Rascasse Audience Intelligence

Ford Everest Audience in United States

A data profile of the people who buy, follow and care about Ford Everest in United States — modelled from more than twelve digital signal sources. Ford Everest has an estimated audience of 441,653 people in United States.

#288among Car type in United States#329among Car Model in United States#1097in Cars & Mobility

The average Ford Everest fan in United States is 39.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Degrassi: Next Generation, Eli Lilly, Martin Freeman, with strongest over-indexing on Degrassi: Next Generation (126.72× the country average).

Demographically, the Ford Everest audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Everest fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Degrassi: Next Generation.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Everest profile in United States.

Audience size
442K
in United States
Gender
23.8%♀
76.2% male
Age
39.5
average years
Country rank
#39340
Car Model in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Everest fans

23.8% are female, 76.2% are male, average age 39.5.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Ford Everest audience in United States
MetricValue
Female23.8%
Male76.2%
Average age39.5
Estimated audience size441,653
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Ford Everest audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Ford Everest audience comes from United States.

Worldwide audience distribution share by country for Ford Everest
CountryShare
United States15.6%
Australia12.4%
Thailand6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Everest audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Everest fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~4K1.65×
02Alabama~10K1.63×
03Arkansas~7K1.50×
04Michigan~20K1.49×
05North Dakota~2K1.47×
06Kentucky~9K1.37×
07Oklahoma~8K1.34×
08Iowa~6K1.34×
09Missouri~10K1.28×
10South Dakota~2K1.27×
11Louisiana~9K1.25×
12Mississippi~5K1.25×
13Kansas~5K1.25×
14Tennessee~10K1.23×
15Nebraska~3K1.22×
16Wyoming<1K1.22×
17Indiana~10K1.15×
18Idaho~3K1.15×
19Alaska~1K1.14×
20Montana~2K1.12×
21Utah~5K1.07×
22Ohio~20K1.02×
23South Carolina~8K1.02×
24Wisconsin~8K1.00×
25Texas~40K0.98×
26New Mexico~3K0.98×
27Georgia~20K0.96×
28North Carolina~20K0.96×
29Maine~2K0.94×
30Pennsylvania~20K0.93×
31Colorado~8K0.91×
32Minnesota~7K0.91×
33New Hampshire~2K0.88×
34Arizona~9K0.87×
35Illinois~10K0.84×
36Virginia~10K0.80×
37Florida~30K0.79×
38Delaware~1K0.77×
39Washington~8K0.75×
40Oregon~4K0.70×
41Nevada~3K0.67×
42Connecticut~3K0.66×
43Rhode Island~1K0.66×
44Maryland~6K0.63×
45Hawaii~1K0.63×
46New Jersey~8K0.59×
47Massachusetts~6K0.58×
48Washington, District of Columbia<1K0.57×
49New York~20K0.52×
50California~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Ford Everest, United States
0.47×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Everest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Everest audience
#·InterestCategoryAffinity×
01Degrassi: Next GenerationMovies & TV126.72×
02Martin FreemanMovies & TV92.73×
03Eli LillyHealth85.51×
04Clarissa Explains It AllMovies & TV65.75×
05Lupita NyongoMovies & TV59.76×
06Becton DickinsonBusiness & Career58.36×
07Dance TeacherBusiness & Career56.78×
08Novo NordiskHealth44.92×
09Frauen-BundesligaSports44.48×
10Megan RapinoeSports43.67×
11Simone BilesSports41.22×
12Nissan NavaraCars & Mobility39.21×
13CignaBusiness & Career34.07×
14Ford RangerCars & Mobility32.35×
15Ryan CooglerMusic & Radio32.05×
16Orbital (band)Music & Radio27.76×
17Tap danceSports19.94×
18Michael B. JordanMovies & TV11.98×
19Jake PaulInternet & Social Media11.71×
20AutotraderCars & Mobility7.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Everest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Everest audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.98×
MindfulnessBALANCE1.90×
SustainabilityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Everest audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.58×
Convenience OrientationPREMIUM0.63×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Everest have in United States?

Ford Everest has an estimated audience of 441,653 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Ford Everest fans?

23.8% of Ford Everest fans are female, 76.2% are male, with an average age of 39.5 years.

03

Which brands do Ford Everest fans like most?

Ford Everest fans show strongest brand affinity for Degrassi: Next Generation (126.72×), Eli Lilly (85.51×), and Martin Freeman (92.73×) over the country average.

04

Where do Ford Everest fans live in United States?

Ford Everest fans in United States are most concentrated in Texas (reach ~40K), Florida (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Everest fans also like?

Beyond Ford Everest itself, the audience over-indexes on Eli Lilly (85.51×), Martin Freeman (92.73×), Lupita Nyongo (59.76×), and Simone Biles (41.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Everest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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