It girl Audience in United States
It girl has an estimated audience of 560,972 people in United States. 72.4% are female, 27.6% are male, average age 36.4. Top brand affinities: Bundarra, New South Wales, Jornal A Tarde, Plainfield, New Jersey, Mojinos Escozíos, Habtamu Wondimu.
Top brand affinities include Bundarra, New South Wales, Jornal A Tarde, Plainfield, New Jersey, with strongest over-indexing on Bundarra, New South Wales (56.69× the country average). Demographically, the It girl audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence.
Category: Internet & Social Media · Type: Topic
Demographics of It girl fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.4 |
| Estimated audience size | 560,972 |
Audience persona
The typical It girl fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 56.69× | Travel & Leisure |
| Jornal A Tarde | 20.0× | News |
| Plainfield, New Jersey | 19.85× | Travel & Leisure |
| Mojinos Escozíos | 19.03× | Music & Radio |
| Habtamu Wondimu | 17.52× | Politics & Society |
| Melly Goeslaw | 14.83× | Music & Radio |
| Bunga bunga | 13.62× | Politics & Society |
| YouTube Red | 13.32× | Movies & TV |
| Wedding Favors shop | 12.67× | Kids & Family |
| McGill University Faculty of Law | 12.48× | Business & Career |
| Piz Buin | 11.35× | Beauty & Wellness |
| Elin Kling | 11.18× | Internet & Social Media |
| Official Hobby Lobby Stores | 9.54× | Home & Garden |
| Keene State College | 8.78× | Business & Career |
| Gilbert Montagné | 8.17× | Music & Radio |
| Saguenay, Quebec | 8.11× | Travel & Leisure |
| Ham Polo Club | 8.09× | Sports |
| 80sTees.com | 8.04× | Shopping |
| UK garage | 7.99× | Music & Radio |
| Non-celiac gluten sensitivity | 7.9× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.7% |
| Italy | 14.4% |
| Brazil | 6.7% |
See It girl audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for It girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.