Royel Otis Audience in United States
Royel Otis has an estimated audience of 355,687 people in United States. 50.6% are female, 49.4% are male, average age 24.1. Top brand affinities: american psycho, Exxon, Autism Awareness, Diabetes mellitus awareness, Björk.
Top brand affinities include american psycho, Exxon, Autism Awareness, with strongest over-indexing on american psycho (104.98× the country average). Demographically, the Royel Otis audience skews balanced with an average age of 24.1, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Royel Otis fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 24.1 |
| Estimated audience size | 355,687 |
Audience persona
The typical Royel Otis fan in United States is balanced, around 24.1 years old, with strong Luxury Orientation tendencies and a notable affinity for american psycho.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| american psycho | 104.98× | Movies & TV |
| Exxon | 24.65× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Björk | 39.84× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Patti Smith | 34.48× | Music & Radio |
| Method Man | 25.55× | Music & Radio |
| Luxury Travel | 14.85× | Travel & Leisure |
| Elijah Wood | 19.71× | Movies & TV |
| Noah Cyrus | 24.74× | Music & Radio |
| Private bank | 24.1× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Planet Fitness | 4.28× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
| Boston Marathon | 14.43× | Sports |
| Blended whiskey | 11.58× | Food & Beverages |
| Onitsuka Tiger | 20.11× | Fashion & Accessoires |
| Beyblade | 20× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.72 |
| Tradition | CONSERVATISM | 1.85 |
| Risk Appetite | THRILL | 1.71 |
| Urban Lifestyle | OPEN | 1.46 |
| Sustainability | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| United Kingdom | 16.7% |
| Australia | 11.3% |
See Royel Otis audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Royel Otis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.