Rascasse Audience Intelligence

Lupita Nyongo Audience in United States

A data profile of the people who buy, follow and care about Lupita Nyongo in United States — modelled from more than twelve digital signal sources. Lupita Nyongo has an estimated audience of 2,246,281 people in United States.

#784among Actor Actress or TV Star in United States#2272among Person in United States#1942in Movies & TV

The average Lupita Nyongo fan in United States is 33.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, Illinois.

Top brand affinities include Emma Stone, Nicole Scherzinger, Sienna Miller, with strongest over-indexing on Emma Stone (39.76× the country average).

Demographically, the Lupita Nyongo audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

The typical Lupita Nyongo fan in United States is more female, around 33.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Emma Stone.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lupita Nyongo profile in United States.

Audience size
2.2M
in United States
Gender
61.6%♀
38.4% male
Age
33.3
average years
Country rank
#12966
Person in United States
Fig. 01

Search interest · 12-month trend

+82%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lupita Nyongo fans

61.6% are female, 38.4% are male, average age 33.3.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Lupita Nyongo audience in United States
MetricValue
Female61.6%
Male38.4%
Average age33.3
Estimated audience size2,246,281
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Lupita Nyongo audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Lupita Nyongo audience comes from United States.

Worldwide audience distribution share by country for Lupita Nyongo
CountryShare
United States33.8%
Brazil5.1%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lupita Nyongo audience in United States is strongest.

Fig. 05

Top regions by affinity

Lupita Nyongo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.34×
02Maryland~40K1.32×
03New York~100K1.31×
04Utah~20K1.21×
05Virginia~50K1.20×
06Massachusetts~40K1.18×
07North Carolina~70K1.15×
08New Jersey~50K1.14×
09Connecticut~20K1.11×
10Illinois~70K1.08×
11Oregon~20K1.08×
12Delaware~6K1.08×
13Florida~100K1.07×
14Colorado~30K1.07×
15Rhode Island~6K1.06×
16Nevada~20K1.04×
17Louisiana~20K1.03×
18Pennsylvania~60K1.02×
19Idaho~10K1.01×
20Oklahoma~20K1.00×
21Missouri~30K0.99×
22Minnesota~30K0.99×
23South Carolina~30K0.97×
24Alabama~30K0.97×
25Michigan~50K0.96×
26Arkansas~10K0.96×
27Kansas~10K0.96×
28New Mexico~9K0.96×
29Ohio~50K0.95×
30New Hampshire~7K0.94×
31Maine~6K0.92×
32Kentucky~20K0.91×
33Vermont~3K0.91×
34Mississippi~10K0.89×
35Hawaii~7K0.89×
36Montana~5K0.87×
37Wisconsin~20K0.86×
38Wyoming~2K0.85×
39Nebraska~8K0.84×
40North Dakota~3K0.82×
41Iowa~10K0.79×
42South Dakota~3K0.79×
43West Virginia~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Lupita Nyongo, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lupita Nyongo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lupita Nyongo audience
#·InterestCategoryAffinity×
01Nicole ScherzingerMusic & Radio61.52×
02Ford EverestCars & Mobility59.76×
03Sienna MillerMovies & TV49.53×
04Emma StoneMovies & TV39.76×
05Danai GuriraMovies & TV37.64×
06Nia LongMovies & TV32.68×
07Daisy RidleyMovies & TV27.88×
08Nina DobrevMovies & TV23.42×
09Mark RuffaloMovies & TV20.18×
10Jon BernthalMovies & TV20.00×
11Leighton MeesterMovies & TV20.00×
12Josh DuhamelFashion & Accessoires20.00×
13Michelle MonaghanMovies & TV20.00×
14Michael FassbenderMovies & TV20.00×
15Kelly OsbourneMusic & Radio15.20×
16AccuWeatherHome & Garden13.76×
17Sunless tanningBeauty & Wellness12.20×
18Bruce WillisMovies & TV10.73×
19Michael B. JordanMovies & TV10.37×
20Teyana TaylorMovies & TV10.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lupita Nyongo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lupita Nyongo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Urban LifestyleOPEN1.61×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lupita Nyongo audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Pet OwnershipJOY0.74×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lupita Nyongo have in United States?

Lupita Nyongo has an estimated audience of 2,246,281 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of Lupita Nyongo fans?

61.6% of Lupita Nyongo fans are female, 38.4% are male, with an average age of 33.3 years.

03

Which brands do Lupita Nyongo fans like most?

Lupita Nyongo fans show strongest brand affinity for Emma Stone (39.76×), Nicole Scherzinger (61.52×), and Sienna Miller (49.53×) over the country average.

04

Where do Lupita Nyongo fans live in United States?

Lupita Nyongo fans in United States are most concentrated in New York (reach ~100K), Florida (reach ~100K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lupita Nyongo fans also like?

Beyond Lupita Nyongo itself, the audience over-indexes on Nicole Scherzinger (61.52×), Sienna Miller (49.53×), AccuWeather (13.76×), and Nia Long (32.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Lupita Nyongo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lupita Nyongo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →