Rascasse Audience Intelligence

Austin Powers (film series) Audience in United States

A data profile of the people who buy, follow and care about Austin Powers (film series) in United States — modelled from more than twelve digital signal sources. Austin Powers (film series) has an estimated audience of 2,988,345 people in United States.

#478among Movie / TV Show / Series in United States#1363in Movies & TV

The average Austin Powers (film series) fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leslie Mann, Bill Hader, Beetlejuice, with strongest over-indexing on Leslie Mann (314.44× the country average).

Demographically, the Austin Powers (film series) audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Austin Powers (film series) fan in United States is balanced, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Leslie Mann.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austin Powers (film series) profile in United States.

Audience size
3M
in United States
Gender
50.5%♀
49.5% male
Age
41.9
average years
Country rank
#10347
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austin Powers (film series) viewers

50.5% are female, 49.5% are male, average age 41.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Austin Powers (film series) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.9
Estimated audience size2,988,345
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Austin Powers (film series) audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Austin Powers (film series) audience comes from United States.

Worldwide audience distribution share by country for Austin Powers (film series)
CountryShare
United States44.7%
United Kingdom8.5%
Germany7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austin Powers (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Austin Powers (film series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.21×
02Arizona~70K1.19×
03Montana~9K1.17×
04North Dakota~7K1.17×
05Oklahoma~40K1.15×
06Utah~30K1.13×
07Iowa~30K1.13×
08Indiana~60K1.12×
09Colorado~50K1.12×
10Missouri~50K1.10×
11Idaho~20K1.10×
12Maine~10K1.10×
13Alaska~7K1.10×
14Oregon~30K1.09×
15Kentucky~40K1.08×
16Kansas~20K1.08×
17Nebraska~20K1.07×
18South Dakota~7K1.07×
19Wisconsin~40K1.05×
20Nevada~30K1.05×
21West Virginia~10K1.05×
22California~300K1.04×
23Pennsylvania~100K1.04×
24Texas~200K1.03×
25Ohio~90K1.03×
26Michigan~80K1.03×
27Washington~60K1.03×
28Arkansas~20K1.02×
29New Hampshire~10K1.00×
30Vermont~5K1.00×
31Minnesota~40K0.99×
32Tennessee~50K0.97×
33Illinois~90K0.96×
34Louisiana~30K0.96×
35Connecticut~30K0.92×
36Rhode Island~8K0.92×
37Massachusetts~50K0.91×
38Alabama~40K0.91×
39Florida~200K0.89×
40New York~100K0.88×
41North Carolina~70K0.88×
42South Carolina~40K0.85×
43Georgia~70K0.84×
44Mississippi~20K0.83×
45Virginia~60K0.82×
46New Jersey~60K0.81×
47Hawaii~10K0.80×
48Maryland~40K0.78×
49Delaware~6K0.77×
50Washington, District of Columbia~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Austin Powers (film series), United States
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austin Powers (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austin Powers (film series) audience
#·InterestCategoryAffinity×
01East JavaTravel & Leisure561.15×
02Pain & GainMovies & TV348.52×
03Leslie MannMovies & TV314.44×
04Bill HaderMovies & TV275.94×
05Adam McKayMovies & TV269.70×
06Starsky & Hutch (film)Movies & TV211.75×
07Jason SegelMovies & TV206.85×
08Hot FuzzMovies & TV179.32×
09princess brideMovies & TV158.08×
10Zooey DeschanelMovies & TV151.60×
11Craig Robinson (actor)Movies & TV142.53×
12Jason SudeikisMovies & TV130.41×
13Wendi McLendon-CoveyMovies & TV127.60×
14Sausage PartyMovies & TV126.34×
15John LithgowMovies & TV101.41×
16Legally BlondeMovies & TV87.20×
17Channing TatumMovies & TV73.95×
18Happy GilmoreMovies & TV59.86×
19BeetlejuiceMovies & TV59.59×
20Ted LassoMovies & TV44.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austin Powers (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austin Powers (film series) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.34×
MindfulnessBALANCE1.37×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austin Powers (film series) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
DIY MentalityTHRILL0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austin Powers (film series) have in United States?

Austin Powers (film series) has an estimated audience of 2,988,345 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Austin Powers (film series) viewers?

50.5% of Austin Powers (film series) fans are female, 49.5% are male, with an average age of 41.9 years.

03

Which brands do Austin Powers (film series) fans like most?

Austin Powers (film series) fans show strongest brand affinity for Leslie Mann (314.44×), Bill Hader (275.94×), and Beetlejuice (59.59×) over the country average.

04

Where do Austin Powers (film series) fans live in United States?

Austin Powers (film series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Austin Powers (film series) fans also like?

Beyond Austin Powers (film series) itself, the audience over-indexes on Bill Hader (275.94×), Beetlejuice (59.59×), Jason Segel (206.85×), and Zooey Deschanel (151.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Powers (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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