Rascasse Audience Intelligence

Nicole Kidman Audience in United States

A data profile of the people who buy, follow and care about Nicole Kidman in United States — modelled from more than twelve digital signal sources. Nicole Kidman has an estimated audience of 11,399,846 people in United States.

#39among Actor Actress or TV Star in United States#147among Person in United States#224in Movies & TV

The average Nicole Kidman fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Evangeline Lilly, Anya Taylor-Joy, Excalibur (film), with strongest over-indexing on Evangeline Lilly (57.16× the country average).

Demographically, the Nicole Kidman audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nicole Kidman fan in United States is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Evangeline Lilly.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nicole Kidman profile in United States.

Audience size
11.4M
in United States
Gender
73.3%♀
26.7% male
Age
42.5
average years
Country rank
#3143
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nicole Kidman fans

73.3% are female, 26.7% are male, average age 42.5.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Nicole Kidman audience in United States
MetricValue
Female73.3%
Male26.7%
Average age42.5
Estimated audience size11,399,846
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Nicole Kidman audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Nicole Kidman audience comes from United States.

Worldwide audience distribution share by country for Nicole Kidman
CountryShare
United States25.7%
United Kingdom5.8%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nicole Kidman audience in United States is strongest.

Fig. 05

Top regions by affinity

Nicole Kidman fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K1.23×
02Idaho~70K1.15×
03Oregon~200K1.14×
04Utah~100K1.13×
05Massachusetts~300K1.11×
06Maine~50K1.11×
07Washington~300K1.09×
08Connecticut~100K1.09×
09Colorado~200K1.08×
10New Hampshire~50K1.08×
11Montana~40K1.08×
12Missouri~200K1.07×
13Rhode Island~40K1.06×
14Oklahoma~100K1.05×
15Florida~800K1.04×
16Minnesota~200K1.04×
17Arizona~200K1.02×
18Wisconsin~200K1.02×
19Kentucky~100K1.02×
20New Mexico~60K1.02×
21California~1.5M1.01×
22Arkansas~100K1.01×
23Texas~1M1.00×
24New York~700K1.00×
25Illinois~400K1.00×
26Vermont~20K1.00×
27North Carolina~300K0.99×
28Iowa~100K0.99×
29Ohio~400K0.98×
30Michigan~300K0.98×
31New Jersey~300K0.98×
32South Carolina~200K0.98×
33Kansas~90K0.98×
34Pennsylvania~400K0.97×
35Virginia~300K0.96×
36Indiana~200K0.96×
37Nevada~100K0.96×
38Nebraska~60K0.95×
39West Virginia~50K0.94×
40Hawaii~50K0.93×
41Maryland~200K0.92×
42North Dakota~20K0.92×
43Georgia~300K0.90×
44Alabama~100K0.90×
45South Dakota~20K0.90×
46Louisiana~100K0.89×
47Washington, District of Columbia~30K0.88×
48Alaska~20K0.88×
49Delaware~30K0.86×
50Mississippi~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Nicole Kidman, United States
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nicole Kidman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nicole Kidman audience
#·InterestCategoryAffinity×
01Evangeline LillyMovies & TV57.16×
02Excalibur (film)Movies & TV42.79×
03Kim BasingerFashion & Accessoires40.89×
04Real SteelMovies & TV40.36×
05Wayne's World (film)Movies & TV30.92×
06King Arthur: Legend of the SwordMovies & TV30.22×
07Temptation Island (TV series)Movies & TV25.06×
08Inglourious BasterdsMovies & TV23.80×
09Alexander SkarsgårdMovies & TV23.17×
10Anya Taylor-JoyMovies & TV23.06×
11Willem DafoeMovies & TV21.99×
12Jessica ChastainMovies & TV20.16×
13Mike MyersMovies & TV19.03×
14Ethan HawkeMovies & TV18.54×
15Heather GrahamLiterature18.33×
16Austin Powers (film series)Movies & TV17.72×
17Hercules (2014 film)Movies & TV14.76×
18Cameron DiazMovies & TV14.25×
19Shrek (franchise)Movies & TV11.05×
20Kelly OsbourneMusic & Radio9.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nicole Kidman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nicole Kidman audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
MindfulnessBALANCE1.24×
IndividualismJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nicole Kidman audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Career OrientationPOWER0.97×
Early Adopter MentalityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nicole Kidman have in United States?

Nicole Kidman has an estimated audience of 11,399,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nicole Kidman fans?

73.3% of Nicole Kidman fans are female, 26.7% are male, with an average age of 42.5 years.

03

Which brands do Nicole Kidman fans like most?

Nicole Kidman fans show strongest brand affinity for Evangeline Lilly (57.16×), Anya Taylor-Joy (23.06×), and Excalibur (film) (42.79×) over the country average.

04

Where do Nicole Kidman fans live in United States?

Nicole Kidman fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Nicole Kidman fans also like?

Beyond Nicole Kidman itself, the audience over-indexes on Anya Taylor-Joy (23.06×), Excalibur (film) (42.79×), Alexander Skarsgård (23.17×), and Kim Basinger (40.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Nicole Kidman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicole Kidman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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