Rascasse Audience Intelligence

Shrek (franchise) Audience in Germany

A data profile of the people who buy, follow and care about Shrek (franchise) in Germany — modelled from more than twelve digital signal sources. Shrek (franchise) has an estimated audience of 722,070 people in Germany.

#383among Movie / TV Show / Series in Germany#1187in Movies & TV

The average Shrek (franchise) fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Megamind, Austin Powers (film series), with strongest over-indexing on Scooby-Doo (99.61× the country average).

Demographically, the Shrek (franchise) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shrek (franchise) fan in Germany is more male, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrek (franchise) profile in Germany.

Audience size
722K
in Germany
Gender
38.4%♀
61.6% male
Age
37.9
average years
Country rank
#8639
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrek (franchise) viewers

38.4% are female, 61.6% are male, average age 37.9.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Shrek (franchise) audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age37.9
Estimated audience size722,070
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Shrek (franchise) audience in Germany
Age bracketShare%
16-1929%
20-2914%
30-3917%
40-4918%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Shrek (franchise) audience comes from Germany.

Worldwide audience distribution share by country for Shrek (franchise)
CountryShare
United States30.5%
Brazil16.7%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrek (franchise) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shrek (franchise) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.18×
02Hessen~60K1.13×
03Baden-Württemberg~100K1.10×
04Rheinland-Pfalz~40K1.10×
05Hamburg~20K1.09×
06Berlin~40K1.08×
07Niedersachsen~80K1.05×
08Bayern~100K1.04×
09Bremen~7K1.04×
10Saarland~9K0.97×
11Sachsen~30K0.95×
12Schleswig-Holstein~30K0.94×
13Brandenburg~20K0.90×
14Mecklenburg-Vorpommern~10K0.82×
15Sachsen-Anhalt~20K0.81×
16Thüringen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Shrek (franchise), Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrek (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrek (franchise) audience
#·InterestCategoryAffinity×
01Shrek The MusicalMusic & Radio195.26×
02Bugs BunnyLiterature122.93×
03MegamindMovies & TV120.36×
04Austin Powers (film series)Movies & TV112.52×
05Descendants (2015 film)Movies & TV102.95×
06Scooby-DooMovies & TV99.61×
07Edvard GriegLiterature91.74×
08Wreck-It RalphMovies & TV83.30×
09School of RockMovies & TV80.82×
10Monsters UniversityBusiness & Career78.73×
11GarfieldMovies & TV67.43×
12Alvin and the ChipmunksMusic & Radio52.45×
13Bob the BuilderMovies & TV51.50×
14BambiMovies & TV50.04×
15Ice Age (franchise)Movies & TV42.74×
16Kung Fu PandaMovies & TV41.06×
17Hotel TransylvaniaMovies & TV39.52×
18The GooniesMovies & TV36.14×
19Despicable MeMovies & TV35.52×
20BeetlejuiceMovies & TV33.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrek (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrek (franchise) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
SpiritualityBALANCE1.30×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrek (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Price SensitivityPREMIUM0.69×
Sports ActivityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrek (franchise) have in Germany?

Shrek (franchise) has an estimated audience of 722,070 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shrek (franchise) viewers?

38.4% of Shrek (franchise) fans are female, 61.6% are male, with an average age of 37.9 years.

03

Which brands do Shrek (franchise) fans like most?

Shrek (franchise) fans show strongest brand affinity for Scooby-Doo (99.61×), Megamind (120.36×), and Austin Powers (film series) (112.52×) over the country average.

04

Where do Shrek (franchise) fans live in Germany?

Shrek (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shrek (franchise) fans also like?

Beyond Shrek (franchise) itself, the audience over-indexes on Megamind (120.36×), Austin Powers (film series) (112.52×), Beetlejuice (33.05×), and Descendants (2015 film) (102.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Shrek (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shrek (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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