Baby boomers Audience in Germany
Baby boomers has an estimated audience of 3,110,367 people in Germany. 71.7% are female, 28.3% are male, average age 40.5. Top brand affinities: Scooby-Doo, Washing, TikTok, Monty Python's Life of Brian, Austin Powers (film series).
Top brand affinities include Scooby-Doo, Washing, TikTok, with strongest over-indexing on Scooby-Doo (14.42× the country average). Demographically, the Baby boomers audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Baby boomers fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.5 |
| Estimated audience size | 3,110,367 |
Audience persona
The typical Baby boomers fan in Germany is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Scooby-Doo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 14.42× | Movies & TV |
| Washing | 8.94× | Beauty & Wellness |
| TikTok | 2.19× | Internet & Social Media |
| Monty Python's Life of Brian | 14.42× | Movies & TV |
| Austin Powers (film series) | 14.42× | Movies & TV |
| Baby Buggy | 13.92× | Kids & Family |
| 1990s in music | 17.41× | Music & Radio |
| Garfield | 14.42× | Movies & TV |
| Family | 1.85× | Kids & Family |
| Self care | 3.12× | Health |
| Ernsting's family | 3.26× | Shopping |
| Romper suit | 6.19× | Fashion & Accessoires |
| School of Rock | 14.61× | Movies & TV |
| Descendants (2015 film) | 14.42× | Movies & TV |
| Child development | 2.84× | Business & Career |
| Vacations | 2.24× | Travel & Leisure |
| Bonprix | 2.5× | Shopping |
| Fressnapf | 2.86× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.4× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Family Orientation | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.42 |
| Creativity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 12.6% |
| Germany | 7.6% |
See Baby boomers audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby boomers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.