A data profile of the people who buy, follow and care about american psycho in United States — modelled from more than twelve digital signal sources. american psycho has an estimated audience of 2,764,845 people in United States.
The average american psycho fan in United States is 32.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include The Hobbit (2003 video game), Jerome Flynn, Elijah Wood, with strongest over-indexing on The Hobbit (2003 video game) (750.4× the country average).
Demographically, the american psycho audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical american psycho fan in United States is balanced, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for The Hobbit (2003 video game).
The key figures that characterise the american psycho profile in United States.
47.4% are female, 52.6% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 32.7 |
| Estimated audience size | 2,764,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
Where the american psycho audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~30K | 1.23× | |
| 02 | California | ~400K | 1.17× | |
| 03 | New York | ~200K | 1.15× | |
| 04 | Arizona | ~70K | 1.11× | |
| 05 | Massachusetts | ~60K | 1.11× | |
| 06 | Oklahoma | ~40K | 1.11× | |
| 07 | Illinois | ~100K | 1.10× | |
| 08 | Texas | ~300K | 1.09× | |
| 09 | Colorado | ~50K | 1.09× | |
| 10 | Oregon | ~40K | 1.09× | |
| 11 | Washington | ~60K | 1.08× | |
| 12 | Idaho | ~20K | 1.07× | |
| 13 | Kentucky | ~40K | 1.06× | |
| 14 | Connecticut | ~30K | 1.06× | |
| 15 | Pennsylvania | ~100K | 1.05× | |
| 16 | Indiana | ~60K | 1.05× | |
| 17 | Kansas | ~20K | 1.04× | |
| 18 | North Carolina | ~90K | 1.03× | |
| 19 | Virginia | ~70K | 1.03× | |
| 20 | New Mexico | ~10K | 1.03× | |
| 21 | Rhode Island | ~9K | 1.03× | |
| 22 | Montana | ~8K | 1.03× | |
| 23 | Ohio | ~90K | 1.02× | |
| 24 | Missouri | ~50K | 1.02× | |
| 25 | Michigan | ~80K | 1.01× | |
| 26 | New Jersey | ~70K | 1.01× | |
| 27 | Nevada | ~30K | 0.99× | |
| 28 | Alaska | ~6K | 0.99× | |
| 29 | Tennessee | ~60K | 0.98× | |
| 30 | Wisconsin | ~40K | 0.98× | |
| 31 | Iowa | ~20K | 0.98× | |
| 32 | Arkansas | ~20K | 0.98× | |
| 33 | Minnesota | ~40K | 0.97× | |
| 34 | New Hampshire | ~10K | 0.97× | |
| 35 | Vermont | ~5K | 0.97× | |
| 36 | Nebraska | ~10K | 0.96× | |
| 37 | North Dakota | ~6K | 0.96× | |
| 38 | Maine | ~10K | 0.95× | |
| 39 | Florida | ~200K | 0.94× | |
| 40 | Georgia | ~80K | 0.94× | |
| 41 | Washington, District of Columbia | ~8K | 0.94× | |
| 42 | West Virginia | ~10K | 0.93× | |
| 43 | Maryland | ~50K | 0.91× | |
| 44 | Louisiana | ~30K | 0.91× | |
| 45 | Delaware | ~7K | 0.90× | |
| 46 | South Carolina | ~40K | 0.89× | |
| 47 | South Dakota | ~6K | 0.88× | |
| 48 | Alabama | ~40K | 0.87× | |
| 49 | Mississippi | ~20K | 0.82× | |
| 50 | Hawaii | ~9K | 0.73× |
The strongest cross-interests of the american psycho audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Hobbit (2003 video game) | Games | 750.40× | ||
| 02 | Jerome Flynn | Movies & TV | 558.02× | ||
| 03 | Tom Clancy's Ghost Recon 2 | Games | 260.96× | ||
| 04 | Aragon | Travel & Leisure | 206.41× | ||
| 05 | Wrong Turn | Movies & TV | 183.34× | ||
| 06 | Elijah Wood | Movies & TV | 148.74× | ||
| 07 | Big City Moms | Kids & Family | 120.20× | ||
| 08 | Mallrat | Music & Radio | 68.43× | ||
| 09 | Body Type | Music & Radio | 68.43× | ||
| 10 | Royel Otis | Music & Radio | 68.43× | ||
| 11 | Step Brothers (film) | Movies & TV | 63.51× | ||
| 12 | The Goonies | Movies & TV | 55.29× | ||
| 13 | Happy Gilmore | Movies & TV | 39.46× | ||
| 14 | Neil deGrasse Tyson | Movies & TV | 35.36× | ||
| 15 | Gwyneth Paltrow | Movies & TV | 31.55× | ||
| 16 | I Know What You Did Last Summer | Movies & TV | 30.85× | ||
| 17 | Sylvester Stallone | Movies & TV | 30.49× | ||
| 18 | Sean Combs | Music & Radio | 25.79× | ||
| 19 | Ian McKellen | Movies & TV | 20.00× | ||
| 20 | Greyhounds | Music & Radio | 8.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.03× | |
| Sustainability | BALANCE | 1.72× | |
| Urban Lifestyle | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.52× | |
| Tradition | CONSERVATISM | 0.61× | |
| Need for Security | CONSERVATISM | 0.62× |
american psycho has an estimated audience of 2,764,845 people in United States, concentrated in California and Texas.
47.4% of american psycho fans are female, 52.6% are male, with an average age of 32.7 years.
american psycho fans show strongest brand affinity for The Hobbit (2003 video game) (750.4×), Jerome Flynn (558.02×), and Elijah Wood (148.74×) over the country average.
american psycho fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond american psycho itself, the audience over-indexes on Jerome Flynn (558.02×), Elijah Wood (148.74×), Wrong Turn (183.34×), and Aragon (206.41×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for american psycho. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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