Rascasse Audience Intelligence

Vistaprint Target Market in United States

A data profile of the people who buy, follow and care about Vistaprint in United States — modelled from more than twelve digital signal sources. Vistaprint has an estimated audience of 5,896,928 people in United States.

#3among Consulting in United States#596among Brand in United States#540in Business & Career

The average Vistaprint fan in United States is 42.4 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Cognitive, Google Flights, The UPS Store, with strongest over-indexing on Cognitive (37.42× the country average).

Demographically, the Vistaprint audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Individualism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vistaprint fan in United States is balanced, around 42.4 years old, with strong Individualism tendencies and a notable affinity for Cognitive.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vistaprint profile in United States.

Audience size
5.9M
in United States
Gender
52.5%♀
47.5% male
Age
42.4
average years
Country rank
#5788
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vistaprint

52.5% are female, 47.5% are male, average age 42.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Vistaprint audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.4
Estimated audience size5,896,928
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Vistaprint audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Vistaprint audience comes from United States.

Worldwide audience distribution share by country for Vistaprint
CountryShare
United States33.3%
France18.8%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vistaprint audience in United States is strongest.

Fig. 05

Top regions by affinity

Vistaprint customers by region in United States
#RegionReachAffinity×
01Maine~30K1.39×
02New Hampshire~30K1.30×
03South Carolina~100K1.27×
04Florida~500K1.24×
05Montana~20K1.23×
06Vermont~10K1.20×
07Tennessee~100K1.19×
08Georgia~200K1.17×
09North Carolina~200K1.17×
10Louisiana~90K1.16×
11Mississippi~60K1.16×
12Idaho~30K1.16×
13Alabama~90K1.10×
14Alaska~10K1.08×
15Colorado~100K1.06×
16Maryland~100K1.05×
17Connecticut~60K1.05×
18Michigan~200K1.04×
19Massachusetts~100K1.04×
20Oklahoma~70K1.03×
21Nebraska~30K1.02×
22Arkansas~50K1.00×
23Indiana~100K0.99×
24Wisconsin~90K0.99×
25Rhode Island~20K0.99×
26Delaware~20K0.99×
27Virginia~100K0.98×
28Missouri~90K0.98×
29Ohio~200K0.95×
30Kentucky~70K0.95×
31Oregon~60K0.94×
32Pennsylvania~200K0.93×
33New Jersey~100K0.93×
34South Dakota~10K0.93×
35Iowa~40K0.91×
36Kansas~40K0.91×
37North Dakota~10K0.91×
38New Mexico~30K0.90×
39West Virginia~20K0.90×
40Hawaii~20K0.89×
41Minnesota~70K0.88×
42Texas~400K0.87×
43Arizona~100K0.86×
44Washington~90K0.81×
45New York~300K0.80×
46Illinois~200K0.78×
47Utah~40K0.77×
48Nevada~40K0.76×
49Washington, District of Columbia~10K0.68×
50California~400K0.64×
Fig. 06

Affinity by region

Affinity by region — Vistaprint, United States
0.64×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vistaprint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vistaprint audience
#·InterestCategoryAffinity×
01Code Black (TV series)Movies & TV40.10×
02CognitiveMusic & Radio37.42×
03Wayward PinesMovies & TV19.32×
04Josh BrolinMovies & TV14.02×
05Lending ClubBusiness & Career12.39×
06T. Rowe PriceBusiness & Career11.88×
07BlackbaudTechnology & Electronics10.39×
08CustomInkShopping9.99×
09Google FlightsTravel & Leisure7.17×
10FedEx OfficeBusiness & Career6.69×
11DocuSignTechnology & Electronics5.02×
12The UPS StoreShopping4.77×
13NASDAQBusiness & Career2.97×
14Staples Inc.Business & Career2.36×
15Staples (Canada)Business & Career2.27×
16United States Postal ServiceBusiness & Career2.25×
17United Parcel ServiceBusiness & Career2.19×
18Wells FargoBusiness & Career1.58×
19Best BuyShopping1.56×
20Google MapsInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vistaprint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vistaprint audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.22×
Luxury OrientationPREMIUM1.22×
TravellingTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vistaprint audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.07×
ExtroversionTHRILL1.08×
Social Media UsageJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vistaprint's target market in United States?

Vistaprint's target market in United States covers an estimated 5,896,928 people, concentrated in Florida and Texas.

02

What is the gender split and age of Vistaprint customers?

52.5% of the Vistaprint audience are female, 47.5% are male, with an average age of 42.4 years.

03

Which brands do Vistaprint fans like most?

Vistaprint fans show strongest brand affinity for Cognitive (37.42×), Google Flights (7.17×), and The UPS Store (4.77×) over the country average.

04

Where do Vistaprint fans live in United States?

Vistaprint fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vistaprint fans also like?

Beyond Vistaprint itself, the audience over-indexes on Google Flights (7.17×), The UPS Store (4.77×), Josh Brolin (14.02×), and Code Black (TV series) (40.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Vistaprint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vistaprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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