Rascasse Audience Intelligence

Tammy (film) Audience in United States

A data profile of the people who buy, follow and care about Tammy (film) in United States — modelled from more than twelve digital signal sources. Tammy (film) has an estimated audience of 784,380 people in United States.

#94among Comedy in United States#2314among Movie / TV Show / Series in United States#5168in Movies & TV

The average Tammy (film) fan in United States is 48.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jason Bateman, Melissa McCarthy, Octavia Spencer, with strongest over-indexing on Jason Bateman (75.88× the country average).

Demographically, the Tammy (film) audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tammy (film) fan in United States is more female, around 48.8 years old, with strong Spirituality tendencies and a notable affinity for Jason Bateman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tammy (film) profile in United States.

Audience size
784K
in United States
Gender
90.8%♀
9.2% male
Age
48.8
average years
Country rank
#27806
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tammy (film) viewers

90.8% are female, 9.2% are male, average age 48.8.

Fig. 02

Gender split

90.8%
Female
9.2%
Male
Demographic split for Tammy (film) audience in United States
MetricValue
Female90.8%
Male9.2%
Average age48.8
Estimated audience size784,380
Fig. 03

Age distribution

Ø 48.8
average years
Age distribution of the Tammy (film) audience in United States
Age bracketShare%
16-191%
20-298%
30-3919%
40-4933%
50+38%
Fig. 04

Worldwide distribution

43.8%

of the worldwide Tammy (film) audience comes from United States.

Worldwide audience distribution share by country for Tammy (film)
CountryShare
United States43.8%
Australia4.6%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tammy (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Tammy (film) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~30K1.87×
02New Mexico~6K1.58×
03West Virginia~6K1.58×
04Oklahoma~10K1.56×
05Louisiana~20K1.48×
06Mississippi~10K1.45×
07Kentucky~10K1.39×
08Arkansas~9K1.39×
09Alabama~20K1.37×
10South Carolina~20K1.29×
11Ohio~30K1.18×
12Indiana~20K1.17×
13Missouri~10K1.14×
14Iowa~7K1.14×
15South Dakota~2K1.14×
16Kansas~7K1.10×
17Nebraska~4K1.08×
18North Dakota~2K1.07×
19Illinois~30K1.00×
20Michigan~20K0.99×
21North Carolina~20K0.98×
22Montana~2K0.97×
23Texas~70K0.96×
24Georgia~20K0.96×
25Washington~20K0.96×
26Oregon~9K0.96×
27Minnesota~10K0.95×
28Idaho~4K0.95×
29Maine~3K0.95×
30Arizona~20K0.93×
31Hawaii~3K0.93×
32Wisconsin~10K0.90×
33Vermont~1K0.86×
34Pennsylvania~20K0.85×
35Alaska~1K0.85×
36New Hampshire~3K0.83×
37Delaware~2K0.81×
38Utah~6K0.79×
39Colorado~10K0.78×
40Virginia~10K0.75×
41Nevada~6K0.75×
42Rhode Island~2K0.73×
43Florida~40K0.70×
44California~60K0.69×
45Connecticut~5K0.66×
46Massachusetts~10K0.65×
47Maryland~9K0.65×
48Washington, District of Columbia~1K0.58×
49New York~30K0.56×
50New Jersey~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Tammy (film), United States
0.51×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tammy (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tammy (film) audience
#·InterestCategoryAffinity×
01Jason BatemanMovies & TV75.88×
02Octavia SpencerMovies & TV66.92×
03Kate McKinnonMovies & TV52.03×
04Jason SegelMovies & TV46.55×
05EuroTripMovies & TV43.45×
06Melissa McCarthyMovies & TV41.62×
07Kristen WiigMovies & TV38.79×
08Midnight in ParisMovies & TV38.63×
09Hot FuzzMovies & TV36.45×
1022 Jump StreetMovies & TV35.83×
11Moonrise KingdomMovies & TV33.87×
12Sausage PartyMovies & TV33.45×
13Austin Powers (film series)Movies & TV27.98×
14Love ActuallyMovies & TV26.79×
15Political satireLiterature20.00×
16Jason SudeikisMovies & TV17.61×
17Dumb and DumberMovies & TV15.62×
18Emma StoneMovies & TV9.78×
19Sex and the CityMovies & TV8.40×
20Anne HathawayMovies & TV7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tammy (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tammy (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
Convenience OrientationPREMIUM1.43×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tammy (film) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Luxury OrientationPREMIUM0.60×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tammy (film) have in United States?

Tammy (film) has an estimated audience of 784,380 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tammy (film) viewers?

90.8% of Tammy (film) fans are female, 9.2% are male, with an average age of 48.8 years.

03

Which brands do Tammy (film) fans like most?

Tammy (film) fans show strongest brand affinity for Jason Bateman (75.88×), Melissa McCarthy (41.62×), and Octavia Spencer (66.92×) over the country average.

04

Where do Tammy (film) fans live in United States?

Tammy (film) fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Tammy (film) fans also like?

Beyond Tammy (film) itself, the audience over-indexes on Melissa McCarthy (41.62×), Octavia Spencer (66.92×), Jason Segel (46.55×), and Kate McKinnon (52.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tammy (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tammy (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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