Getty Images Audience in United States

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Getty Images has an estimated audience of 2,457,015 people in United States. 48.6% are female, 51.4% are male, average age 43.2. Top regions: California, New York, Florida. Top brand affinities: Envato, Dead Presidents, Shutterstock, IStock, Hair Cuttery.

The average Getty Images fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Envato, Dead Presidents, Shutterstock, with strongest over-indexing on Envato (76.14× the country average). Demographically, the Getty Images audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

Demographics of Getty Images fans

Demographic split for Getty Images audience in United States
MetricValue
Female48.6%
Male51.4%
Average age43.2
Estimated audience size2,457,015

Audience persona

The typical Getty Images fan in United States is balanced, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Envato.

Top regions in United States

Top regions ranked by reach for Getty Images in United States
RegionReachAffinity
California404,4191.5×
New York305,4842.22×
Florida171,5721.03×
Texas171,1540.81×
Illinois105,6371.29×
Pennsylvania96,8341.17×
New Jersey95,2721.52×
Georgia88,7471.17×
Virginia75,9881.27×
North Carolina75,7071.02×
Ohio74,0290.98×
Massachusetts70,8231.46×
Michigan68,7821.07×
Maryland52,8911.25×
Washington52,4961.07×
Arizona48,9790.98×
Tennessee44,1750.9×
Indiana40,5620.9×
Connecticut35,9701.46×
Minnesota34,9300.99×
Colorado34,9000.9×
Missouri34,5990.87×
Wisconsin33,3940.9×
South Carolina32,7170.89×
Oregon28,2631×
Louisiana27,9560.88×
Kentucky26,8840.87×
Alabama26,7720.78×
Nevada21,6210.91×
Oklahoma21,2460.78×
Washington, District of Columbia18,6842.53×
Utah17,7790.81×
Iowa16,0170.79×
Arkansas15,5180.77×
Mississippi14,5430.72×
Kansas13,0240.67×
New Hampshire10,2451.06×
Rhode Island9,6891.24×
Idaho9,1540.74×
Nebraska8,7910.71×
New Mexico8,5310.69×
Hawaii8,1980.78×
West Virginia7,8620.69×
Maine7,7720.88×
Delaware6,1800.91×
Montana4,9530.73×
North Dakota4,7600.94×
Vermont4,4551.03×
Alaska2,7710.53×
South Dakota2,5960.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Getty Images audience
BrandAffinityCategory
Envato76.14×Internet & Social Media
Dead Presidents97.75×Movies & TV
Shutterstock44.05×Internet & Social Media
IStock83.02×Technology & Electronics
Hair Cuttery31.59×Beauty & Wellness
Childrensalon71.37×Fashion & Accessoires
Casey4.16×Music & Radio
It girl33.09×Internet & Social Media
Bigstock70.93×Business & Career
Stock photography10.11×Arts & Culture
Photo (French magazine)10.15×Fashion & Accessoires
Electro (music)3.7×Music & Radio
Pristine Auction21.21×Sports
Adobe7.17×Technology & Electronics
RISMedia91.82×
RuffleButts23.92×Kids & Family
Michel Foucault21.97×Literature
Seloger.com77.64×Home & Garden
Color1.91×Home & Garden
Chill-out music6.21×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Getty Images audience
TraitClusterScore
SustainabilityBALANCE1.37
Social Media UsageJOY1.3
Career OrientationPOWER1.26
Need for SecurityCONSERVATISM1.26
TravellingTHRILL1.15
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Getty Images
CountryShare
United States24.4%
China12.5%
United Kingdom6.9%

See Getty Images audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Getty Images have in United States?

Getty Images has an estimated audience of 2,457,015 people in United States, concentrated in California and New York.

What is the gender split and age of Getty Images fans?

48.6% of Getty Images fans are female, 51.4% are male, with an average age of 43.2 years.

Which brands do Getty Images fans like most?

Getty Images fans show strongest brand affinity for Envato (76.14×), Dead Presidents (97.75×), and Shutterstock (44.05×) over the country average.

Where do Getty Images fans live in United States?

Getty Images fans in United States are most concentrated in California (reach 404,419), New York (reach 305,484), and Florida (reach 171,572). These three regions account for the largest share of the active audience.

What other brands do Getty Images fans also like?

Beyond Getty Images itself, the audience over-indexes on Dead Presidents (97.75×), Shutterstock (44.05×), IStock (83.02×), and Hair Cuttery (31.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Getty Images. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.