Alvin and the Chipmunks Audience in Germany

Alvin and the Chipmunks logo

Alvin and the Chipmunks has an estimated audience of 303,036 people in Germany. 51.2% are female, 48.8% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Phineas and Ferb, Teletubbies, Garfield, Oggy and the Cockroaches.

The average Alvin and the Chipmunks fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Phineas and Ferb, Teletubbies, with strongest over-indexing on Scooby-Doo (66.66× the country average). Demographically, the Alvin and the Chipmunks audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Alvin and the Chipmunks fans

Demographic split for Alvin and the Chipmunks audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age30.7
Estimated audience size303,036

Audience persona

The typical Alvin and the Chipmunks fan in Germany is balanced, around 30.7 years old, with strong Patriotism tendencies and a notable affinity for Scooby-Doo.

Top regions in Germany

Top regions ranked by reach for Alvin and the Chipmunks in Germany
RegionReachAffinity
Nordrhein-Westfalen156,5841.36×
Bayern94,1101.11×
Baden-Württemberg87,5991.22×
Niedersachsen56,0991.1×
Hessen44,2871.1×
Rheinland-Pfalz30,5301.16×
Sachsen22,9650.89×
Berlin21,9660.93×
Schleswig-Holstein16,4990.87×
Brandenburg14,3870.88×
Hamburg12,2941.03×
Thüringen11,9520.89×
Sachsen-Anhalt11,3950.84×
Mecklenburg-Vorpommern9,2130.92×
Saarland6,439
Bremen3,7810.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alvin and the Chipmunks audience
BrandAffinityCategory
Scooby-Doo66.66×Movies & TV
Phineas and Ferb123.13×Movies & TV
Teletubbies119.91×Kids & Family
Garfield130.91×Movies & TV
Oggy and the Cockroaches163.39×Movies & TV
Handy Manny245.08×Movies & TV
Austin Powers (film series)72.06×Movies & TV
Shrek (franchise)52.45×Movies & TV
Sofia the First156.09×Movies & TV
Monsters33.49×Movies & TV
Beetlejuice17.65×Movies & TV
Dora the Explorer78×Movies & TV
Barbie9.42×Movies & TV
Jurassic World20×Movies & TV
Ice Age (franchise)36.42×Movies & TV
How to Train Your Dragon (film)20×Movies & TV
The Angry Birds Movie123.83×Movies & TV
Monty Python's Life of Brian41.57×Movies & TV
Stuart Little (film)79.66×Movies & TV
Collien Ulmen-Fernandes11.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alvin and the Chipmunks audience
TraitClusterScore
PatriotismCONSERVATISM1.51
Family OrientationCONSERVATISM1.35
SustainabilityBALANCE1.32
TraditionCONSERVATISM1.28
Community OrientationOPEN1.27
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Alvin and the Chipmunks
CountryShare
United States50.7%
United Kingdom10.1%
Australia4.5%

See Alvin and the Chipmunks audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does Alvin and the Chipmunks have in Germany?

Alvin and the Chipmunks has an estimated audience of 303,036 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Alvin and the Chipmunks fans?

51.2% of Alvin and the Chipmunks fans are female, 48.8% are male, with an average age of 30.7 years.

Which brands do Alvin and the Chipmunks fans like most?

Alvin and the Chipmunks fans show strongest brand affinity for Scooby-Doo (66.66×), Phineas and Ferb (123.13×), and Teletubbies (119.91×) over the country average.

Where do Alvin and the Chipmunks fans live in Germany?

Alvin and the Chipmunks fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,584), Bayern (reach 94,110), and Baden-Württemberg (reach 87,599). These three regions account for the largest share of the active audience.

What other brands do Alvin and the Chipmunks fans also like?

Beyond Alvin and the Chipmunks itself, the audience over-indexes on Phineas and Ferb (123.13×), Teletubbies (119.91×), Garfield (130.91×), and Oggy and the Cockroaches (163.39×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alvin and the Chipmunks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.