Kate McKinnon Audience in United States

Kate McKinnon logo

Kate McKinnon has an estimated audience of 2,360,497 people in United States. 64.7% are female, 35.3% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: Kristen Wiig, Pedro Pascal, Melissa McCarthy, Jason Bateman, Idiocracy.

The average Kate McKinnon fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kristen Wiig, Pedro Pascal, Melissa McCarthy, with strongest over-indexing on Kristen Wiig (40.79× the country average). Demographically, the Kate McKinnon audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Kate McKinnon fans

Demographic split for Kate McKinnon audience in United States
MetricValue
Female64.7%
Male35.3%
Average age43.6
Estimated audience size2,360,497

Audience persona

The typical Kate McKinnon fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Kristen Wiig.

Top regions in United States

Top regions ranked by reach for Kate McKinnon in United States
RegionReachAffinity
California213,6730.82×
Texas163,1680.8×
New York132,0761×
Florida128,3270.8×
Pennsylvania85,7321.08×
Illinois83,0121.06×
Ohio78,8461.08×
Michigan68,4271.11×
North Carolina65,4090.92×
Georgia59,6210.82×
Massachusetts54,9751.18×
Washington53,7611.14×
Virginia53,5520.93×
New Jersey51,1220.85×
Arizona48,6241.01×
Tennessee48,3941.02×
Indiana47,1791.09×
Missouri46,8661.23×
Colorado42,7931.15×
Wisconsin41,2601.16×
Minnesota39,4481.17×
Oregon34,2141.26×
Maryland33,9260.84×
South Carolina31,6170.89×
Kentucky29,3670.99×
Oklahoma29,0111.11×
Alabama27,9000.85×
Connecticut23,7941.01×
Louisiana23,6950.78×
Utah22,4671.06×
Iowa21,9861.13×
Kansas20,5641.11×
Arkansas18,1950.94×
Nevada18,1680.8×
Mississippi13,8180.71×
Idaho13,7341.16×
Nebraska12,4341.05×
West Virginia10,6980.97×
New Hampshire10,4481.12×
New Mexico10,3570.87×
Maine10,2081.21×
Hawaii8,1060.8×
Montana7,7541.18×
Rhode Island7,5201×
Washington, District of Columbia5,7880.82×
South Dakota5,2640.96×
Delaware5,1260.79×
North Dakota5,0811.05×
Vermont5,0751.22×
Alaska4,7420.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kate McKinnon audience
BrandAffinityCategory
Kristen Wiig40.79×Movies & TV
Pedro Pascal18.66×Movies & TV
Melissa McCarthy31.24×Movies & TV
Jason Bateman24.26×Movies & TV
Idiocracy37.44×Movies & TV
Vince Vaughn24.55×Movies & TV
This Is 4048.17×Movies & TV
Wedding Crashers35.12×Movies & TV
The Rock (film)21.29×Movies & TV
Groundhog Day (film)25.67×Movies & TV
Invincible (2006 film)18.47×Movies & TV
Dumb and Dumber25.58×Movies & TV
Tammy (film)52.03×Movies & TV
Winona Ryder14.95×Movies & TV
Zoolander31.35×Movies & TV
Jack Nicholson19.66×Movies & TV
Dustin Hoffman31.41×Movies & TV
Jimmy Butler19.09×Sports
Owen Wilson19.81×Movies & TV
Superbad (film)20.95×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kate McKinnon audience
TraitClusterScore
ExtroversionTHRILL1.6
PatriotismCONSERVATISM1.34
Community OrientationOPEN1.31
Social Media UsageJOY1.21
Convenience OrientationPREMIUM1.19
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Kate McKinnon
CountryShare
United States51.1%
United Kingdom8.5%
Canada5.3%

See Kate McKinnon audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Kate McKinnon have in United States?

Kate McKinnon has an estimated audience of 2,360,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Kate McKinnon fans?

64.7% of Kate McKinnon fans are female, 35.3% are male, with an average age of 43.6 years.

Which brands do Kate McKinnon fans like most?

Kate McKinnon fans show strongest brand affinity for Kristen Wiig (40.79×), Pedro Pascal (18.66×), and Melissa McCarthy (31.24×) over the country average.

Where do Kate McKinnon fans live in United States?

Kate McKinnon fans in United States are most concentrated in California (reach 213,673), Texas (reach 163,168), and New York (reach 132,076). These three regions account for the largest share of the active audience.

What other brands do Kate McKinnon fans also like?

Beyond Kate McKinnon itself, the audience over-indexes on Pedro Pascal (18.66×), Melissa McCarthy (31.24×), Jason Bateman (24.26×), and Idiocracy (37.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kate McKinnon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.