Rascasse Audience Intelligence

Febreze Target Market in Portugal

A data profile of the people who buy, follow and care about Febreze in Portugal — modelled from more than twelve digital signal sources. Febreze has an estimated audience of 8,894 people in Portugal.

#10among Household cleaning in Portugal#3218among Brand in Portugal#1385in Home & Garden

The average Febreze fan in Portugal is 42.9 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Febreze profile in Portugal.

Audience size
9K
in Portugal
Gender
62.8%♀
37.2% male
Age
42.9
average years
Country rank
#31044
Brand in Portugal
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Febreze

62.8% are female, 37.2% are male, average age 42.9.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Febreze audience in Portugal
MetricValue
Female62.8%
Male37.2%
Average age42.9
Estimated audience size8,894
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Febreze audience in Portugal
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Febreze audience comes from Portugal.

Worldwide audience distribution share by country for Febreze
CountryShare
United States47.0%
United Kingdom6.0%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Febreze audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Febreze customers by region in Portugal
#RegionReachAffinity×
01Bragança District<1K1.08×
02Portalegre District<1K1.07×
03Guarda District<1K1.06×
04Beja District<1K1.04×
05Lisbon District~3K1.02×
06Vila Real District<1K1.02×
07Évora District<1K1.02×
08Castelo Branco District<1K1.01×
09Azores<1K1.00×
10Viana do Castelo District<1K0.98×
11Faro District<1K0.97×
12Viseu District<1K0.97×
13Leiria District<1K0.96×
14Madeira<1K0.96×
15Setúbal District<1K0.95×
16Coimbra District<1K0.95×
17Aveiro District<1K0.93×
18Braga District<1K0.91×
19Porto District~2K0.87×
20Santarém District<1K0.87×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in Portugal

See Febreze audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Febreze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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