Vistaprint Audience in United States

Vistaprint logo

Vistaprint has an estimated audience of 5,774,150 people in United States. 52.5% are female, 47.5% are male, average age 42.4. Top regions: Florida, Texas, California. Top brand affinities: Cognitive, Google Flights, The UPS Store, Josh Brolin, Code Black (TV series).

The average Vistaprint fan in United States is 42.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Cognitive, Google Flights, The UPS Store, with strongest over-indexing on Cognitive (37.42× the country average). Demographically, the Vistaprint audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Vistaprint fans

Demographic split for Vistaprint audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.4
Estimated audience size5,774,150

Audience persona

The typical Vistaprint fan in United States is balanced, around 42.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Cognitive.

Top regions in United States

Top regions ranked by reach for Vistaprint in United States
RegionReachAffinity
Florida490,8361.26×
Texas472,2200.95×
California429,3490.68×
New York277,9170.86×
Georgia220,9571.24×
North Carolina212,5141.22×
Pennsylvania188,0190.97×
Ohio176,0930.99×
Michigan164,2331.09×
Illinois161,7550.84×
New Jersey144,2560.98×
Virginia142,8031.02×
Tennessee138,0081.19×
Massachusetts124,1461.09×
South Carolina112,0051.29×
Maryland108,3391.09×
Indiana105,4551×
Arizona103,1850.88×
Colorado100,2091.1×
Washington98,8890.85×
Missouri92,5220.99×
Alabama89,1771.11×
Wisconsin87,6041.01×
Louisiana85,0941.14×
Minnesota74,4570.9×
Kentucky66,9350.92×
Oklahoma65,9201.03×
Connecticut61,5151.06×
Oregon61,2510.93×
Mississippi53,1521.12×
Arkansas47,2190.99×
Iowa43,9400.92×
Nevada41,9990.75×
Kansas41,8770.92×
Utah40,5900.78×
Idaho32,4411.12×
New Hampshire28,9461.27×
Nebraska28,8791×
Maine27,5121.33×
New Mexico24,6850.85×
West Virginia22,5360.84×
Hawaii21,5760.87×
Montana18,0481.13×
Rhode Island17,8250.97×
Delaware15,4910.97×
Washington, District of Columbia12,3440.71×
Alaska12,3031×
South Dakota11,6100.87×
Vermont11,3601.12×
North Dakota9,8090.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vistaprint audience
BrandAffinityCategory
Cognitive37.42×Music & Radio
Google Flights7.17×Travel & Leisure
The UPS Store4.77×Shopping
Josh Brolin14.02×Movies & TV
Code Black (TV series)40.1×Movies & TV
T. Rowe Price11.88×Business & Career
United States Postal Service2.25×Business & Career
Lending Club12.39×Business & Career
FedEx Office6.69×Business & Career
NASDAQ2.97×Business & Career
CustomInk9.99×Shopping
Wayward Pines19.32×Movies & TV
Staples Inc.2.36×Business & Career
DocuSign5.02×Technology & Electronics
United Parcel Service2.19×Business & Career
Staples (Canada)2.27×Business & Career
Wells Fargo1.58×Business & Career
Blackbaud10.39×Technology & Electronics
Google Maps1.55×Internet & Social Media
Best Buy1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vistaprint audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Risk AppetiteTHRILL2.18
Quality AwarenessPREMIUM1.97
DIY MentalityTHRILL1.31
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Vistaprint
CountryShare
United States33.0%
France18.7%
United Kingdom9.1%

See Vistaprint audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Vistaprint have in United States?

Vistaprint has an estimated audience of 5,774,150 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Vistaprint fans?

52.5% of Vistaprint fans are female, 47.5% are male, with an average age of 42.4 years.

Which brands do Vistaprint fans like most?

Vistaprint fans show strongest brand affinity for Cognitive (37.42×), Google Flights (7.17×), and The UPS Store (4.77×) over the country average.

Where do Vistaprint fans live in United States?

Vistaprint fans in United States are most concentrated in Florida (reach 490,836), Texas (reach 472,220), and California (reach 429,349). These three regions account for the largest share of the active audience.

What other brands do Vistaprint fans also like?

Beyond Vistaprint itself, the audience over-indexes on Google Flights (7.17×), The UPS Store (4.77×), Josh Brolin (14.02×), and Code Black (TV series) (40.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vistaprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.