Ford Everest Audience in United States

Ford Everest logo

Ford Everest has an estimated audience of 530,346 people in United States. 23.8% are female, 76.2% are male, average age 39.5. Top regions: Texas, Florida, California. Top brand affinities: Degrassi: Next Generation, Eli Lilly, Martin Freeman, Simone Biles, Lupita Nyongo.

The average Ford Everest fan in United States is 39.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Degrassi: Next Generation, Eli Lilly, Martin Freeman, with strongest over-indexing on Degrassi: Next Generation (126.72× the country average). Demographically, the Ford Everest audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Everest fans

Demographic split for Ford Everest audience in United States
MetricValue
Female23.8%
Male76.2%
Average age39.5
Estimated audience size530,346

Audience persona

The typical Ford Everest fan in United States is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Degrassi: Next Generation.

Top regions in United States

Top regions ranked by reach for Ford Everest in United States
RegionReachAffinity
Texas47,5701.04×
Florida30,2210.84×
California30,0170.51×
Michigan19,7241.42×
Pennsylvania17,4160.98×
Ohio16,9831.04×
New York16,4440.55×
Georgia16,1550.99×
North Carolina16,1231.01×
Illinois15,9950.91×
Alabama13,4321.81×
Tennessee13,2461.25×
Indiana11,3791.17×
Missouri11,0891.3×
Virginia10,6690.83×
Arizona10,5680.98×
Kentucky9,2381.39×
Washington8,5520.8×
New Jersey8,3440.62×
Colorado8,1380.97×
South Carolina8,0901.01×
Louisiana7,8321.15×
Oklahoma7,6731.3×
Wisconsin7,6320.96×
Minnesota6,4340.85×
Arkansas6,2711.44×
Massachusetts6,1440.59×
Maryland5,7080.63×
Iowa5,6571.29×
Utah5,5391.17×
Kansas5,1891.24×
Mississippi4,9941.14×
Oregon4,4670.73×
West Virginia3,8551.56×
Connecticut3,4590.65×
Nevada3,4200.67×
Nebraska3,1771.19×
Idaho3,0551.15×
New Mexico2,6601×
New Hampshire1,8290.88×
Maine1,7200.91×
Montana1,6881.15×
North Dakota1,5001.38×
South Dakota1,4531.19×
Alaska1,3401.18×
Hawaii1,2460.55×
Delaware9880.68×
Rhode Island9260.55×
Wyoming9211.17×
Washington, District of Columbia7530.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Everest audience
BrandAffinityCategory
Degrassi: Next Generation126.72×Movies & TV
Eli Lilly85.51×Health
Martin Freeman92.73×Movies & TV
Simone Biles41.22×Sports
Lupita Nyongo59.76×Movies & TV
Cigna34.07×Business & Career
Ryan Coogler32.05×Music & Radio
Becton Dickinson58.36×Business & Career
Novo Nordisk44.92×Health
Ford Ranger32.35×Cars & Mobility
Michael B. Jordan11.98×Movies & TV
Dance Teacher56.78×Business & Career
Megan Rapinoe43.67×Sports
Tap dance19.94×Sports
Nissan Navara39.21×Cars & Mobility
Jake Paul11.71×Internet & Social Media
Clarissa Explains It All65.75×Movies & TV
Autotrader7.57×Cars & Mobility
Orbital (band)27.76×Music & Radio
Danai Gurira31.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Everest audience
TraitClusterScore
Risk AppetiteTHRILL3.45
Family OrientationCONSERVATISM2.23
PatriotismCONSERVATISM2.18
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Ford Everest
CountryShare
United States18.3%
Australia12.4%
Thailand6.0%

See Ford Everest audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Everest have in United States?

Ford Everest has an estimated audience of 530,346 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Ford Everest fans?

23.8% of Ford Everest fans are female, 76.2% are male, with an average age of 39.5 years.

Which brands do Ford Everest fans like most?

Ford Everest fans show strongest brand affinity for Degrassi: Next Generation (126.72×), Eli Lilly (85.51×), and Martin Freeman (92.73×) over the country average.

Where do Ford Everest fans live in United States?

Ford Everest fans in United States are most concentrated in Texas (reach 47,570), Florida (reach 30,221), and California (reach 30,017). These three regions account for the largest share of the active audience.

What other brands do Ford Everest fans also like?

Beyond Ford Everest itself, the audience over-indexes on Eli Lilly (85.51×), Martin Freeman (92.73×), Simone Biles (41.22×), and Lupita Nyongo (59.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.