Rascasse Audience Intelligence

Getty Images Target Market in United States

A data profile of the people who buy, follow and care about Getty Images in United States — modelled from more than twelve digital signal sources. Getty Images has an estimated audience of 2,496,813 people in United States.

#5among Consulting in United States#1197among Brand in United States#447in Technology & Electronics

The average Getty Images fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Envato, Dead Presidents, Shutterstock, with strongest over-indexing on Envato (76.14× the country average).

Demographically, the Getty Images audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Getty Images fan in United States is balanced, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Envato.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Getty Images profile in United States.

Audience size
2.5M
in United States
Gender
48.6%♀
51.4% male
Age
43.2
average years
Country rank
#11936
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Getty Images

48.6% are female, 51.4% are male, average age 43.2.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Getty Images audience in United States
MetricValue
Female48.6%
Male51.4%
Average age43.2
Estimated audience size2,496,813
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Getty Images audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Getty Images audience comes from United States.

Worldwide audience distribution share by country for Getty Images
CountryShare
United States24.7%
China12.5%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Getty Images audience in United States is strongest.

Fig. 05

Top regions by affinity

Getty Images customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.42×
02New York~300K2.11×
03New Jersey~100K1.52×
04Connecticut~40K1.50×
05California~400K1.40×
06Massachusetts~70K1.38×
07Virginia~70K1.22×
08Illinois~100K1.21×
09Maryland~50K1.21×
10Georgia~90K1.17×
11Rhode Island~9K1.17×
12Pennsylvania~90K1.14×
13New Hampshire~10K1.08×
14North Carolina~80K1.03×
15Vermont~4K1.03×
16Florida~200K1.02×
17Washington~50K1.01×
18Minnesota~40K1.01×
19North Dakota~5K1.01×
20Michigan~60K1.00×
21Oregon~30K0.98×
22Ohio~70K0.96×
23Nevada~20K0.95×
24Tennessee~50K0.94×
25South Carolina~30K0.94×
26Kentucky~30K0.93×
27Kansas~20K0.92×
28Delaware~6K0.92×
29Louisiana~30K0.91×
30Maine~8K0.90×
31Arizona~40K0.88×
32Wisconsin~30K0.87×
33Indiana~40K0.86×
34Missouri~30K0.86×
35Colorado~30K0.85×
36Utah~20K0.83×
37Mississippi~20K0.83×
38Iowa~20K0.82×
39Arkansas~20K0.82×
40Texas~200K0.81×
41Hawaii~8K0.80×
42Alabama~30K0.79×
43West Virginia~9K0.77×
44Oklahoma~20K0.76×
45Nebraska~9K0.76×
46Idaho~9K0.73×
47New Mexico~9K0.73×
48Montana~5K0.73×
49Alaska~3K0.63×
50South Dakota~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Getty Images, United States
0.60×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Getty Images audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Getty Images audience
#·InterestCategoryAffinity×
01Dead PresidentsMovies & TV97.75×
02RISMediaWebsite / Newspaper / Magazine91.82×
03IStockTechnology & Electronics83.02×
04Seloger.comHome & Garden77.64×
05EnvatoInternet & Social Media76.14×
06ChildrensalonFashion & Accessoires71.37×
07BigstockBusiness & Career70.93×
08ShutterstockInternet & Social Media44.05×
09It girlInternet & Social Media33.09×
10Hair CutteryBeauty & Wellness31.59×
11RuffleButtsKids & Family23.92×
12Michel FoucaultLiterature21.97×
13Pristine AuctionSports21.21×
14Photo (French magazine)Fashion & Accessoires10.15×
15Stock photographyArts & Culture10.11×
16AdobeTechnology & Electronics7.17×
17Chill-out musicMusic & Radio6.21×
18CaseyMusic & Radio4.16×
19Electro (music)Music & Radio3.70×
20ColorHome & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Getty Images audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Getty Images audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.26×
Design AffinityPREMIUM1.24×
MindfulnessBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Getty Images audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
ExtroversionTHRILL0.91×
Convenience OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Getty Images's target market in United States?

Getty Images's target market in United States covers an estimated 2,496,813 people, concentrated in California and New York.

02

What is the gender split and age of Getty Images customers?

48.6% of the Getty Images audience are female, 51.4% are male, with an average age of 43.2 years.

03

Which brands do Getty Images fans like most?

Getty Images fans show strongest brand affinity for Envato (76.14×), Dead Presidents (97.75×), and Shutterstock (44.05×) over the country average.

04

Where do Getty Images fans live in United States?

Getty Images fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Getty Images fans also like?

Beyond Getty Images itself, the audience over-indexes on Dead Presidents (97.75×), Shutterstock (44.05×), IStock (83.02×), and Hair Cuttery (31.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Getty Images audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Getty Images. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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