Vegetable juice Audience in Germany
Vegetable juice has an estimated audience of 236,649 people in Germany. 62.2% are female, 37.8% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Healthy food, Juicer, Pomegranate juice, Le Creuset, Vitamix.
The average Vegetable juice fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Healthy food, Juicer, Pomegranate juice, with strongest over-indexing on Healthy food (9.84× the country average). Demographically, the Vegetable juice audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Vegetable juice fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.6 |
| Estimated audience size | 236,649 |
Audience persona
The typical Vegetable juice fan in Germany is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Healthy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,047 | 1.01× |
| Bayern | 34,585 | 0.91× |
| Baden-Württemberg | 30,189 | 0.93× |
| Niedersachsen | 25,226 | 1.1× |
| Hessen | 17,177 | 0.95× |
| Sachsen | 11,545 | 0.99× |
| Rheinland-Pfalz | 11,278 | 0.95× |
| Schleswig-Holstein | 10,398 | 1.22× |
| Berlin | 9,720 | 0.92× |
| Brandenburg | 8,419 | 1.15× |
| Sachsen-Anhalt | 5,963 | 0.97× |
| Hamburg | 5,496 | 1.03× |
| Thüringen | 5,212 | 0.86× |
| Mecklenburg-Vorpommern | 4,269 | 0.94× |
| Saarland | 2,728 | 0.94× |
| Bremen | 2,261 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy food | 9.84× | Health |
| Juicer | 15.02× | Food & Beverages |
| Pomegranate juice | 55.18× | Food & Beverages |
| Le Creuset | 18.11× | Home & Garden |
| Vitamix | 40.69× | Home & Garden |
| Breville | 41.81× | Home & Garden |
| Milk substitute | 15.35× | Food & Beverages |
| De'Longhi | 8.3× | Home & Garden |
| Febreze | 25.51× | Home & Garden |
| Blender | 9.02× | Home & Garden |
| Blendtec | 44.23× | Home & Garden |
| Veganism | 2.47× | Food & Beverages |
| Tomato paste | 29.85× | Food & Beverages |
| Maite Kelly | 6.59× | Music & Radio |
| Cuisinart | 34.73× | Home & Garden |
| Vegetarian cuisine | 3.08× | Food & Beverages |
| Almond milk | 10.6× | Food & Beverages |
| Boost Juice | 44.09× | Food & Beverages |
| Silk (soy milk) | 19.92× | Food & Beverages |
| T-Mobile | 9.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 5.3 |
| Travelling | THRILL | 1.88 |
| Convenience Orientation | PREMIUM | 1.87 |
| Pet Ownership | JOY | 1.65 |
| Urban Lifestyle | OPEN | 1.61 |
| Indulgence | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.7% |
| Japan | 14.5% |
| Thailand | 4.9% |
See Vegetable juice audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vegetable juice have in Germany?
Vegetable juice has an estimated audience of 236,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vegetable juice fans?
62.2% of Vegetable juice fans are female, 37.8% are male, with an average age of 40.6 years.
Which brands do Vegetable juice fans like most?
Vegetable juice fans show strongest brand affinity for Healthy food (9.84×), Juicer (15.02×), and Pomegranate juice (55.18×) over the country average.
Where do Vegetable juice fans live in Germany?
Vegetable juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,047), Bayern (reach 34,585), and Baden-Württemberg (reach 30,189). These three regions account for the largest share of the active audience.
What other brands do Vegetable juice fans also like?
Beyond Vegetable juice itself, the audience over-indexes on Juicer (15.02×), Pomegranate juice (55.18×), Le Creuset (18.11×), and Vitamix (40.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegetable juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.