Rascasse Audience Intelligence

Kristen Wiig Audience in United States

A data profile of the people who buy, follow and care about Kristen Wiig in United States — modelled from more than twelve digital signal sources. Kristen Wiig has an estimated audience of 3,836,711 people in United States.

#372among Actor Actress or TV Star in United States#1081among Person in United States#950in Movies & TV

The average Kristen Wiig fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Bateman, Melissa McCarthy, Happy Gilmore, with strongest over-indexing on Jason Bateman (51.7× the country average).

Demographically, the Kristen Wiig audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kristen Wiig fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Jason Bateman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kristen Wiig profile in United States.

Audience size
3.8M
in United States
Gender
66.3%♀
33.7% male
Age
45.0
average years
Country rank
#8309
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kristen Wiig fans

66.3% are female, 33.7% are male, average age 45.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Kristen Wiig audience in United States
MetricValue
Female66.3%
Male33.7%
Average age45.0
Estimated audience size3,836,711
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Kristen Wiig audience in United States
Age bracketShare%
16-196%
20-2912%
30-3923%
40-4933%
50+26%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Kristen Wiig audience comes from United States.

Worldwide audience distribution share by country for Kristen Wiig
CountryShare
United States49.5%
United Kingdom7.8%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kristen Wiig audience in United States is strongest.

Fig. 05

Top regions by affinity

Kristen Wiig fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~60K1.27×
02Utah~40K1.27×
03Colorado~70K1.22×
04Vermont~8K1.21×
05Minnesota~60K1.17×
06Washington~90K1.16×
07Idaho~20K1.16×
08Montana~10K1.15×
09Massachusetts~90K1.14×
10New Hampshire~20K1.12×
11Maine~20K1.12×
12Illinois~100K1.11×
13Wisconsin~60K1.09×
14Missouri~70K1.08×
15Connecticut~40K1.07×
16Arizona~80K1.05×
17Iowa~30K1.05×
18Nebraska~20K1.05×
19Rhode Island~10K1.05×
20Pennsylvania~100K1.04×
21Ohio~100K1.03×
22Michigan~100K1.03×
23Kansas~30K1.02×
24California~400K1.01×
25New York~200K1.01×
26Tennessee~80K0.99×
27Alaska~8K0.99×
28North Dakota~8K0.99×
29Oklahoma~40K0.98×
30New Mexico~20K0.98×
31Indiana~70K0.97×
32South Dakota~9K0.97×
33Kentucky~50K0.96×
34North Carolina~100K0.92×
35New Jersey~90K0.92×
36Virginia~80K0.91×
37Washington, District of Columbia~10K0.90×
38South Carolina~50K0.89×
39Arkansas~30K0.89×
40Delaware~9K0.89×
41Texas~300K0.86×
42Florida~200K0.86×
43Maryland~60K0.86×
44West Virginia~20K0.84×
45Hawaii~10K0.84×
46Georgia~100K0.83×
47Alabama~40K0.82×
48Nevada~30K0.82×
49Louisiana~40K0.76×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Kristen Wiig, United States
0.67×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kristen Wiig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kristen Wiig audience
#·InterestCategoryAffinity×
01Jason BatemanMovies & TV51.70×
02Pamela AdlonMovies & TV50.08×
03Octavia SpencerMovies & TV49.23×
04Seth GreenMovies & TV42.05×
05Leslie MannMovies & TV42.02×
06Bill HaderMovies & TV41.62×
07Melissa McCarthyMovies & TV41.34×
08Kate McKinnonMovies & TV41.19×
09Austin Powers (film series)Movies & TV38.32×
10Jonah HillMovies & TV30.39×
11Happy GilmoreMovies & TV30.21×
12Steve CarellMovies & TV28.98×
13Robin WrightMovies & TV28.76×
14Napoleon DynamiteMovies & TV26.65×
15Bill MurrayMovies & TV26.55×
16Nathan FillionMovies & TV26.30×
17Amy SchumerMovies & TV17.08×
18Jim CarreyMovies & TV15.27×
19Adam SandlerMovies & TV13.73×
20Bruce WillisMovies & TV13.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kristen Wiig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kristen Wiig audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
CreativityOPEN1.44×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kristen Wiig audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.97×
Luxury OrientationPREMIUM0.97×
Urban LifestyleOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kristen Wiig have in United States?

Kristen Wiig has an estimated audience of 3,836,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kristen Wiig fans?

66.3% of Kristen Wiig fans are female, 33.7% are male, with an average age of 45.0 years.

03

Which brands do Kristen Wiig fans like most?

Kristen Wiig fans show strongest brand affinity for Jason Bateman (51.7×), Melissa McCarthy (41.34×), and Happy Gilmore (30.21×) over the country average.

04

Where do Kristen Wiig fans live in United States?

Kristen Wiig fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kristen Wiig fans also like?

Beyond Kristen Wiig itself, the audience over-indexes on Melissa McCarthy (41.34×), Happy Gilmore (30.21×), Bill Murray (26.55×), and Bill Hader (41.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kristen Wiig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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