Becton Dickinson Audience in United States
Becton Dickinson has an estimated audience of 784,218 people in United States. 48.0% are female, 52.0% are male, average age 45.9. Top regions: California, Texas, New York.
The average Becton Dickinson fan in United States is 45.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Business & Career · Type: Brand · Subtype: Consulting
Demographics of Becton Dickinson fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 45.9 |
| Estimated audience size | 784,218 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 123,293 | 1.43× |
| Texas | 63,334 | 0.94× |
| New York | 55,090 | 1.26× |
| Florida | 43,211 | 0.81× |
| New Jersey | 40,765 | 2.04× |
| North Carolina | 32,348 | 1.37× |
| Georgia | 32,086 | 1.33× |
| Illinois | 30,606 | 1.17× |
| Pennsylvania | 26,667 | 1.01× |
| Maryland | 24,420 | 1.81× |
| Massachusetts | 23,809 | 1.54× |
| Ohio | 21,358 | 0.88× |
| Virginia | 18,735 | 0.98× |
| Michigan | 17,688 | 0.86× |
| Arizona | 16,944 | 1.06× |
| South Carolina | 16,907 | 1.43× |
| Indiana | 13,663 | 0.95× |
| Washington | 13,577 | 0.86× |
| Utah | 12,104 | 1.72× |
| Tennessee | 11,840 | 0.75× |
| Colorado | 11,014 | 0.89× |
| Nebraska | 10,764 | 2.74× |
| Missouri | 10,361 | 0.82× |
| Connecticut | 10,342 | 1.31× |
| Wisconsin | 9,383 | 0.8× |
| Minnesota | 9,050 | 0.81× |
| Alabama | 8,012 | 0.73× |
| Iowa | 7,431 | 1.15× |
| Oregon | 7,339 | 0.82× |
| Kentucky | 7,137 | 0.73× |
| Louisiana | 6,902 | 0.68× |
| Oklahoma | 5,982 | 0.69× |
| Nevada | 5,622 | 0.74× |
| Kansas | 5,231 | 0.85× |
| Arkansas | 4,277 | 0.66× |
| Mississippi | 4,129 | 0.64× |
| Washington, District of Columbia | 3,955 | 1.68× |
| Rhode Island | 3,630 | 1.45× |
| New Mexico | 2,837 | 0.72× |
| New Hampshire | 2,661 | 0.86× |
| Maine | 2,401 | 0.86× |
| West Virginia | 2,328 | 0.64× |
| Idaho | 2,218 | 0.56× |
| Hawaii | 1,961 | 0.58× |
| Delaware | 1,614 | 0.75× |
| Montana | 1,231 | 0.57× |
| North Dakota | 1,192 | 0.74× |
| South Dakota | 1,179 | 0.65× |
| Vermont | 943 | 0.69× |
| Alaska | 816 | 0.49× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| China | 10.9% |
| Netherlands | 7.6% |
See Becton Dickinson audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Becton Dickinson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.