Milk substitute Audience in Germany
Milk substitute has an estimated audience of 573,764 people in Germany. 67.2% are female, 32.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Healthy food, Silk (soy milk), Vegetable juice, Banana, Juicer.
The average Milk substitute fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Healthy food, Silk (soy milk), Vegetable juice, with strongest over-indexing on Healthy food (8.18× the country average). Demographically, the Milk substitute audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Milk substitute fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.8 |
| Estimated audience size | 573,764 |
Audience persona
The typical Milk substitute fan in Germany is more female, around 39.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Healthy food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,264 | 1.08× |
| Bayern | 110,446 | 1.2× |
| Baden-Württemberg | 95,758 | 1.22× |
| Niedersachsen | 57,519 | 1.03× |
| Hessen | 43,252 | 0.99× |
| Rheinland-Pfalz | 31,691 | 1.1× |
| Sachsen | 28,630 | 1.02× |
| Schleswig-Holstein | 20,919 | 1.02× |
| Berlin | 20,666 | 0.81× |
| Brandenburg | 17,991 | 1.01× |
| Thüringen | 16,293 | 1.11× |
| Sachsen-Anhalt | 13,714 | 0.92× |
| Mecklenburg-Vorpommern | 10,577 | 0.97× |
| Hamburg | 10,352 | 0.8× |
| Saarland | 6,456 | 0.92× |
| Bremen | 3,983 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy food | 8.18× | Health |
| Silk (soy milk) | 18.18× | Food & Beverages |
| Vegetable juice | 15.76× | Food & Beverages |
| Banana | 11.05× | Food & Beverages |
| Juicer | 6.73× | Food & Beverages |
| Equal (sweetener) | 23.4× | |
| Coconut milk | 17.51× | Food & Beverages |
| Pretzel | 11.56× | Food & Beverages |
| Carrot | 11.83× | Food & Beverages |
| Croissant | 11.33× | Food & Beverages |
| Veganism | 1.65× | Food & Beverages |
| Rossmann | 1.75× | Shopping |
| Colostrum | 20.61× | Health |
| Cheesecake | 4.01× | Food & Beverages |
| Sunday Natural | 2.73× | Health |
| Pomegranate juice | 19.63× | Food & Beverages |
| Deichmann | 1.58× | Shopping |
| Almond milk | 6.89× | Food & Beverages |
| Vegetarian cuisine | 1.79× | Food & Beverages |
| Iglo | 8.49× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 4.34 |
| Indulgence | JOY | 2.14 |
| Sustainability | BALANCE | 1.77 |
| Convenience Orientation | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.67 |
| Urban Lifestyle | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| India | 8.2% |
| United Kingdom | 5.7% |
See Milk substitute audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Milk substitute have in Germany?
Milk substitute has an estimated audience of 573,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Milk substitute fans?
67.2% of Milk substitute fans are female, 32.8% are male, with an average age of 39.8 years.
Which brands do Milk substitute fans like most?
Milk substitute fans show strongest brand affinity for Healthy food (8.18×), Silk (soy milk) (18.18×), and Vegetable juice (15.76×) over the country average.
Where do Milk substitute fans live in Germany?
Milk substitute fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,264), Bayern (reach 110,446), and Baden-Württemberg (reach 95,758). These three regions account for the largest share of the active audience.
What other brands do Milk substitute fans also like?
Beyond Milk substitute itself, the audience over-indexes on Silk (soy milk) (18.18×), Vegetable juice (15.76×), Banana (11.05×), and Juicer (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Milk substitute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.