Rascasse Audience Intelligence

Febreze Target Market in Germany

A data profile of the people who buy, follow and care about Febreze in Germany — modelled from more than twelve digital signal sources. Febreze has an estimated audience of 159,504 people in Germany.

#3among Household cleaning in Germany#3280among Brand in Germany#1167in Home & Garden

The average Febreze fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Poo-Pourri, Deichmann, Rossmann, with strongest over-indexing on Poo-Pourri (113.92× the country average).

Demographically, the Febreze audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Febreze fan in Germany is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Poo-Pourri.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Febreze profile in Germany.

Audience size
160K
in Germany
Gender
73.8%♀
26.2% male
Age
40.3
average years
Country rank
#26106
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Febreze

73.8% are female, 26.2% are male, average age 40.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Febreze audience in Germany
MetricValue
Female73.8%
Male26.2%
Average age40.3
Estimated audience size159,504
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Febreze audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4920%
50+23%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Febreze audience comes from Germany.

Worldwide audience distribution share by country for Febreze
CountryShare
United States47.0%
United Kingdom6.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Febreze audience in Germany is strongest.

Fig. 05

Top regions by affinity

Febreze customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~40K1.09×
02Rheinland-Pfalz~8K1.06×
03Hamburg~4K1.06×
04Hessen~10K1.05×
05Niedersachsen~20K1.04×
06Sachsen-Anhalt~4K1.02×
07Thüringen~4K1.02×
08Saarland~2K1.02×
09Sachsen~8K1.01×
10Schleswig-Holstein~6K1.01×
11Baden-Württemberg~20K0.96×
12Brandenburg~5K0.96×
13Bremen~1K0.96×
14Berlin~7K0.95×
15Bayern~20K0.90×
16Mecklenburg-Vorpommern~3K0.90×
Fig. 06

Affinity by region

Affinity by region — Febreze, Germany
0.90×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Febreze audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Febreze audience
#·InterestCategoryAffinity×
01Poo-PourriHome & Garden113.92×
02Narciso RodriguezFashion & Accessoires8.89×
03FlaconiShopping5.09×
04QVCMovies & TV4.26×
05Holiday cottageTravel & Leisure4.21×
06RitualsBeauty & Wellness3.96×
07Litter boxPets & Animals3.60×
08PrimarkShopping3.58×
09DeichmannShopping3.49×
10Lower SaxonyTravel & Leisure3.45×
11RossmannShopping3.27×
12Ernsting's familyShopping2.99×
13Children's clothingFashion & Accessoires2.81×
14Müller (company)Food & Beverages2.71×
15BonprixShopping2.71×
16C&AShopping2.55×
17WunschgutscheinShopping2.47×
18IKEAHome & Garden1.99×
19Obi (store)Shopping1.73×
20Harry PotterMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Febreze audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Febreze audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.65×
Convenience OrientationPREMIUM1.63×
Pet OwnershipJOY1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Febreze audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
IndividualismJOY0.83×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Febreze's target market in Germany?

Febreze's target market in Germany covers an estimated 159,504 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Febreze customers?

73.8% of the Febreze audience are female, 26.2% are male, with an average age of 40.3 years.

03

Which brands do Febreze fans like most?

Febreze fans show strongest brand affinity for Poo-Pourri (113.92×), Deichmann (3.49×), and Rossmann (3.27×) over the country average.

04

Where do Febreze fans live in Germany?

Febreze fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Febreze fans also like?

Beyond Febreze itself, the audience over-indexes on Deichmann (3.49×), Rossmann (3.27×), QVC (4.26×), and Rituals (3.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in Germany

See Febreze audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Febreze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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