Octavia Spencer Audience in United States

Octavia Spencer logo

Octavia Spencer has an estimated audience of 1,870,513 people in United States. 82.3% are female, 17.7% are male, average age 46.3. Top regions: California, Texas, Florida. Top brand affinities: Jason Bateman, This Is 40, Melissa McCarthy, Bridesmaids (2011 film), Tammy (film).

The average Octavia Spencer fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Bateman, This Is 40, Melissa McCarthy, with strongest over-indexing on Jason Bateman (56.45× the country average). Demographically, the Octavia Spencer audience skews more female with an average age of 46.3, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Octavia Spencer fans

Demographic split for Octavia Spencer audience in United States
MetricValue
Female82.3%
Male17.7%
Average age46.3
Estimated audience size1,870,513

Audience persona

The typical Octavia Spencer fan in United States is more female, around 46.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jason Bateman.

Top regions in United States

Top regions ranked by reach for Octavia Spencer in United States
RegionReachAffinity
California196,4330.95×
Texas179,7101.12×
Florida123,2180.97×
New York98,7520.94×
Georgia77,0081.34×
North Carolina68,5581.22×
Illinois65,8201.06×
Ohio61,2031.06×
Pennsylvania60,3450.96×
Michigan55,1861.13×
Virginia49,7031.09×
Alabama47,6031.82×
Tennessee44,3271.18×
New Jersey43,5230.91×
Arizona36,6170.96×
Indiana36,5111.07×
Washington35,5100.95×
Maryland35,4261.1×
South Carolina33,9871.21×
Louisiana33,4891.39×
Massachusetts33,0490.9×
Missouri32,7561.09×
Colorado25,4690.86×
Wisconsin25,3050.9×
Kentucky25,0341.07×
Minnesota24,1160.9×
Mississippi22,1911.44×
Oklahoma22,0521.06×
Oregon20,3240.95×
Arkansas17,4061.13×
Connecticut17,2510.92×
Nevada16,2490.9×
Utah15,2240.91×
Kansas14,7701×
Iowa13,8610.9×
Idaho9,0100.96×
New Mexico8,9990.96×
Nebraska8,1440.87×
West Virginia8,0570.92×
New Hampshire6,0450.82×
Hawaii6,0260.75×
Maine6,0170.9×
Rhode Island5,7890.97×
Washington, District of Columbia5,5400.99×
Delaware5,2391.02×
Montana4,1440.8×
South Dakota3,2490.75×
Alaska2,9200.73×
North Dakota2,7150.71×
Vermont2,4210.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Octavia Spencer audience
BrandAffinityCategory
Jason Bateman56.45×Movies & TV
This Is 4070.04×Movies & TV
Melissa McCarthy30.28×Movies & TV
Bridesmaids (2011 film)40.01×Movies & TV
Tammy (film)66.92×Movies & TV
Horrible Bosses48.79×Movies & TV
Christina Hendricks28.92×Movies & TV
Horrible Bosses 261.68×Movies & TV
Kristen Wiig24.78×Movies & TV
Zoë Kravitz25.61×Movies & TV
Kate McKinnon30.7×Movies & TV
Sara Ramirez37.73×Movies & TV
American Gods (TV series)25.92×Movies & TV
Alan Tudyk18.75×Movies & TV
Set It Off28.49×Music & Radio
Rosario Dawson19.5×Movies & TV
Danai Gurira29.49×Movies & TV
Kirstie Alley17.92×Movies & TV
Tessa Thompson14.21×Movies & TV
Rachel Weisz14.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Octavia Spencer audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
SpiritualityBALANCE1.36
IndulgenceJOY1.31
Early Adopter MentalityPOWER1.27
TraditionCONSERVATISM1.22
ExtroversionTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Octavia Spencer
CountryShare
United States39.7%
Brazil5.4%
United Kingdom5.2%

See Octavia Spencer audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Octavia Spencer have in United States?

Octavia Spencer has an estimated audience of 1,870,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Octavia Spencer fans?

82.3% of Octavia Spencer fans are female, 17.7% are male, with an average age of 46.3 years.

Which brands do Octavia Spencer fans like most?

Octavia Spencer fans show strongest brand affinity for Jason Bateman (56.45×), This Is 40 (70.04×), and Melissa McCarthy (30.28×) over the country average.

Where do Octavia Spencer fans live in United States?

Octavia Spencer fans in United States are most concentrated in California (reach 196,433), Texas (reach 179,710), and Florida (reach 123,218). These three regions account for the largest share of the active audience.

What other brands do Octavia Spencer fans also like?

Beyond Octavia Spencer itself, the audience over-indexes on This Is 40 (70.04×), Melissa McCarthy (30.28×), Bridesmaids (2011 film) (40.01×), and Tammy (film) (66.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Octavia Spencer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.