Happy Gilmore Audience in United States

Happy Gilmore logo

Happy Gilmore has an estimated audience of 7,452,728 people in United States. 36.6% are female, 63.4% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Horeca, Hooked on Phonics, Johns Hopkins School of Nursing, Knauf Insulation.

The average Happy Gilmore fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Horeca, Hooked on Phonics, with strongest over-indexing on Staycation (31.46× the country average). Demographically, the Happy Gilmore audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Happy Gilmore fans

Demographic split for Happy Gilmore audience in United States
MetricValue
Female36.6%
Male63.4%
Average age41.7
Estimated audience size7,452,728

Audience persona

The typical Happy Gilmore fan in United States is more male, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Happy Gilmore in United States
RegionReachAffinity
California742,8380.91×
Texas571,8440.89×
Florida403,3150.8×
New York340,9880.82×
Ohio273,4841.19×
Pennsylvania269,3601.07×
Illinois248,9981×
Michigan236,3211.21×
New Jersey205,7221.09×
North Carolina192,0320.86×
Georgia174,7260.76×
Indiana162,3231.19×
Massachusetts153,7811.05×
Arizona153,6351.01×
Washington149,3211×
Missouri143,9751.2×
Tennessee142,4650.95×
Virginia139,0790.77×
Wisconsin136,6901.22×
Colorado131,6191.12×
Minnesota127,5591.19×
Kentucky101,5681.09×
South Carolina97,5270.87×
Oklahoma93,3641.13×
Maryland93,3220.73×
Oregon87,7581.03×
Utah83,8201.26×
Alabama77,6050.75×
Iowa77,2201.26×
Connecticut76,3751.02×
Louisiana74,2370.77×
Kansas68,6881.17×
Nevada64,5390.9×
Arkansas58,9660.96×
Idaho46,7851.25×
Nebraska42,8071.15×
Mississippi41,7740.68×
New Hampshire37,2661.27×
New Mexico36,8240.99×
West Virginia35,1821.01×
Maine28,9781.09×
Hawaii24,7250.77×
Rhode Island24,2551.02×
Montana23,6071.14×
South Dakota20,1081.17×
North Dakota18,7241.22×
Delaware14,4240.7×
Vermont12,8130.98×
Alaska12,7590.8×
Washington, District of Columbia11,8910.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Gilmore audience
BrandAffinityCategory
Staycation31.46×Home & Garden
Horeca69.79×Travel & Leisure
Hooked on Phonics34.38×Kids & Family
Johns Hopkins School of Nursing33.15×Business & Career
Knauf Insulation56.27×Business & Career
Hauptschule26.13×Kids & Family
Gofobo45.09×Movies & TV
Dog breed1.81×Pets & Animals
Paisley12.1×Fashion & Accessoires
Brown County, Wisconsin17.62×Travel & Leisure
Elsword20×Games
Mae Hong Son Province16.64×Travel & Leisure
Alaska1.64×Travel & Leisure
Tom Goes to the Mayor40.8×Movies & TV
Kodiak, Alaska6.98×Travel & Leisure
Home staging4.3×Home & Garden
Klis86.74×Travel & Leisure
Israel1.52×Travel & Leisure
3D printing1.73×Technology & Electronics
Magazine (band)4.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Gilmore audience
TraitClusterScore
Family OrientationCONSERVATISM1.5
ExtroversionTHRILL1.4
Risk AppetiteTHRILL1.2
Social Media UsageJOY1.16
Convenience OrientationPREMIUM1.12
Community OrientationOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Happy Gilmore
CountryShare
United States55.7%
United Kingdom5.4%
Canada5.0%

See Happy Gilmore audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Happy Gilmore have in United States?

Happy Gilmore has an estimated audience of 7,452,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Happy Gilmore fans?

36.6% of Happy Gilmore fans are female, 63.4% are male, with an average age of 41.7 years.

Which brands do Happy Gilmore fans like most?

Happy Gilmore fans show strongest brand affinity for Staycation (31.46×), Horeca (69.79×), and Hooked on Phonics (34.38×) over the country average.

Where do Happy Gilmore fans live in United States?

Happy Gilmore fans in United States are most concentrated in California (reach 742,838), Texas (reach 571,844), and Florida (reach 403,315). These three regions account for the largest share of the active audience.

What other brands do Happy Gilmore fans also like?

Beyond Happy Gilmore itself, the audience over-indexes on Horeca (69.79×), Hooked on Phonics (34.38×), Johns Hopkins School of Nursing (33.15×), and Knauf Insulation (56.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Gilmore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.