Rascasse Audience Intelligence

Octavia Spencer Audience in United States

A data profile of the people who buy, follow and care about Octavia Spencer in United States — modelled from more than twelve digital signal sources. Octavia Spencer has an estimated audience of 1,791,840 people in United States.

#987among Actor Actress or TV Star in United States#2946among Person in United States#2462in Movies & TV

The average Octavia Spencer fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Bateman, This Is 40, Melissa McCarthy, with strongest over-indexing on Jason Bateman (56.45× the country average).

Demographically, the Octavia Spencer audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Octavia Spencer fan in United States is more female, around 46.3 years old, with strong Creativity tendencies and a notable affinity for Jason Bateman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Octavia Spencer profile in United States.

Audience size
1.8M
in United States
Gender
82.3%♀
17.7% male
Age
46.3
average years
Country rank
#15516
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Octavia Spencer fans

82.3% are female, 17.7% are male, average age 46.3.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Octavia Spencer audience in United States
MetricValue
Female82.3%
Male17.7%
Average age46.3
Estimated audience size1,791,840
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Octavia Spencer audience in United States
Age bracketShare%
16-197%
20-2911%
30-3919%
40-4930%
50+34%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Octavia Spencer audience comes from United States.

Worldwide audience distribution share by country for Octavia Spencer
CountryShare
United States38.1%
United Kingdom5.6%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Octavia Spencer audience in United States is strongest.

Fig. 05

Top regions by affinity

Octavia Spencer fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K2.34×
02Mississippi~20K1.45×
03Louisiana~30K1.30×
04Georgia~70K1.28×
05South Carolina~30K1.21×
06North Carolina~60K1.15×
07Tennessee~40K1.15×
08Arkansas~20K1.15×
09Maryland~40K1.10×
10Kentucky~30K1.08×
11Missouri~30K1.07×
12Oklahoma~20K1.06×
13Delaware~5K1.06×
14Texas~200K1.05×
15Michigan~50K1.05×
16Indiana~40K1.04×
17Ohio~60K1.03×
18Virginia~50K1.03×
19Illinois~60K1.00×
20Kansas~10K0.99×
21New Mexico~9K0.98×
22West Virginia~8K0.97×
23Idaho~9K0.96×
24Rhode Island~6K0.95×
25Washington, District of Columbia~5K0.95×
26Pennsylvania~60K0.94×
27Alaska~4K0.94×
28Florida~100K0.93×
29California~200K0.92×
30Arizona~40K0.92×
31Oregon~20K0.92×
32Utah~20K0.92×
33Maine~6K0.91×
34New York~90K0.90×
35Washington~30K0.90×
36Wisconsin~30K0.90×
37Connecticut~20K0.90×
38New Jersey~40K0.89×
39Iowa~10K0.89×
40Nebraska~8K0.89×
41Minnesota~20K0.88×
42Nevada~20K0.88×
43Massachusetts~30K0.86×
44New Hampshire~6K0.85×
45Colorado~20K0.84×
46Montana~4K0.84×
47South Dakota~4K0.84×
48Vermont~3K0.83×
49North Dakota~3K0.82×
50Hawaii~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Octavia Spencer, United States
0.76×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Octavia Spencer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Octavia Spencer audience
#·InterestCategoryAffinity×
01This Is 40Movies & TV70.04×
02Tammy (film)Movies & TV66.92×
03Horrible Bosses 2Movies & TV61.68×
04Jason BatemanMovies & TV56.45×
05Horrible BossesMovies & TV48.79×
06Bridesmaids (2011 film)Movies & TV40.01×
07Sara RamirezMovies & TV37.73×
08Kate McKinnonMovies & TV30.70×
09Melissa McCarthyMovies & TV30.28×
10Danai GuriraMovies & TV29.49×
11Christina HendricksMovies & TV28.92×
12Set It OffMusic & Radio28.49×
13American Gods (TV series)Movies & TV25.92×
14Zoë KravitzMovies & TV25.61×
15Kristen WiigMovies & TV24.78×
16Rosario DawsonMovies & TV19.50×
17Alan TudykMovies & TV18.75×
18Kirstie AlleyMovies & TV17.92×
19Rachel WeiszMovies & TV14.38×
20Tessa ThompsonMovies & TV14.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Octavia Spencer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Octavia Spencer audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.38×
SpiritualityBALANCE1.33×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Octavia Spencer audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Luxury OrientationPREMIUM0.93×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Octavia Spencer have in United States?

Octavia Spencer has an estimated audience of 1,791,840 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Octavia Spencer fans?

82.3% of Octavia Spencer fans are female, 17.7% are male, with an average age of 46.3 years.

03

Which brands do Octavia Spencer fans like most?

Octavia Spencer fans show strongest brand affinity for Jason Bateman (56.45×), This Is 40 (70.04×), and Melissa McCarthy (30.28×) over the country average.

04

Where do Octavia Spencer fans live in United States?

Octavia Spencer fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Octavia Spencer fans also like?

Beyond Octavia Spencer itself, the audience over-indexes on This Is 40 (70.04×), Melissa McCarthy (30.28×), Bridesmaids (2011 film) (40.01×), and Tammy (film) (66.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Octavia Spencer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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