Melissa McCarthy Audience in United States

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Melissa McCarthy has an estimated audience of 5,368,429 people in United States. 66.1% are female, 33.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Kristen Wiig, Pedro Pascal, Jason Bateman, 10 Things I Hate About You (TV series), Idiocracy.

The average Melissa McCarthy fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kristen Wiig, Pedro Pascal, Jason Bateman, with strongest over-indexing on Kristen Wiig (32.63× the country average). Demographically, the Melissa McCarthy audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Melissa McCarthy fans

Demographic split for Melissa McCarthy audience in United States
MetricValue
Female66.1%
Male33.9%
Average age41.9
Estimated audience size5,368,429

Audience persona

The typical Melissa McCarthy fan in United States is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Kristen Wiig.

Top regions in United States

Top regions ranked by reach for Melissa McCarthy in United States
RegionReachAffinity
California549,5030.93×
Texas439,1070.95×
Florida320,6780.88×
New York255,1680.85×
Illinois197,0821.1×
Pennsylvania184,2391.02×
Ohio183,2191.11×
Michigan157,9241.12×
North Carolina155,7290.96×
Georgia147,3040.89×
Arizona123,2311.12×
Tennessee117,5361.09×
Washington114,0371.06×
Virginia113,5080.87×
Indiana111,6141.14×
New Jersey111,2080.81×
Missouri101,6961.18×
Massachusetts101,4080.96×
Wisconsin93,1021.15×
Minnesota90,0201.17×
Colorado84,2601×
Alabama81,2441.08×
South Carolina78,0350.97×
Kentucky76,9171.14×
Maryland75,9410.82×
Oregon72,1301.17×
Oklahoma70,8951.19×
Louisiana60,7990.88×
Connecticut51,4400.96×
Utah49,3431.03×
Iowa48,7311.1×
Arkansas47,7881.08×
Nevada46,3670.89×
Kansas45,5371.08×
Mississippi37,0770.84×
Idaho31,2781.16×
New Mexico28,6961.07×
Nebraska27,3281.02×
West Virginia25,8421.03×
New Hampshire22,7401.08×
Maine21,3461.11×
Montana16,2391.09×
Rhode Island15,2710.89×
Hawaii15,1390.66×
Delaware11,9770.81×
South Dakota11,7190.94×
Alaska11,1290.97×
North Dakota10,5190.95×
Washington, District of Columbia10,4550.65×
Vermont9,1200.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melissa McCarthy audience
BrandAffinityCategory
Kristen Wiig32.63×Movies & TV
Pedro Pascal14.95×Movies & TV
Jason Bateman20.49×Movies & TV
10 Things I Hate About You (TV series)27.82×Movies & TV
Idiocracy29.95×Movies & TV
Kate McKinnon31.31×Movies & TV
Vince Vaughn20.69×Movies & TV
This Is 4038.34×Movies & TV
Wedding Crashers28.13×Movies & TV
Groundhog Day (film)20.69×Movies & TV
The Rock (film)17.15×Movies & TV
Invincible (2006 film)14.81×Movies & TV
Dumb and Dumber20.6×Movies & TV
Tammy (film)41.62×Movies & TV
Winona Ryder11.96×Movies & TV
Superbad (film)17.62×Movies & TV
Zoolander25.08×Movies & TV
Anne Hathaway11.18×Movies & TV
Jack Nicholson15.72×Movies & TV
Dustin Hoffman25.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melissa McCarthy audience
TraitClusterScore
ExtroversionTHRILL1.41
Community OrientationOPEN1.27
MindfulnessBALANCE1.16
CreativityOPEN1.14
Social Media UsageJOY1.11
Healthy LifestyleBALANCE1.07

Worldwide distribution

Worldwide audience distribution share by country for Melissa McCarthy
CountryShare
United States49.7%
United Kingdom6.2%
Canada5.8%

See Melissa McCarthy audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Melissa McCarthy have in United States?

Melissa McCarthy has an estimated audience of 5,368,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Melissa McCarthy fans?

66.1% of Melissa McCarthy fans are female, 33.9% are male, with an average age of 41.9 years.

Which brands do Melissa McCarthy fans like most?

Melissa McCarthy fans show strongest brand affinity for Kristen Wiig (32.63×), Pedro Pascal (14.95×), and Jason Bateman (20.49×) over the country average.

Where do Melissa McCarthy fans live in United States?

Melissa McCarthy fans in United States are most concentrated in California (reach 549,503), Texas (reach 439,107), and Florida (reach 320,678). These three regions account for the largest share of the active audience.

What other brands do Melissa McCarthy fans also like?

Beyond Melissa McCarthy itself, the audience over-indexes on Pedro Pascal (14.95×), Jason Bateman (20.49×), 10 Things I Hate About You (TV series) (27.82×), and Idiocracy (29.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melissa McCarthy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.