A data profile of the people who buy, follow and care about Baby boomers in Germany — modelled from more than twelve digital signal sources. Baby boomers has an estimated audience of 3,110,367 people in Germany.
Baby boomers has an estimated audience of 3,110,367 people in Germany. 71.7% are female, 28.3% are male, average age 40.5. Top brand affinities: Scooby-Doo, Monty Python's Life of Brian, Real (hypermarket), Austin Powers (film series), Family.
Top brand affinities include Scooby-Doo, Monty Python's Life of Brian, Real (hypermarket), with strongest over-indexing on Scooby-Doo (14.42× the country average).
Demographically, the Baby boomers audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical Baby boomers fan in Germany is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Baby boomers profile in Germany.
71.7% are female, 28.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.5 |
| Estimated audience size | 3,110,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Baby boomers audience comes from Germany.
| Country | Share |
|---|---|
| United States | 39.4% |
| Japan | 12.6% |
| Germany | 7.6% |
The strongest cross-interests of the Baby boomers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scooby-Doo | Movies & TV | 14.42× | ||
| 02 | Monty Python's Life of Brian | Movies & TV | 14.42× | ||
| 03 | Austin Powers (film series) | Movies & TV | 14.42× | ||
| 04 | Garfield | Movies & TV | 14.42× | ||
| 05 | Descendants (2015 film) | Movies & TV | 14.42× | ||
| 06 | Brenda Song | Fashion & Accessoires | 14.42× | ||
| 07 | Django Unchained | Movies & TV | 8.45× | ||
| 08 | Real (hypermarket) | Shopping | 7.35× | ||
| 09 | Alice Cooper (band) | Music & Radio | 6.80× | ||
| 10 | Nail salon | Beauty & Wellness | 4.11× | ||
| 11 | Zara | Shopping | 3.55× | ||
| 12 | Flower bouquet | Home & Garden | 3.42× | ||
| 13 | Manicure | Beauty & Wellness | 3.10× | ||
| 14 | Child development | Business & Career | 3.08× | ||
| 15 | Ernsting's family | Shopping | 2.72× | ||
| 16 | Roland Kaiser | Music & Radio | 2.54× | ||
| 17 | Family | Kids & Family | 2.22× | ||
| 18 | Nature | Home & Garden | 2.11× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.72× | ||
| 20 | Germany | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.62× | |
| Individualism | JOY | 1.61× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Sports Activity | POWER | 0.78× | |
| Career Orientation | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Baby boomers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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