Swiffer Audience in Germany
Swiffer has an estimated audience of 246,584 people in Germany. 71.4% are female, 28.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electronica, Garage door, Liberal arts college, Amazon Instant Video, Arts and music.
The average Swiffer fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electronica, Garage door, Liberal arts college, with strongest over-indexing on Electronica (9.12× the country average). Demographically, the Swiffer audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household cleaning
Demographics of Swiffer fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 41.3 |
| Estimated audience size | 246,584 |
Audience persona
The typical Swiffer fan in Germany is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Electronica.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,680 | 1.25× |
| Bayern | 45,182 | 1.14× |
| Baden-Württemberg | 38,076 | 1.13× |
| Niedersachsen | 25,386 | 1.06× |
| Hessen | 21,532 | 1.15× |
| Rheinland-Pfalz | 12,990 | 1.05× |
| Berlin | 12,481 | 1.13× |
| Sachsen | 10,307 | 0.85× |
| Schleswig-Holstein | 8,253 | 0.93× |
| Hamburg | 6,524 | 1.17× |
| Brandenburg | 6,417 | 0.84× |
| Sachsen-Anhalt | 5,405 | 0.85× |
| Thüringen | 5,270 | 0.84× |
| Mecklenburg-Vorpommern | 3,485 | 0.74× |
| Saarland | 2,629 | 0.87× |
| Bremen | 2,103 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronica | 9.12× | Music & Radio |
| Garage door | 27.57× | Home & Garden |
| Liberal arts college | 38.76× | Arts & Culture |
| Amazon Instant Video | 5.33× | Movies & TV |
| Arts and music | 1.66× | Arts & Culture |
| Sex and the City | 3.79× | Movies & TV |
| Disc jockey | 4.36× | Music & Radio |
| Washing | 6.97× | Beauty & Wellness |
| YouTube Music | 4.04× | Internet & Social Media |
| Bachelor's degree | 4.18× | Business & Career |
| Restaurants | 1.65× | Food & Beverages |
| Mammal | 2.66× | Pets & Animals |
| High school diploma | 30.58× | Business & Career |
| Musical composition | 5.62× | Music & Radio |
| Peanut | 13.29× | Food & Beverages |
| Furniture | 1.73× | Home & Garden |
| Frito-Lay | 32.92× | Food & Beverages |
| Cashew | 13.29× | Food & Beverages |
| Animal | 1.8× | Pets & Animals |
| Cooking | 1.51× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.49 |
| Convenience Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.44 |
| Design Affinity | PREMIUM | 1.4 |
| Family Orientation | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.9% |
| Italy | 10.2% |
| Germany | 9.1% |
See Swiffer audiences in other countries
More Household cleaning audiences in Germany
- Mr. Clean (172,029)
- Febreze (166,859)
- Clorox (112,007)
- Vanish (brand) (98,637)
- Rubbermaid (89,456)
Frequently asked questions
How many fans does Swiffer have in Germany?
Swiffer has an estimated audience of 246,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swiffer fans?
71.4% of Swiffer fans are female, 28.6% are male, with an average age of 41.3 years.
Which brands do Swiffer fans like most?
Swiffer fans show strongest brand affinity for Electronica (9.12×), Garage door (27.57×), and Liberal arts college (38.76×) over the country average.
Where do Swiffer fans live in Germany?
Swiffer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,680), Bayern (reach 45,182), and Baden-Württemberg (reach 38,076). These three regions account for the largest share of the active audience.
What other brands do Swiffer fans also like?
Beyond Swiffer itself, the audience over-indexes on Garage door (27.57×), Liberal arts college (38.76×), Amazon Instant Video (5.33×), and Arts and music (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swiffer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.