Rascasse Audience Intelligence

Danai Gurira Audience in United States

A data profile of the people who buy, follow and care about Danai Gurira in United States — modelled from more than twelve digital signal sources. Danai Gurira has an estimated audience of 950,416 people in United States.

#1746among Actor Actress or TV Star in United States#5508among Person in United States#4476in Movies & TV

The average Danai Gurira fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jon Bernthal, Michael Cudlitz, Lauren Cohan, with strongest over-indexing on Jon Bernthal (183.18× the country average).

Demographically, the Danai Gurira audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Danai Gurira fan in United States is balanced, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Jon Bernthal.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Danai Gurira profile in United States.

Audience size
950K
in United States
Gender
49.9%♀
50.1% male
Age
37.5
average years
Country rank
#24485
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Danai Gurira fans

49.9% are female, 50.1% are male, average age 37.5.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Danai Gurira audience in United States
MetricValue
Female49.9%
Male50.1%
Average age37.5
Estimated audience size950,416
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Danai Gurira audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Danai Gurira audience comes from United States.

Worldwide audience distribution share by country for Danai Gurira
CountryShare
United States35.2%
Brazil7.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Danai Gurira audience in United States is strongest.

Fig. 05

Top regions by affinity

Danai Gurira fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K1.68×
02Georgia~40K1.35×
03Mississippi~10K1.29×
04Alabama~20K1.23×
05Louisiana~20K1.23×
06Arkansas~10K1.23×
07Maryland~20K1.20×
08South Carolina~20K1.20×
09Kentucky~10K1.16×
10North Carolina~30K1.14×
11Oklahoma~10K1.13×
12Texas~90K1.11×
13West Virginia~5K1.11×
14Delaware~3K1.10×
15Tennessee~20K1.09×
16Iowa~9K1.09×
17Indiana~20K1.08×
18Ohio~30K1.06×
19Missouri~20K1.04×
20Virginia~20K1.02×
21Arizona~20K1.02×
22Nevada~10K1.02×
23New Mexico~5K1.02×
24Michigan~30K0.99×
25Florida~60K0.98×
26Pennsylvania~30K0.98×
27Alaska~2K0.98×
28Kansas~7K0.96×
29Illinois~30K0.93×
30Idaho~5K0.93×
31California~100K0.92×
32Oregon~10K0.90×
33Connecticut~9K0.90×
34Utah~8K0.90×
35Nebraska~4K0.90×
36Maine~3K0.90×
37New Jersey~20K0.89×
38Washington~20K0.89×
39North Dakota~2K0.88×
40Minnesota~10K0.86×
41Rhode Island~3K0.86×
42Washington, District of Columbia~2K0.84×
43South Dakota~2K0.84×
44Wisconsin~10K0.83×
45New Hampshire~3K0.82×
46Colorado~10K0.81×
47Hawaii~3K0.81×
48Montana~2K0.81×
49Vermont~1K0.80×
50Massachusetts~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Danai Gurira, United States
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Danai Gurira audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Danai Gurira audience
#·InterestCategoryAffinity×
01KeinemusikMusic & Radio414.10×
02Michael CudlitzMovies & TV260.65×
03Samantha MortonMovies & TV258.02×
04Josh McDermittMusic & Radio254.14×
05Sarah Wayne CalliesMovies & TV252.80×
06Christian SerratosMovies & TV208.82×
07Samira WileyFashion & Accessoires187.91×
08Jon BernthalMovies & TV183.18×
09Chandler RiggsMovies & TV177.33×
10Lauren CohanMovies & TV166.19×
11Robert KirkmanLiterature132.42×
12Zoë KravitzMovies & TV110.92×
13Andrew LincolnMovies & TV109.78×
14Norman ReedusMovies & TV87.91×
15Set It OffMusic & Radio80.32×
16Jeffrey Dean MorganMovies & TV53.53×
17Lupita NyongoMovies & TV37.64×
18RokuBusiness & Career28.21×
19Tessa ThompsonMovies & TV26.21×
20Teyana TaylorMovies & TV16.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Danai Gurira audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Danai Gurira audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.38×
ExtroversionTHRILL1.37×
Family OrientationCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Danai Gurira audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.85×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Danai Gurira have in United States?

Danai Gurira has an estimated audience of 950,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Danai Gurira fans?

49.9% of Danai Gurira fans are female, 50.1% are male, with an average age of 37.5 years.

03

Which brands do Danai Gurira fans like most?

Danai Gurira fans show strongest brand affinity for Jon Bernthal (183.18×), Michael Cudlitz (260.65×), and Lauren Cohan (166.19×) over the country average.

04

Where do Danai Gurira fans live in United States?

Danai Gurira fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Danai Gurira fans also like?

Beyond Danai Gurira itself, the audience over-indexes on Michael Cudlitz (260.65×), Lauren Cohan (166.19×), Sarah Wayne Callies (252.8×), and Christian Serratos (208.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Danai Gurira audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Danai Gurira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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