A data profile of the people who buy, follow and care about Royel Otis in United States — modelled from more than twelve digital signal sources. Royel Otis has an estimated audience of 479,416 people in United States.
The average Royel Otis fan in United States is 32.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Captain D's, Exxon, american psycho, with strongest over-indexing on Captain D's (106.26× the country average).
Demographically, the Royel Otis audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Royel Otis fan in United States is more male, around 32.9 years old, with strong Tradition tendencies and a notable affinity for Captain D's.
The key figures that characterise the Royel Otis profile in United States.
39.2% are female, 60.8% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 32.9 |
| Estimated audience size | 479,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Royel Otis audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 12.9% |
| Germany | 9.3% |
Where the Royel Otis audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 1.99× | |
| 02 | California | ~90K | 1.88× | |
| 03 | Massachusetts | ~20K | 1.84× | |
| 04 | Colorado | ~10K | 1.63× | |
| 05 | New York | ~40K | 1.60× | |
| 06 | Oregon | ~7K | 1.48× | |
| 07 | Illinois | ~20K | 1.47× | |
| 08 | Virginia | ~10K | 1.36× | |
| 09 | New Jersey | ~10K | 1.25× | |
| 10 | Washington | ~10K | 1.24× | |
| 11 | Minnesota | ~8K | 1.23× | |
| 12 | Vermont | <1K | 1.18× | |
| 13 | Missouri | ~8K | 1.17× | |
| 14 | Connecticut | ~5K | 1.16× | |
| 15 | Maine | ~2K | 1.14× | |
| 16 | Kansas | ~4K | 1.12× | |
| 17 | New Hampshire | ~2K | 1.12× | |
| 18 | Rhode Island | ~2K | 1.08× | |
| 19 | Pennsylvania | ~20K | 1.01× | |
| 20 | Arizona | ~9K | 1.00× | |
| 21 | Utah | ~4K | 0.98× | |
| 22 | Iowa | ~4K | 0.97× | |
| 23 | North Carolina | ~10K | 0.96× | |
| 24 | Idaho | ~2K | 0.92× | |
| 25 | Montana | ~1K | 0.92× | |
| 26 | Maryland | ~7K | 0.91× | |
| 27 | Wisconsin | ~6K | 0.91× | |
| 28 | Nebraska | ~2K | 0.91× | |
| 29 | Texas | ~30K | 0.90× | |
| 30 | Delaware | ~1K | 0.89× | |
| 31 | North Dakota | <1K | 0.89× | |
| 32 | Alaska | <1K | 0.88× | |
| 33 | South Dakota | <1K | 0.87× | |
| 34 | Hawaii | ~2K | 0.86× | |
| 35 | Georgia | ~10K | 0.84× | |
| 36 | Nevada | ~4K | 0.83× | |
| 37 | Tennessee | ~7K | 0.82× | |
| 38 | South Carolina | ~5K | 0.82× | |
| 39 | Ohio | ~10K | 0.81× | |
| 40 | Oklahoma | ~4K | 0.79× | |
| 41 | New Mexico | ~2K | 0.79× | |
| 42 | West Virginia | ~2K | 0.78× | |
| 43 | Michigan | ~9K | 0.77× | |
| 44 | Kentucky | ~4K | 0.77× | |
| 45 | Indiana | ~6K | 0.75× | |
| 46 | Arkansas | ~3K | 0.75× | |
| 47 | Mississippi | ~3K | 0.71× | |
| 48 | Louisiana | ~4K | 0.68× | |
| 49 | Alabama | ~4K | 0.66× | |
| 50 | Florida | ~20K | 0.59× |
The strongest cross-interests of the Royel Otis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Captain D's | Food & Beverages | 106.26× | ||
| 02 | american psycho | Movies & TV | 68.43× | ||
| 03 | Exxon | Cars & Mobility | 41.67× | ||
| 04 | Patti Smith | Music & Radio | 37.40× | ||
| 05 | Elijah Wood | Movies & TV | 33.84× | ||
| 06 | Jordin Sparks | Music & Radio | 32.73× | ||
| 07 | Chest of drawers | Home & Garden | 21.33× | ||
| 08 | Erin Andrews | Sports | 20.00× | ||
| 09 | FAO Schwarz | Shopping | 20.00× | ||
| 10 | Franz Ferdinand (band) | Music & Radio | 18.83× | ||
| 11 | Tyler Posey | Movies & TV | 18.54× | ||
| 12 | Carole King | Music & Radio | 18.35× | ||
| 13 | The Hives | Music & Radio | 14.96× | ||
| 14 | Josh Duhamel | Fashion & Accessoires | 10.87× | ||
| 15 | Melanie Lynskey | Movies & TV | 10.70× | ||
| 16 | The Devil Wears Prada (film) | Movies & TV | 7.42× | ||
| 17 | Sharon Osbourne | Movies & TV | 6.64× | ||
| 18 | Diaper bag | Kids & Family | 3.48× | ||
| 19 | Planet Fitness | Sports | 3.00× | ||
| 20 | Old Navy | Fashion & Accessoires | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Need for Security | CONSERVATISM | 0.94× |
Royel Otis has an estimated audience of 479,416 people in United States, concentrated in California and New York.
39.2% of Royel Otis fans are female, 60.8% are male, with an average age of 32.9 years.
Royel Otis fans show strongest brand affinity for Captain D's (106.26×), Exxon (41.67×), and american psycho (68.43×) over the country average.
Royel Otis fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Royel Otis itself, the audience over-indexes on Exxon (41.67×), american psycho (68.43×), Elijah Wood (33.84×), and Patti Smith (37.4×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Royel Otis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.