Danai Gurira Audience in United States

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Danai Gurira has an estimated audience of 973,547 people in United States. 49.9% are female, 50.1% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Jon Bernthal, Sarah Wayne Callies, Lauren Cohan, Michael Cudlitz, Christian Serratos.

The average Danai Gurira fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jon Bernthal, Sarah Wayne Callies, Lauren Cohan, with strongest over-indexing on Jon Bernthal (183.18× the country average). Demographically, the Danai Gurira audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Danai Gurira fans

Demographic split for Danai Gurira audience in United States
MetricValue
Female49.9%
Male50.1%
Average age37.5
Estimated audience size973,547

Audience persona

The typical Danai Gurira fan in United States is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Jon Bernthal.

Top regions in United States

Top regions ranked by reach for Danai Gurira in United States
RegionReachAffinity
California101,5490.95×
Texas97,2941.16×
New York88,6641.63×
Florida67,1631.02×
Georgia41,5471.39×
North Carolina34,0961.16×
Pennsylvania32,8461×
Ohio32,3141.08×
Illinois31,7830.98×
Michigan25,1710.99×
Virginia24,3831.03×
New Jersey21,8070.88×
Tennessee21,5001.1×
Arizona21,2391.07×
Maryland19,5411.17×
Indiana19,3201.09×
Washington18,0240.92×
South Carolina17,8051.22×
Alabama17,1131.26×
Missouri17,0881.09×
Massachusetts15,0270.78×
Louisiana14,8231.18×
Kentucky14,2101.16×
Colorado12,5270.82×
Minnesota12,2750.88×
Oklahoma12,1711.13×
Wisconsin12,1660.83×
Arkansas10,2071.27×
Oregon9,9940.9×
Mississippi9,8991.23×
Nevada9,4571×
Iowa8,5971.07×
Connecticut8,5000.87×
Utah7,8230.9×
Kansas7,3810.96×
New Mexico5,0181.03×
West Virginia4,9611.09×
Idaho4,6400.95×
Nebraska4,3560.89×
Hawaii3,3980.81×
Maine3,1220.9×
New Hampshire3,0590.8×
Delaware2,9111.08×
Rhode Island2,5210.81×
Washington, District of Columbia2,3990.82×
Montana2,0510.76×
Alaska1,8530.89×
South Dakota1,7220.77×
North Dakota1,5250.76×
Vermont1,1770.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danai Gurira audience
BrandAffinityCategory
Jon Bernthal183.18×Movies & TV
Sarah Wayne Callies252.8×Movies & TV
Lauren Cohan166.19×Movies & TV
Michael Cudlitz260.65×Movies & TV
Christian Serratos208.82×Movies & TV
Zoë Kravitz110.92×Movies & TV
Keinemusik414.1×Music & Radio
Samantha Morton258.02×Movies & TV
Chandler Riggs177.33×Movies & TV
Josh McDermitt254.14×Music & Radio
Norman Reedus87.91×Movies & TV
Samira Wiley187.91×Fashion & Accessoires
Andrew Lincoln109.78×Movies & TV
Jeffrey Dean Morgan53.53×Movies & TV
Set It Off80.32×Music & Radio
Robert Kirkman132.42×Literature
Roku28.21×Business & Career
Teyana Taylor16.57×Movies & TV
Tessa Thompson26.21×Movies & TV
Lupita Nyongo37.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danai Gurira audience
TraitClusterScore
TraditionCONSERVATISM1.38
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.35
Social Media UsageJOY1.27
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Danai Gurira
CountryShare
United States35.8%
Brazil7.7%
United Kingdom5.1%

See Danai Gurira audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Danai Gurira have in United States?

Danai Gurira has an estimated audience of 973,547 people in United States, concentrated in California and Texas.

What is the gender split and age of Danai Gurira fans?

49.9% of Danai Gurira fans are female, 50.1% are male, with an average age of 37.5 years.

Which brands do Danai Gurira fans like most?

Danai Gurira fans show strongest brand affinity for Jon Bernthal (183.18×), Sarah Wayne Callies (252.8×), and Lauren Cohan (166.19×) over the country average.

Where do Danai Gurira fans live in United States?

Danai Gurira fans in United States are most concentrated in California (reach 101,549), Texas (reach 97,294), and New York (reach 88,664). These three regions account for the largest share of the active audience.

What other brands do Danai Gurira fans also like?

Beyond Danai Gurira itself, the audience over-indexes on Sarah Wayne Callies (252.8×), Lauren Cohan (166.19×), Michael Cudlitz (260.65×), and Christian Serratos (208.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danai Gurira. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.