pomegranate juice (55.18×) over the country average.

04

Where do Vegetable juice fans live in Germany?

Vegetable juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vegetable juice fans also like?

Beyond Vegetable juice itself, the audience over-indexes on Juicer (15.02×), Pomegranate juice (55.18×), Le Creuset (18.11×), and Vitamix (40.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Vegetable juice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vegetable juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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