Washing Audience in Germany
Washing has an estimated audience of 1,633,826 people in Germany. 64.4% are female, 35.6% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby boomers, Cleaning agent, Discount stores, Hygiene, Personal care.
The average Washing fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby boomers, Cleaning agent, Discount stores, with strongest over-indexing on Baby boomers (4.45× the country average). Demographically, the Washing audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Washing fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.1 |
| Estimated audience size | 1,633,826 |
Audience persona
The typical Washing fan in Germany is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Baby boomers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 370,268 | 1.04× |
| Bayern | 282,569 | 1.08× |
| Baden-Württemberg | 220,587 | 0.99× |
| Niedersachsen | 159,106 | 1× |
| Hessen | 120,769 | 0.97× |
| Berlin | 87,323 | 1.2× |
| Rheinland-Pfalz | 81,623 | 1× |
| Sachsen | 79,728 | 0.99× |
| Schleswig-Holstein | 53,887 | 0.92× |
| Brandenburg | 50,972 | 1.01× |
| Sachsen-Anhalt | 41,508 | 0.98× |
| Hamburg | 39,293 | 1.06× |
| Thüringen | 37,894 | 0.91× |
| Mecklenburg-Vorpommern | 26,115 | 0.84× |
| Saarland | 17,643 | 0.88× |
| Bremen | 15,968 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby boomers | 4.45× | Kids & Family |
| Cleaning agent | 5.33× | Home & Garden |
| Discount stores | 1.59× | Shopping |
| Hygiene | 2.62× | Beauty & Wellness |
| Personal care | 2.35× | Health |
| Kaufland | 1.67× | Shopping |
| Cosmetics | 1.54× | Beauty & Wellness |
| Netto Marken-Discount | 1.63× | Shopping |
| EBay | 1.59× | Shopping |
| REWE | 1.54× | Shopping |
| Beauty salons | 1.89× | Beauty & Wellness |
| Skin care | 2.19× | Beauty & Wellness |
| Rossmann | 1.66× | Shopping |
| Home improvement | 1.52× | Home & Garden |
| Detergent | 3.98× | Home & Garden |
| Quality of life | 1.7× | Health |
| Well-being | 1.78× | Health |
| 1.51× | Internet & Social Media | |
| Gala | 1.53× | News |
| Child | 1.63× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Pet Ownership | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Price Sensitivity | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| United Kingdom | 5.6% |
| France | 4.2% |
See Washing audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Washing have in Germany?
Washing has an estimated audience of 1,633,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Washing fans?
64.4% of Washing fans are female, 35.6% are male, with an average age of 42.1 years.
Which brands do Washing fans like most?
Washing fans show strongest brand affinity for Baby boomers (4.45×), Cleaning agent (5.33×), and Discount stores (1.59×) over the country average.
Where do Washing fans live in Germany?
Washing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 370,268), Bayern (reach 282,569), and Baden-Württemberg (reach 220,587). These three regions account for the largest share of the active audience.
What other brands do Washing fans also like?
Beyond Washing itself, the audience over-indexes on Cleaning agent (5.33×), Discount stores (1.59×), Hygiene (2.62×), and Personal care (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.