3M Audience in United States

3M logo

3M has an estimated audience of 2,708,048 people in United States. 34.4% are female, 65.6% are male, average age 40.3. Top regions: California, Texas, Minnesota. Top brand affinities: AutoZone, O'Reilly Auto Parts, Earplug, Freight transport, Advance Auto Parts.

The average 3M fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Minnesota. Top brand affinities include AutoZone, O'Reilly Auto Parts, Earplug, with strongest over-indexing on AutoZone (3.59× the country average). Demographically, the 3M audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

Demographics of 3M fans

Demographic split for 3M audience in United States
MetricValue
Female34.4%
Male65.6%
Average age40.3
Estimated audience size2,708,048

Audience persona

The typical 3M fan in United States is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for 3M in United States
RegionReachAffinity
California259,7480.87×
Texas209,2760.9×
Minnesota207,6285.35×
New York138,0880.91×
Florida130,3760.71×
Illinois113,7191.26×
North Carolina72,3060.89×
Georgia71,4620.86×
Wisconsin70,5371.73×
Michigan70,1410.99×
Ohio69,4230.83×
Pennsylvania68,3690.75×
New Jersey57,4280.83×
Missouri54,1791.24×
Indiana53,7061.09×
Virginia53,3710.81×
Tennessee50,3130.93×
Massachusetts49,2200.92×
Washington47,3830.87×
Alabama41,7641.1×
Iowa40,6181.82×
Arizona40,0160.72×
South Carolina38,9290.96×
Colorado36,4310.85×
Maryland30,8750.66×
Kentucky27,6570.81×
Oregon24,5820.79×
Louisiana23,3790.67×
Connecticut23,3410.86×
Arkansas22,9041.03×
Oklahoma21,2840.71×
Kansas20,4140.96×
Utah20,3940.84×
Nebraska18,0271.33×
Nevada16,9790.65×
South Dakota15,3122.45×
Mississippi12,4320.56×
Idaho10,8760.8×
New Hampshire9,6540.9×
Washington, District of Columbia8,7381.07×
New Mexico8,5540.63×
Hawaii7,2640.62×
Maine7,1980.74×
West Virginia6,8730.54×
North Dakota6,3531.14×
Rhode Island5,6610.66×
Montana5,5310.74×
Delaware5,5220.74×
Alaska3,7770.65×
Vermont3,0090.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 3M audience
BrandAffinityCategory
AutoZone3.59×Cars & Mobility
O'Reilly Auto Parts4.38×Cars & Mobility
Earplug11.84×Health
Freight transport2.73×Cars & Mobility
Advance Auto Parts3.61×Cars & Mobility
U.S. state1.7×Travel & Leisure
Drill3.28×Home & Garden
Wrench3.36×Home & Garden
Machine tool4.31×Home & Garden
Hand tool2.65×Home & Garden
Texas1.88×Travel & Leisure
Wells Fargo1.9×Business & Career
Tinnitus8.54×Health
Power tool2.63×Home & Garden
Haul truck3.45×Cars & Mobility
Drill bit3.61×Home & Garden
Dump truck3.03×Cars & Mobility
Google Maps1.74×Internet & Social Media
Harbor Freight Tools4.09×Home & Garden
Discount Tire2.6×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 3M audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM1.66
PatriotismCONSERVATISM1.37
ExtroversionTHRILL1.3
Need for SecurityCONSERVATISM1.27
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for 3M
CountryShare
United States22.4%
Japan4.9%
United Kingdom4.8%

See 3M audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does 3M have in United States?

3M has an estimated audience of 2,708,048 people in United States, concentrated in California and Texas.

What is the gender split and age of 3M fans?

34.4% of 3M fans are female, 65.6% are male, with an average age of 40.3 years.

Which brands do 3M fans like most?

3M fans show strongest brand affinity for AutoZone (3.59×), O'Reilly Auto Parts (4.38×), and Earplug (11.84×) over the country average.

Where do 3M fans live in United States?

3M fans in United States are most concentrated in California (reach 259,748), Texas (reach 209,276), and Minnesota (reach 207,628). These three regions account for the largest share of the active audience.

What other brands do 3M fans also like?

Beyond 3M itself, the audience over-indexes on O'Reilly Auto Parts (4.38×), Earplug (11.84×), Freight transport (2.73×), and Advance Auto Parts (3.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 3M. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.