Rascasse Audience Intelligence

Melissa McCarthy Audience in United States

A data profile of the people who buy, follow and care about Melissa McCarthy in United States — modelled from more than twelve digital signal sources. Melissa McCarthy has an estimated audience of 5,968,208 people in United States.

#185among Actor Actress or TV Star in United States#523among Person in United States#533in Movies & TV

The average Melissa McCarthy fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kristen Wiig, Jason Bateman, 10 Things I Hate About You (TV series), with strongest over-indexing on Kristen Wiig (32.63× the country average).

Demographically, the Melissa McCarthy audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melissa McCarthy fan in United States is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Kristen Wiig.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melissa McCarthy profile in United States.

Audience size
6M
in United States
Gender
66.1%♀
33.9% male
Age
41.9
average years
Country rank
#5732
Person in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melissa McCarthy fans

66.1% are female, 33.9% are male, average age 41.9.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Melissa McCarthy audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.9
Estimated audience size5,968,208
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Melissa McCarthy audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Melissa McCarthy audience comes from United States.

Worldwide audience distribution share by country for Melissa McCarthy
CountryShare
United States51.8%
United Kingdom5.8%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melissa McCarthy audience in United States is strongest.

Fig. 05

Top regions by affinity

Melissa McCarthy fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~70K1.18×
02Idaho~30K1.18×
03Missouri~100K1.17×
04Wisconsin~90K1.15×
05Montana~20K1.15×
06Oregon~70K1.14×
07Maine~20K1.14×
08Indiana~100K1.13×
09Minnesota~90K1.12×
10Kentucky~80K1.12×
11Iowa~50K1.12×
12New Mexico~30K1.12×
13Michigan~200K1.11×
14Ohio~200K1.10×
15West Virginia~30K1.09×
16Arkansas~50K1.08×
17Tennessee~100K1.07×
18New Hampshire~20K1.07×
19Illinois~200K1.05×
20Arizona~100K1.05×
21Kansas~40K1.05×
22Nebraska~30K1.05×
23Washington~100K1.04×
24North Dakota~10K1.04×
25Pennsylvania~200K1.02×
26Alabama~80K1.02×
27Vermont~10K1.02×
28Colorado~90K1.01×
29South Dakota~10K1.01×
30Alaska~10K1.00×
31Utah~50K0.99×
32South Carolina~80K0.95×
33Connecticut~50K0.95×
34Rhode Island~20K0.95×
35North Carolina~200K0.94×
36Massachusetts~100K0.92×
37Texas~400K0.90×
38Nevada~50K0.89×
39Mississippi~40K0.89×
40Delaware~10K0.89×
41Louisiana~60K0.88×
42Florida~300K0.87×
43Georgia~100K0.87×
44California~500K0.86×
45Virginia~100K0.85×
46Maryland~80K0.84×
47New York~200K0.80×
48New Jersey~100K0.79×
49Hawaii~20K0.68×
50Washington, District of Columbia~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Melissa McCarthy, United States
0.64×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melissa McCarthy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melissa McCarthy audience
#·InterestCategoryAffinity×
01Tammy (film)Movies & TV41.62×
02This Is 40Movies & TV38.34×
03Kristen WiigMovies & TV32.63×
04Kate McKinnonMovies & TV31.31×
05IdiocracyMovies & TV29.95×
06Wedding CrashersMovies & TV28.13×
0710 Things I Hate About You (TV series)Movies & TV27.82×
08Dustin HoffmanMovies & TV25.28×
09Vince VaughnMovies & TV20.69×
10Groundhog Day (film)Movies & TV20.69×
11Dumb and DumberMovies & TV20.60×
12Jason BatemanMovies & TV20.49×
13Superbad (film)Movies & TV17.62×
14Step Brothers (film)Movies & TV17.32×
15The Rock (film)Movies & TV17.15×
16Pedro PascalMovies & TV14.95×
17Invincible (2006 film)Movies & TV14.81×
18Bill MurrayMovies & TV13.62×
19Winona RyderMovies & TV11.96×
20Anne HathawayMovies & TV11.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melissa McCarthy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melissa McCarthy audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.35×
IndividualismJOY1.33×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melissa McCarthy audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
Quality AwarenessPREMIUM0.99×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melissa McCarthy have in United States?

Melissa McCarthy has an estimated audience of 5,968,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melissa McCarthy fans?

66.1% of Melissa McCarthy fans are female, 33.9% are male, with an average age of 41.9 years.

03

Which brands do Melissa McCarthy fans like most?

Melissa McCarthy fans show strongest brand affinity for Kristen Wiig (32.63×), Jason Bateman (20.49×), and 10 Things I Hate About You (TV series) (27.82×) over the country average.

04

Where do Melissa McCarthy fans live in United States?

Melissa McCarthy fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Melissa McCarthy fans also like?

Beyond Melissa McCarthy itself, the audience over-indexes on Jason Bateman (20.49×), 10 Things I Hate About You (TV series) (27.82×), Pedro Pascal (14.95×), and Idiocracy (29.95×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Melissa McCarthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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