Shrek (franchise) Audience in Germany
Shrek (franchise) has an estimated audience of 753,753 people in Germany. 38.4% are female, 61.6% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Austin Powers (film series), Scooby-Doo, Megamind, Beetlejuice, School of Rock.
The average Shrek (franchise) fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Austin Powers (film series), Scooby-Doo, Megamind, with strongest over-indexing on Austin Powers (film series) (235.54× the country average). Demographically, the Shrek (franchise) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Shrek (franchise) fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 37.9 |
| Estimated audience size | 753,753 |
Audience persona
The typical Shrek (franchise) fan in Germany is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Austin Powers (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,153 | 1.21× |
| Bayern | 128,750 | 1.06× |
| Baden-Württemberg | 115,641 | 1.12× |
| Niedersachsen | 77,280 | 1.06× |
| Hessen | 65,460 | 1.14× |
| Rheinland-Pfalz | 42,127 | 1.12× |
| Berlin | 37,989 | 1.13× |
| Sachsen | 34,730 | 0.94× |
| Schleswig-Holstein | 25,530 | 0.94× |
| Brandenburg | 21,090 | 0.9× |
| Hamburg | 18,738 | 1.1× |
| Sachsen-Anhalt | 15,466 | 0.79× |
| Thüringen | 15,017 | 0.78× |
| Mecklenburg-Vorpommern | 11,181 | 0.78× |
| Saarland | 8,446 | 0.91× |
| Bremen | 6,578 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Austin Powers (film series) | 235.54× | Movies & TV |
| Scooby-Doo | 66.1× | Movies & TV |
| Megamind | 132.64× | Movies & TV |
| Beetlejuice | 36.11× | Movies & TV |
| School of Rock | 111.18× | Movies & TV |
| Alvin and the Chipmunks | 78.39× | Music & Radio |
| Garfield | 89.29× | Movies & TV |
| Bob the Builder | 59.5× | Movies & TV |
| Edvard Grieg | 134.12× | Literature |
| Descendants (2015 film) | 77.49× | Movies & TV |
| Happy Feet | 93.46× | Movies & TV |
| Shrek The Musical | 146.67× | Music & Radio |
| The Goonies | 51.27× | Movies & TV |
| Spirited Away | 36.78× | Movies & TV |
| Bugs Bunny | 69.04× | Literature |
| Monsters University | 64.71× | Business & Career |
| Bambi | 28.95× | Movies & TV |
| Christopher Paolini | 95.23× | Literature |
| Hot Fuzz | 40.7× | Movies & TV |
| Alan Tudyk | 31.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Sustainability | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Brazil | 16.7% |
| Mexico | 6.8% |
See Shrek (franchise) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Shrek (franchise) have in Germany?
Shrek (franchise) has an estimated audience of 753,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shrek (franchise) fans?
38.4% of Shrek (franchise) fans are female, 61.6% are male, with an average age of 37.9 years.
Which brands do Shrek (franchise) fans like most?
Shrek (franchise) fans show strongest brand affinity for Austin Powers (film series) (235.54×), Scooby-Doo (66.1×), and Megamind (132.64×) over the country average.
Where do Shrek (franchise) fans live in Germany?
Shrek (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,153), Bayern (reach 128,750), and Baden-Württemberg (reach 115,641). These three regions account for the largest share of the active audience.
What other brands do Shrek (franchise) fans also like?
Beyond Shrek (franchise) itself, the audience over-indexes on Scooby-Doo (66.1×), Megamind (132.64×), Beetlejuice (36.11×), and School of Rock (111.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shrek (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.