Rascasse Audience Intelligence

Shrek (franchise) Audience in United States

A data profile of the people who buy, follow and care about Shrek (franchise) in United States — modelled from more than twelve digital signal sources. Shrek (franchise) has an estimated audience of 7,493,813 people in United States.

#108among Movie / TV Show / Series in United States#399in Movies & TV

The average Shrek (franchise) fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meet the Robinsons, Dumbo, Shark Tale, with strongest over-indexing on Meet the Robinsons (104.89× the country average).

Demographically, the Shrek (franchise) audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shrek (franchise) fan in United States is more female, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Meet the Robinsons.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shrek (franchise) profile in United States.

Audience size
7.5M
in United States
Gender
59.8%♀
40.2% male
Age
34.9
average years
Country rank
#4726
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shrek (franchise) viewers

59.8% are female, 40.2% are male, average age 34.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Shrek (franchise) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age34.9
Estimated audience size7,493,813
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Shrek (franchise) audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Shrek (franchise) audience comes from United States.

Worldwide audience distribution share by country for Shrek (franchise)
CountryShare
United States30.5%
Brazil16.7%
Mexico7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shrek (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shrek (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.41×
02Arizona~200K1.32×
03Texas~800K1.23×
04Oklahoma~100K1.22×
05New Mexico~50K1.21×
06Idaho~50K1.19×
07Arkansas~70K1.17×
08California~1M1.15×
09Alaska~20K1.13×
10Alabama~100K1.12×
11Kentucky~100K1.09×
12Indiana~100K1.08×
13Nebraska~40K1.08×
14Kansas~60K1.07×
15Washington~200K1.06×
16Oregon~90K1.06×
17Nevada~80K1.06×
18Tennessee~200K1.05×
19Missouri~100K1.05×
20Louisiana~100K1.03×
21Colorado~100K1.02×
22Iowa~60K1.02×
23West Virginia~40K1.02×
24North Dakota~20K1.02×
25South Dakota~20K1.00×
26Georgia~200K0.99×
27North Carolina~200K0.99×
28Montana~20K0.99×
29Florida~500K0.98×
30Ohio~200K0.98×
31Illinois~200K0.97×
32Mississippi~60K0.97×
33Michigan~200K0.94×
34Wisconsin~100K0.93×
35Virginia~200K0.92×
36South Carolina~100K0.92×
37Minnesota~100K0.92×
38Wyoming~10K0.92×
39Pennsylvania~200K0.91×
40Hawaii~30K0.90×
41Connecticut~70K0.88×
42Maryland~100K0.87×
43New Jersey~200K0.86×
44Massachusetts~100K0.85×
45Maine~20K0.85×
46New Hampshire~30K0.84×
47New York~400K0.83×
48Rhode Island~20K0.82×
49Delaware~20K0.76×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Shrek (franchise), United States
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shrek (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shrek (franchise) audience
#·InterestCategoryAffinity×
01Meet the RobinsonsMovies & TV104.89×
02Multi-function printerTechnology & Electronics75.94×
03Shark TaleMovies & TV69.80×
04DumboMovies & TV52.00×
05Kim BasingerFashion & Accessoires49.91×
06Wreck-It RalphMovies & TV41.28×
07Pinky and the BrainMovies & TV37.70×
08Inglourious BasterdsMovies & TV35.53×
09Hotel TransylvaniaMovies & TV23.84×
10Cameron DiazMovies & TV23.75×
11Roald DahlLiterature20.77×
12MegamindMovies & TV20.00×
13Ghostbusters (franchise)Movies & TV18.45×
14Alvin and the ChipmunksMusic & Radio17.08×
15Ratatouille (film)Movies & TV12.45×
16ShrekMovies & TV12.17×
17Nicole KidmanMovies & TV11.05×
18Jim CarreyMovies & TV10.06×
19Scooby-DooMovies & TV9.42×
20Billy Bob ThorntonMovies & TV8.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shrek (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shrek (franchise) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
Convenience OrientationPREMIUM1.48×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shrek (franchise) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shrek (franchise) have in United States?

Shrek (franchise) has an estimated audience of 7,493,813 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shrek (franchise) viewers?

59.8% of Shrek (franchise) fans are female, 40.2% are male, with an average age of 34.9 years.

03

Which brands do Shrek (franchise) fans like most?

Shrek (franchise) fans show strongest brand affinity for Meet the Robinsons (104.89×), Dumbo (52×), and Shark Tale (69.8×) over the country average.

04

Where do Shrek (franchise) fans live in United States?

Shrek (franchise) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Shrek (franchise) fans also like?

Beyond Shrek (franchise) itself, the audience over-indexes on Dumbo (52×), Shark Tale (69.8×), Multi-function printer (75.94×), and Kim Basinger (49.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shrek (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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