Shrek (franchise) Audience in United States

Shrek (franchise) has an estimated audience of 7,568,561 people in United States. 59.8% are female, 40.2% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Dumbo, Meet the Robinsons, Autism Awareness, Diabetes mellitus awareness.

The average Shrek (franchise) fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Dumbo, Meet the Robinsons, with strongest over-indexing on Scooby-Doo (20.46× the country average). Demographically, the Shrek (franchise) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Shrek (franchise) fans

Demographic split for Shrek (franchise) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age34.9
Estimated audience size7,568,561

Audience persona

The typical Shrek (franchise) fan in United States is more female, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Shrek (franchise) in United States
RegionReachAffinity
California1,018,1281.22×
Texas844,9751.3×
Florida523,6441.02×
New York370,7820.88×
Illinois256,9031.02×
Georgia239,1171.03×
North Carolina235,5791.03×
Pennsylvania234,3810.92×
Ohio233,0721×
Arizona205,9761.33×
Michigan193,1950.98×
Virginia172,9000.94×
New Jersey169,0400.88×
Washington168,6721.11×
Tennessee162,7661.07×
Indiana152,4331.1×
Missouri131,5371.08×
Massachusetts129,5030.87×
Colorado127,2321.07×
Maryland115,1120.88×
Alabama114,8591.09×
Wisconsin104,8730.92×
Oklahoma103,4571.23×
South Carolina103,1210.91×
Kentucky103,0921.09×
Minnesota101,4760.94×
Louisiana99,9551.02×
Oregon95,3651.1×
Utah94,3791.39×
Nevada81,5691.11×
Arkansas70,6271.13×
Connecticut67,9630.9×
Kansas64,5131.08×
Iowa62,3821×
Mississippi58,4630.94×
New Mexico44,4541.17×
Idaho43,3831.14×
Nebraska39,8141.05×
West Virginia34,5980.98×
Hawaii28,6070.88×
New Hampshire24,2550.81×
Maine22,8900.84×
Montana19,9510.95×
Rhode Island19,3230.8×
Alaska16,4781.02×
Washington, District of Columbia16,2540.71×
South Dakota15,9680.91×
Delaware15,2840.73×
North Dakota14,4630.93×
Wyoming9,6030.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shrek (franchise) audience
BrandAffinityCategory
Scooby-Doo20.46×Movies & TV
Dumbo50.71×Movies & TV
Meet the Robinsons49.17×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Wreck-It Ralph31.74×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Megamind20×Movies & TV
Horoscope12.39×Health
Jim Carrey10.43×Movies & TV
Shark Tale26.53×Movies & TV
Multi-function printer41.02×Technology & Electronics
Cameron Diaz14.73×Movies & TV
Ratatouille (film)16.22×Movies & TV
Pocahontas (1995 film)19.82×Movies & TV
Income tax13.19×Business & Career
Inglourious Basterds15.62×Movies & TV
Hotel Transylvania16.71×Movies & TV
Shrek10.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shrek (franchise) audience
TraitClusterScore
Risk AppetiteTHRILL1.9
ExtroversionTHRILL1.87
Luxury OrientationPREMIUM1.59
IndulgenceJOY1.33
Urban LifestyleOPEN1.24
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Shrek (franchise)
CountryShare
United States31.2%
Brazil16.7%
Mexico6.8%

See Shrek (franchise) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Shrek (franchise) have in United States?

Shrek (franchise) has an estimated audience of 7,568,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Shrek (franchise) fans?

59.8% of Shrek (franchise) fans are female, 40.2% are male, with an average age of 34.9 years.

Which brands do Shrek (franchise) fans like most?

Shrek (franchise) fans show strongest brand affinity for Scooby-Doo (20.46×), Dumbo (50.71×), and Meet the Robinsons (49.17×) over the country average.

Where do Shrek (franchise) fans live in United States?

Shrek (franchise) fans in United States are most concentrated in California (reach 1,018,128), Texas (reach 844,975), and Florida (reach 523,644). These three regions account for the largest share of the active audience.

What other brands do Shrek (franchise) fans also like?

Beyond Shrek (franchise) itself, the audience over-indexes on Dumbo (50.71×), Meet the Robinsons (49.17×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shrek (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.