Lupita Nyongo Audience in United States
Lupita Nyongo has an estimated audience of 1,876,622 people in United States. 61.6% are female, 38.4% are male, average age 33.3. Top brand affinities: Hocus Pocus, Whataburger, Google Photos, Kodansha, Litter box.
Top brand affinities include Hocus Pocus, Whataburger, Google Photos, with strongest over-indexing on Hocus Pocus (9.96× the country average). Demographically, the Lupita Nyongo audience skews more female with an average age of 33.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Lupita Nyongo fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 33.3 |
| Estimated audience size | 1,876,622 |
Audience persona
The typical Lupita Nyongo fan in United States is more female, around 33.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hocus Pocus.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hocus Pocus | 9.96× | Movies & TV |
| Whataburger | 2.43× | Food & Beverages |
| Google Photos | 2.72× | Technology & Electronics |
| Kodansha | 25.67× | Literature |
| Litter box | 2.13× | Pets & Animals |
| Ettore Sottsass | 48.33× | Arts & Culture |
| Natural rubber | 1.95× | Cars & Mobility |
| Henry Hugglemonster | 16.98× | Movies & TV |
| Bank account | 2.2× | Business & Career |
| Mortgage insurance | 3.9× | Business & Career |
| Home equity | 1.71× | Home & Garden |
| Clinical governance | 37.52× | Health |
| JDSU | 2.52× | Business & Career |
| Horeca | 12.39× | Travel & Leisure |
| Eurail | 13.68× | Cars & Mobility |
| Tezz | 4.4× | Movies & TV |
| Gloria | 4.99× | Music & Radio |
| Home staging | 3.08× | Home & Garden |
| UK garage | 3.14× | Music & Radio |
| Stelvio Pass | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Urban Lifestyle | OPEN | 1.5 |
| Early Adopter Mentality | POWER | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.43 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 5.0% |
| United Kingdom | 4.0% |
See Lupita Nyongo audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Lupita Nyongo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.