Austin Powers (film series) Audience in United States

Austin Powers (film series) logo

Austin Powers (film series) has an estimated audience of 2,805,406 people in United States. 50.5% are female, 49.5% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Bill Hader, Leslie Mann, Beetlejuice, Zooey Deschanel, Jason Segel.

The average Austin Powers (film series) fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bill Hader, Leslie Mann, Beetlejuice, with strongest over-indexing on Bill Hader (275.94× the country average). Demographically, the Austin Powers (film series) audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Austin Powers (film series) fans

Demographic split for Austin Powers (film series) audience in United States
MetricValue
Female50.5%
Male49.5%
Average age41.9
Estimated audience size2,805,406

Audience persona

The typical Austin Powers (film series) fan in United States is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bill Hader.

Top regions in United States

Top regions ranked by reach for Austin Powers (film series) in United States
RegionReachAffinity
California334,6921.08×
Texas259,7811.08×
Florida175,2130.92×
New York145,1900.93×
Pennsylvania101,4731.07×
Illinois93,3931×
Ohio90,1301.04×
Michigan77,6741.06×
Georgia75,5420.87×
North Carolina75,4200.89×
Arizona70,3201.23×
New Jersey60,3260.85×
Washington59,8511.06×
Indiana59,3111.16×
Virginia57,0680.84×
Tennessee55,3570.98×
Massachusetts52,4880.95×
Colorado51,7031.17×
Missouri50,9111.13×
Wisconsin44,4251.05×
Minnesota40,7651.01×
Kentucky38,2351.09×
Maryland38,0570.79×
South Carolina36,2820.86×
Oregon35,1441.09×
Oklahoma34,7861.12×
Alabama34,7720.89×
Louisiana33,8450.94×
Nevada29,3351.08×
Utah28,3981.13×
Connecticut26,3150.94×
Iowa25,4121.1×
Kansas24,0841.09×
Arkansas22,6460.98×
Mississippi18,5410.8×
New Mexico16,5501.18×
Idaho15,3111.09×
Nebraska14,7521.05×
West Virginia12,8190.98×
New Hampshire11,0871×
Maine11,0001.09×
Hawaii9,4820.79×
Montana8,5681.1×
Rhode Island8,0390.9×
South Dakota6,6381.02×
Washington, District of Columbia6,3390.75×
North Dakota6,2971.09×
Alaska6,0441.01×
Delaware5,5160.71×
Vermont4,8490.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Austin Powers (film series) audience
BrandAffinityCategory
Bill Hader275.94×Movies & TV
Leslie Mann314.44×Movies & TV
Beetlejuice59.59×Movies & TV
Zooey Deschanel151.6×Movies & TV
Jason Segel206.85×Movies & TV
East Java561.15×Travel & Leisure
princess bride158.08×Movies & TV
Jason Sudeikis130.41×Movies & TV
Channing Tatum73.95×Movies & TV
Adam McKay269.7×Movies & TV
John Lithgow101.41×Movies & TV
Craig Robinson (actor)142.53×Movies & TV
Starsky & Hutch (film)211.75×Movies & TV
Hot Fuzz179.32×Movies & TV
Happy Gilmore59.86×Movies & TV
Legally Blonde87.2×Movies & TV
Sausage Party126.34×Movies & TV
Ted Lasso44.5×Movies & TV
Get Him to the Greek219.83×Movies & TV
No Strings Attached (film)114.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Austin Powers (film series) audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
LGBTQ+ IdentityOPEN1.43
Urban LifestyleOPEN1.36
IndividualismJOY1.35
Risk AppetiteTHRILL1.24
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Austin Powers (film series)
CountryShare
United States44.2%
United Kingdom8.4%
Germany7.6%

See Austin Powers (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Austin Powers (film series) have in United States?

Austin Powers (film series) has an estimated audience of 2,805,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Austin Powers (film series) fans?

50.5% of Austin Powers (film series) fans are female, 49.5% are male, with an average age of 41.9 years.

Which brands do Austin Powers (film series) fans like most?

Austin Powers (film series) fans show strongest brand affinity for Bill Hader (275.94×), Leslie Mann (314.44×), and Beetlejuice (59.59×) over the country average.

Where do Austin Powers (film series) fans live in United States?

Austin Powers (film series) fans in United States are most concentrated in California (reach 334,692), Texas (reach 259,781), and Florida (reach 175,213). These three regions account for the largest share of the active audience.

What other brands do Austin Powers (film series) fans also like?

Beyond Austin Powers (film series) itself, the audience over-indexes on Leslie Mann (314.44×), Beetlejuice (59.59×), Zooey Deschanel (151.6×), and Jason Segel (206.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Austin Powers (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.