Rascasse Audience Intelligence

Happy Gilmore Audience in United States

A data profile of the people who buy, follow and care about Happy Gilmore in United States — modelled from more than twelve digital signal sources. Happy Gilmore has an estimated audience of 7,006,755 people in United States.

#121among Movie / TV Show / Series in United States#435in Movies & TV

The average Happy Gilmore fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seth Green, Jason Segel, Jonah Hill, with strongest over-indexing on Seth Green (101.14× the country average).

Demographically, the Happy Gilmore audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happy Gilmore fan in United States is more male, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Seth Green.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy Gilmore profile in United States.

Audience size
7M
in United States
Gender
36.6%♀
63.4% male
Age
41.7
average years
Country rank
#5008
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy Gilmore viewers

36.6% are female, 63.4% are male, average age 41.7.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Happy Gilmore audience in United States
MetricValue
Female36.6%
Male63.4%
Average age41.7
Estimated audience size7,006,755
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Happy Gilmore audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3923%
40-4928%
50+20%
Fig. 04

Worldwide distribution

54.1%

of the worldwide Happy Gilmore audience comes from United States.

Worldwide audience distribution share by country for Happy Gilmore
CountryShare
United States54.1%
United Kingdom5.3%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy Gilmore audience in United States is strongest.

Fig. 05

Top regions by affinity

Happy Gilmore fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.27×
02New Hampshire~40K1.25×
03Utah~80K1.21×
04Nebraska~40K1.20×
05Iowa~70K1.19×
06Idaho~40K1.19×
07Kansas~70K1.17×
08Wisconsin~100K1.16×
09South Dakota~20K1.16×
10Indiana~200K1.13×
11Missouri~100K1.13×
12Michigan~200K1.12×
13Montana~20K1.12×
14Minnesota~100K1.10×
15Colorado~100K1.08×
16Maine~30K1.08×
17Ohio~200K1.07×
18Arizona~200K1.07×
19Kentucky~100K1.06×
20Oklahoma~90K1.06×
21Connecticut~80K1.05×
22West Virginia~40K1.05×
23Texas~700K1.03×
24Pennsylvania~300K1.02×
25New Mexico~40K1.02×
26Rhode Island~20K1.02×
27Massachusetts~100K0.99×
28Illinois~200K0.98×
29Arkansas~60K0.97×
30Oregon~80K0.96×
31Vermont~10K0.96×
32California~800K0.95×
33Tennessee~100K0.95×
34Washington~100K0.95×
35Alaska~10K0.94×
36North Carolina~200K0.93×
37New Jersey~200K0.93×
38South Carolina~100K0.93×
39Alabama~90K0.88×
40Nevada~60K0.87×
41Louisiana~80K0.85×
42Hawaii~30K0.85×
43Mississippi~50K0.83×
44Delaware~20K0.82×
45New York~300K0.81×
46Florida~400K0.80×
47Georgia~200K0.80×
48Virginia~100K0.79×
49Maryland~100K0.75×
50Washington, District of Columbia~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Happy Gilmore, United States
0.57×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happy Gilmore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happy Gilmore audience
#·InterestCategoryAffinity×
01Seth GreenMovies & TV101.14×
02Hot FuzzMovies & TV75.90×
03Jason SegelMovies & TV74.89×
04Austin Powers (film series)Movies & TV59.86×
05Sausage PartyMovies & TV58.48×
0622 Jump StreetMovies & TV55.88×
07Jonah HillMovies & TV49.40×
08BoratMovies & TV47.86×
09John CusackMovies & TV40.74×
10american psychoMovies & TV39.46×
11SpaceballsMovies & TV39.13×
12ZoolanderMovies & TV39.13×
13Steve CarellMovies & TV37.99×
14Dumb and DumberMovies & TV36.25×
15Winona RyderMovies & TV35.06×
16Toni ColletteMovies & TV33.87×
17Kristen WiigMovies & TV30.21×
18Legally BlondeMovies & TV28.30×
19Christopher WalkenMovies & TV28.22×
20Jack NicholsonMovies & TV23.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happy Gilmore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happy Gilmore audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
Convenience OrientationPREMIUM1.43×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happy Gilmore audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Quality AwarenessPREMIUM0.70×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Happy Gilmore have in United States?

Happy Gilmore has an estimated audience of 7,006,755 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Happy Gilmore viewers?

36.6% of Happy Gilmore fans are female, 63.4% are male, with an average age of 41.7 years.

03

Which brands do Happy Gilmore fans like most?

Happy Gilmore fans show strongest brand affinity for Seth Green (101.14×), Jason Segel (74.89×), and Jonah Hill (49.4×) over the country average.

04

Where do Happy Gilmore fans live in United States?

Happy Gilmore fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Happy Gilmore fans also like?

Beyond Happy Gilmore itself, the audience over-indexes on Jason Segel (74.89×), Jonah Hill (49.4×), Winona Ryder (35.06×), and Austin Powers (film series) (59.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Gilmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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