A data profile of the people who buy, follow and care about Alvin and the Chipmunks in Germany — modelled from more than twelve digital signal sources. Alvin and the Chipmunks has an estimated audience of 514,308 people in Germany.
The average Alvin and the Chipmunks fan in Germany is 30.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, Phineas and Ferb, Teletubbies, with strongest over-indexing on Scooby-Doo (66.66× the country average).
Demographically, the Alvin and the Chipmunks audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alvin and the Chipmunks fan in Germany is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Alvin and the Chipmunks profile in Germany.
51.2% are female, 48.8% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 30.7 |
| Estimated audience size | 514,308 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Alvin and the Chipmunks audience comes from Germany.
| Country | Share |
|---|---|
| United States | 46.8% |
| United Kingdom | 9.3% |
| Germany | 4.9% |
Where the Alvin and the Chipmunks audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.34× | |
| 02 | Baden-Württemberg | ~80K | 1.17× | |
| 03 | Rheinland-Pfalz | ~30K | 1.15× | |
| 04 | Niedersachsen | ~60K | 1.09× | |
| 05 | Bayern | ~90K | 1.08× | |
| 06 | Hessen | ~40K | 1.05× | |
| 07 | Saarland | ~7K | 1.05× | |
| 08 | Hamburg | ~10K | 0.97× | |
| 09 | Thüringen | ~10K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~9K | 0.94× | |
| 11 | Sachsen | ~20K | 0.92× | |
| 12 | Brandenburg | ~20K | 0.92× | |
| 13 | Bremen | ~4K | 0.89× | |
| 14 | Sachsen-Anhalt | ~10K | 0.88× | |
| 15 | Schleswig-Holstein | ~20K | 0.87× | |
| 16 | Berlin | ~20K | 0.85× |
The strongest cross-interests of the Alvin and the Chipmunks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handy Manny | Movies & TV | 245.08× | ||
| 02 | Oggy and the Cockroaches | Movies & TV | 163.39× | ||
| 03 | Sofia the First | Movies & TV | 156.09× | ||
| 04 | Garfield | Movies & TV | 130.91× | ||
| 05 | The Angry Birds Movie | Movies & TV | 123.83× | ||
| 06 | Phineas and Ferb | Movies & TV | 123.13× | ||
| 07 | Teletubbies | Kids & Family | 119.91× | ||
| 08 | Dora the Explorer | Movies & TV | 78.00× | ||
| 09 | Austin Powers (film series) | Movies & TV | 72.06× | ||
| 10 | Scooby-Doo | Movies & TV | 66.66× | ||
| 11 | Horton Hears a Who! (film) | Movies & TV | 61.63× | ||
| 12 | Shrek (franchise) | Movies & TV | 52.45× | ||
| 13 | Power Rangers (film) | Movies & TV | 42.78× | ||
| 14 | Monty Python's Life of Brian | Movies & TV | 41.57× | ||
| 15 | Ice Age (franchise) | Movies & TV | 36.42× | ||
| 16 | Monsters | Movies & TV | 33.49× | ||
| 17 | Jurassic World | Movies & TV | 20.00× | ||
| 18 | Beetlejuice | Movies & TV | 17.65× | ||
| 19 | Collien Ulmen-Fernandes | Movies & TV | 11.75× | ||
| 20 | Barbie | Movies & TV | 9.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.34× | |
| Family Orientation | CONSERVATISM | 1.95× | |
| Community Orientation | OPEN | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Urban Lifestyle | OPEN | 0.96× |
Alvin and the Chipmunks has an estimated audience of 514,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
51.2% of Alvin and the Chipmunks fans are female, 48.8% are male, with an average age of 30.7 years.
Alvin and the Chipmunks fans show strongest brand affinity for Scooby-Doo (66.66×), Phineas and Ferb (123.13×), and Teletubbies (119.91×) over the country average.
Alvin and the Chipmunks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Alvin and the Chipmunks itself, the audience over-indexes on Phineas and Ferb (123.13×), Teletubbies (119.91×), Garfield (130.91×), and Oggy and the Cockroaches (163.39×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Alvin and the Chipmunks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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