Rascasse Audience Intelligence

Garfield Audience in Germany

A data profile of the people who buy, follow and care about Garfield in Germany — modelled from more than twelve digital signal sources. Garfield has an estimated audience of 354,247 people in Germany.

#59among TV show in Germany#898among Movie / TV Show / Series in Germany#2529in Movies & TV

The average Garfield fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Re-Volt, Steve Martin, Shaun the Sheep, with strongest over-indexing on Re-Volt (1129.26× the country average).

Demographically, the Garfield audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Garfield fan in Germany is more female, around 38.9 years old, with strong Spirituality tendencies and a notable affinity for Re-Volt.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garfield profile in Germany.

Audience size
354K
in Germany
Gender
60.8%♀
39.2% male
Age
38.9
average years
Country rank
#15375
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garfield viewers

60.8% are female, 39.2% are male, average age 38.9.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Garfield audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age38.9
Estimated audience size354,247
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Garfield audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3929%
40-4921%
50+15%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Garfield audience comes from Germany.

Worldwide audience distribution share by country for Garfield
CountryShare
United States27.6%
Brazil7.4%
Mexico4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garfield audience in Germany is strongest.

Fig. 05

Top regions by affinity

Garfield fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~70K1.12×
02Berlin~20K1.12×
03Nordrhein-Westfalen~90K1.10×
04Hessen~30K1.10×
05Baden-Württemberg~50K1.06×
06Niedersachsen~40K1.06×
07Rheinland-Pfalz~20K1.05×
08Bremen~3K1.04×
09Hamburg~8K1.03×
10Brandenburg~10K0.97×
11Saarland~4K0.96×
12Thüringen~9K0.95×
13Schleswig-Holstein~10K0.94×
14Sachsen-Anhalt~8K0.89×
15Mecklenburg-Vorpommern~6K0.84×
16Sachsen~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Garfield, Germany
0.80×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garfield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garfield audience
#·InterestCategoryAffinity×
01Re-VoltGames1129.26×
02Dolphin Tale 2Movies & TV593.33×
03Steve MartinMovies & TV428.62×
04Smokey and the BanditMovies & TV363.88×
05The JetsonsMovies & TV354.42×
06Good Luck CharlieMovies & TV339.23×
07The ThundermansMovies & TV296.58×
08Who's the Boss?Movies & TV281.61×
09Parenthood (film)Movies & TV246.11×
10The Muppet ShowMovies & TV236.14×
11Stuart Little (film)Movies & TV222.22×
12Alvin and the ChipmunksMusic & Radio198.49×
13Trading PlacesMovies & TV196.43×
14Shaun the SheepMovies & TV179.56×
15Night at the MuseumMovies & TV171.36×
16Paddington (film)Movies & TV116.62×
17Only Murders in the BuildingMovies & TV108.39×
18Scooby-DooMovies & TV75.86×
19BeetlejuiceMovies & TV39.92×
20BarbieMovies & TV33.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garfield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garfield audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
Family OrientationCONSERVATISM1.22×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garfield audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
TravellingTHRILL0.82×
MindfulnessBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garfield have in Germany?

Garfield has an estimated audience of 354,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Garfield viewers?

60.8% of Garfield fans are female, 39.2% are male, with an average age of 38.9 years.

03

Which brands do Garfield fans like most?

Garfield fans show strongest brand affinity for Re-Volt (1129.26×), Steve Martin (428.62×), and Shaun the Sheep (179.56×) over the country average.

04

Where do Garfield fans live in Germany?

Garfield fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Garfield fans also like?

Beyond Garfield itself, the audience over-indexes on Steve Martin (428.62×), Shaun the Sheep (179.56×), Alvin and the Chipmunks (198.49×), and Smokey and the Bandit (363.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Garfield audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Garfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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