Kristen Wiig Audience in United States

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Kristen Wiig has an estimated audience of 3,815,402 people in United States. 66.3% are female, 33.7% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Jason Bateman, Melissa McCarthy, Happy Gilmore, Bill Hader, Pamela Adlon.

The average Kristen Wiig fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Bateman, Melissa McCarthy, Happy Gilmore, with strongest over-indexing on Jason Bateman (51.7× the country average). Demographically, the Kristen Wiig audience skews more female with an average age of 45.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kristen Wiig fans

Demographic split for Kristen Wiig audience in United States
MetricValue
Female66.3%
Male33.7%
Average age45.0
Estimated audience size3,815,402

Audience persona

The typical Kristen Wiig fan in United States is more female, around 45.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jason Bateman.

Top regions in United States

Top regions ranked by reach for Kristen Wiig in United States
RegionReachAffinity
California445,3931.06×
Texas299,5560.91×
Florida226,8820.88×
New York226,4841.06×
Illinois155,5971.22×
Pennsylvania137,0181.07×
Ohio123,2581.05×
North Carolina108,9560.95×
Michigan104,3351.05×
Georgia100,0180.85×
New Jersey95,7540.99×
Washington94,4811.23×
Massachusetts88,8941.18×
Virginia86,7930.93×
Arizona84,1151.08×
Tennessee76,1771×
Colorado74,7561.24×
Missouri69,4281.13×
Indiana66,5030.95×
Minnesota65,6661.2×
Wisconsin62,9021.1×
Oregon57,4731.31×
Maryland57,2400.87×
South Carolina50,9810.89×
Kentucky45,9950.96×
Utah42,7511.25×
Alabama42,5470.8×
Connecticut42,4401.11×
Oklahoma40,3110.95×
Louisiana37,1180.75×
Iowa33,2431.06×
Kansas30,0141×
Nevada29,6990.8×
Arkansas27,8680.89×
Idaho21,0961.1×
Nebraska19,8621.04×
Mississippi19,4420.62×
New Mexico17,6240.92×
New Hampshire16,7141.11×
Maine15,1111.11×
West Virginia13,8050.78×
Hawaii13,5160.82×
Rhode Island12,5981.04×
Montana11,6501.1×
Washington, District of Columbia10,5870.92×
Delaware8,7210.83×
Vermont7,8671.17×
South Dakota7,7110.87×
Alaska7,5470.92×
North Dakota6,9810.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kristen Wiig audience
BrandAffinityCategory
Jason Bateman51.7×Movies & TV
Melissa McCarthy41.34×Movies & TV
Happy Gilmore30.21×Movies & TV
Bill Hader41.62×Movies & TV
Pamela Adlon50.08×Movies & TV
Octavia Spencer49.23×Movies & TV
Jonah Hill30.39×Movies & TV
Seth Green42.05×Movies & TV
Steve Carell28.98×Movies & TV
Austin Powers (film series)38.32×Movies & TV
Kate McKinnon41.19×Movies & TV
Friends6.66×Movies & TV
Leslie Mann42.02×Movies & TV
JoJo Siwa23.98×Movies & TV
Napoleon Dynamite26.65×Movies & TV
Jim Carrey15.27×Movies & TV
Nathan Fillion26.3×Movies & TV
Bill Murray26.55×Movies & TV
Adam Sandler13.73×Movies & TV
Bruce Willis13.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kristen Wiig audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
ExtroversionTHRILL1.43
SustainabilityBALANCE1.2
Urban LifestyleOPEN1.19
Sports ActivityPOWER1.13
Early Adopter MentalityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Kristen Wiig
CountryShare
United States50.7%
United Kingdom7.2%
Canada5.4%

See Kristen Wiig audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kristen Wiig have in United States?

Kristen Wiig has an estimated audience of 3,815,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Kristen Wiig fans?

66.3% of Kristen Wiig fans are female, 33.7% are male, with an average age of 45.0 years.

Which brands do Kristen Wiig fans like most?

Kristen Wiig fans show strongest brand affinity for Jason Bateman (51.7×), Melissa McCarthy (41.34×), and Happy Gilmore (30.21×) over the country average.

Where do Kristen Wiig fans live in United States?

Kristen Wiig fans in United States are most concentrated in California (reach 445,393), Texas (reach 299,556), and Florida (reach 226,882). These three regions account for the largest share of the active audience.

What other brands do Kristen Wiig fans also like?

Beyond Kristen Wiig itself, the audience over-indexes on Melissa McCarthy (41.34×), Happy Gilmore (30.21×), Bill Hader (41.62×), and Pamela Adlon (50.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kristen Wiig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.