Baby boomers Audience in Germany
Baby boomers has an estimated audience of 3,110,367 people in Germany. 71.7% are female, 28.3% are male, average age 40.5. Top brand affinities: Palm Harbor Homes, Kotur, Klis, Identità Golose, Maskottchen Emma.
Top brand affinities include Palm Harbor Homes, Kotur, Klis, with strongest over-indexing on Palm Harbor Homes (14.42× the country average). Demographically, the Baby boomers audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of Baby boomers fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.5 |
| Estimated audience size | 3,110,367 |
Audience persona
The typical Baby boomers fan in Germany is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Palm Harbor Homes.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Palm Harbor Homes | 14.42× | Home & Garden |
| Kotur | 14.42× | Travel & Leisure |
| Klis | 14.42× | Travel & Leisure |
| Identità Golose | 14.42× | Food & Beverages |
| Maskottchen Emma | 13.96× | Sports |
| Jade Dynasty (video game) | 12.79× | Games |
| Union Nationale des Étudiants de France | 10.77× | Business & Career |
| MCX Stock Exchange | 6.19× | Business & Career |
| www.ipmart.com | 6.04× | |
| Payal Jain | 6.03× | Fashion & Accessoires |
| Hornitos Tequila | 5.41× | Food & Beverages |
| Divergent series | 5.31× | Movies & TV |
| James Jamerson | 5.29× | Music & Radio |
| Braun Büffel | 5.21× | Fashion & Accessoires |
| JFK Medical Center (Atlantis, Florida) | 5.07× | |
| James M. Cain | 4.81× | Literature |
| e-fellows.net | 4.67× | Business & Career |
| Sinister (band) | 4.64× | Music & Radio |
| Guntur | 4.63× | Travel & Leisure |
| Eiffel (band) | 4.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Family Orientation | CONSERVATISM | 1.43 |
| Convenience Orientation | PREMIUM | 1.42 |
| Creativity | OPEN | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 12.6% |
| Germany | 7.6% |
See Baby boomers audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby boomers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.