Rascasse Audience Intelligence

Kate McKinnon Audience in United States

A data profile of the people who buy, follow and care about Kate McKinnon in United States — modelled from more than twelve digital signal sources. Kate McKinnon has an estimated audience of 2,156,670 people in United States.

#825among Actor Actress or TV Star in United States#2393among Person in United States#2045in Movies & TV

The average Kate McKinnon fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kristen Wiig, Melissa McCarthy, Jason Bateman, with strongest over-indexing on Kristen Wiig (40.79× the country average).

Demographically, the Kate McKinnon audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kate McKinnon fan in United States is more female, around 43.6 years old, with strong Creativity tendencies and a notable affinity for Kristen Wiig.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kate McKinnon profile in United States.

Audience size
2.2M
in United States
Gender
64.7%♀
35.3% male
Age
43.6
average years
Country rank
#13434
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kate McKinnon fans

64.7% are female, 35.3% are male, average age 43.6.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Kate McKinnon audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.6
Estimated audience size2,156,670
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Kate McKinnon audience in United States
Age bracketShare%
16-199%
20-2914%
30-3923%
40-4930%
50+24%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Kate McKinnon audience comes from United States.

Worldwide audience distribution share by country for Kate McKinnon
CountryShare
United States49.2%
United Kingdom9.0%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kate McKinnon audience in United States is strongest.

Fig. 05

Top regions by affinity

Kate McKinnon fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~40K1.31×
02Vermont~5K1.31×
03Maine~10K1.23×
04Montana~8K1.22×
05Idaho~10K1.20×
06Missouri~40K1.17×
07Utah~20K1.17×
08Wisconsin~40K1.15×
09New Hampshire~10K1.15×
10Colorado~40K1.14×
11Minnesota~40K1.14×
12Washington~50K1.13×
13Massachusetts~50K1.11×
14Iowa~20K1.10×
15Kansas~20K1.09×
16Ohio~80K1.07×
17Michigan~70K1.07×
18Oklahoma~30K1.06×
19North Dakota~5K1.06×
20Indiana~50K1.05×
21Nebraska~10K1.04×
22Alaska~5K1.03×
23Pennsylvania~80K1.01×
24Rhode Island~8K1.01×
25Tennessee~50K1.00×
26West Virginia~10K1.00×
27South Dakota~5K1.00×
28Illinois~80K0.99×
29Kentucky~30K0.99×
30Connecticut~20K0.99×
31Arkansas~20K0.96×
32Arizona~50K0.95×
33New Mexico~10K0.95×
34New York~100K0.94×
35North Carolina~60K0.90×
36Virginia~50K0.90×
37Washington, District of Columbia~6K0.87×
38Delaware~6K0.86×
39South Carolina~30K0.85×
40California~200K0.83×
41Alabama~30K0.83×
42Hawaii~8K0.83×
43Maryland~30K0.82×
44New Jersey~50K0.81×
45Georgia~60K0.80×
46Nevada~20K0.80×
47Texas~200K0.78×
48Florida~100K0.77×
49Louisiana~20K0.76×
50Mississippi~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Kate McKinnon, United States
0.74×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kate McKinnon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kate McKinnon audience
#·InterestCategoryAffinity×
01Tammy (film)Movies & TV52.03×
02This Is 40Movies & TV48.17×
03Kristen WiigMovies & TV40.79×
04IdiocracyMovies & TV37.44×
05Wedding CrashersMovies & TV35.12×
06Dustin HoffmanMovies & TV31.41×
07ZoolanderMovies & TV31.35×
08Melissa McCarthyMovies & TV31.24×
09Toni ColletteMovies & TV26.91×
10Groundhog Day (film)Movies & TV25.67×
11Dumb and DumberMovies & TV25.58×
12Vince VaughnMovies & TV24.55×
13Jason BatemanMovies & TV24.26×
14The Rock (film)Movies & TV21.29×
15Superbad (film)Movies & TV20.95×
16Jack NicholsonMovies & TV19.66×
17Pedro PascalMovies & TV18.66×
18Invincible (2006 film)Movies & TV18.47×
19Bill MurrayMovies & TV16.78×
20Winona RyderMovies & TV14.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kate McKinnon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kate McKinnon audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.46×
Community OrientationOPEN1.43×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kate McKinnon audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Quality AwarenessPREMIUM0.98×
Career OrientationPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kate McKinnon have in United States?

Kate McKinnon has an estimated audience of 2,156,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kate McKinnon fans?

64.7% of Kate McKinnon fans are female, 35.3% are male, with an average age of 43.6 years.

03

Which brands do Kate McKinnon fans like most?

Kate McKinnon fans show strongest brand affinity for Kristen Wiig (40.79×), Melissa McCarthy (31.24×), and Jason Bateman (24.26×) over the country average.

04

Where do Kate McKinnon fans live in United States?

Kate McKinnon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kate McKinnon fans also like?

Beyond Kate McKinnon itself, the audience over-indexes on Melissa McCarthy (31.24×), Jason Bateman (24.26×), Pedro Pascal (18.66×), and Idiocracy (37.44×) compared to the United States average.

Appendix

Explore more audiences

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See Kate McKinnon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate McKinnon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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