A data profile of the people who buy, follow and care about Shrek (franchise) in Brazil — modelled from more than twelve digital signal sources. Shrek (franchise) has an estimated audience of 4,107,099 people in Brazil.
The average Shrek (franchise) fan in Brazil is 35.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Michael Keaton, Bambi, Toy Story (franchise), with strongest over-indexing on Michael Keaton (133.34× the country average).
Demographically, the Shrek (franchise) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Shrek (franchise) fan in Brazil is more female, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Keaton.
The key figures that characterise the Shrek (franchise) profile in Brazil.
55.7% are female, 44.3% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 35.1 |
| Estimated audience size | 4,107,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Shrek (franchise) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.5% |
| Brazil | 16.7% |
| Mexico | 7.2% |
Where the Shrek (franchise) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~80K | 1.20× | |
| 02 | Pernambuco | ~200K | 1.18× | |
| 03 | Rondônia | ~40K | 1.12× | |
| 04 | Alagoas | ~60K | 1.09× | |
| 05 | Paraíba | ~90K | 1.08× | |
| 06 | Amapá | ~20K | 1.07× | |
| 07 | Roraima | ~10K | 1.04× | |
| 08 | Rio Grande do Sul | ~200K | 1.03× | |
| 09 | Pará | ~100K | 1.03× | |
| 10 | Maranhão | ~100K | 1.03× | |
| 11 | Acre | ~10K | 1.02× | |
| 12 | Paraná | ~200K | 1.01× | |
| 13 | Minas Gerais | ~400K | 1.00× | |
| 14 | Mato Grosso do Sul | ~60K | 0.99× | |
| 15 | Ceará | ~200K | 0.98× | |
| 16 | Goiás | ~200K | 0.97× | |
| 17 | Bahia | ~300K | 0.96× | |
| 18 | Santa Catarina | ~200K | 0.96× | |
| 19 | Sergipe | ~40K | 0.96× | |
| 20 | Rio Grande do Norte | ~60K | 0.95× | |
| 21 | Rio de Janeiro | ~300K | 0.92× | |
| 22 | Piauí | ~50K | 0.92× | |
| 23 | São Paulo | ~1M | 0.91× | |
| 24 | Federal District | ~60K | 0.91× | |
| 25 | Espírito Santo | ~80K | 0.90× | |
| 26 | Mato Grosso | ~70K | 0.90× | |
| 27 | Tocantins | ~20K | 0.84× |
The strongest cross-interests of the Shrek (franchise) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bambi | Movies & TV | 174.53× | ||
| 02 | Michael Keaton | Movies & TV | 133.34× | ||
| 03 | DreamWorks | Movies & TV | 89.33× | ||
| 04 | Beyblade | Literature | 71.17× | ||
| 05 | Toy Story (franchise) | Movies & TV | 66.79× | ||
| 06 | Jumanji | Movies & TV | 53.96× | ||
| 07 | Sonic the Hedgehog (series) | Games | 42.81× | ||
| 08 | Hotel Transylvania | Movies & TV | 40.01× | ||
| 09 | Zootopia | Movies & TV | 38.07× | ||
| 10 | WALL-E | Movies & TV | 36.75× | ||
| 11 | Tom Hanks | Movies & TV | 29.28× | ||
| 12 | Disneyland Paris | Travel & Leisure | 23.36× | ||
| 13 | Multi-function printer | Technology & Electronics | 21.41× | ||
| 14 | Heidi Klum | Fashion & Accessoires | 20.00× | ||
| 15 | John Wick 2 | Movies & TV | 20.00× | ||
| 16 | Elizabeth Debicki | Movies & TV | 20.00× | ||
| 17 | The Simpsons | Movies & TV | 18.88× | ||
| 18 | Halle Berry | Movies & TV | 17.55× | ||
| 19 | Tom Hardy | Movies & TV | 13.17× | ||
| 20 | Spy film | Movies & TV | 10.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.12× | |
| Family Orientation | CONSERVATISM | 1.73× | |
| Individualism | JOY | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| Luxury Orientation | PREMIUM | 0.51× | |
| Need for Security | CONSERVATISM | 0.58× |
Shrek (franchise) has an estimated audience of 4,107,099 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.7% of Shrek (franchise) fans are female, 44.3% are male, with an average age of 35.1 years.
Shrek (franchise) fans show strongest brand affinity for Michael Keaton (133.34×), Bambi (174.53×), and Toy Story (franchise) (66.79×) over the country average.
Shrek (franchise) fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Shrek (franchise) itself, the audience over-indexes on Bambi (174.53×), Toy Story (franchise) (66.79×), Beyblade (71.17×), and Jumanji (53.96×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Shrek (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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