A data profile of the people who buy, follow and care about It girl in United States — modelled from more than twelve digital signal sources. It girl has an estimated audience of 560,972 people in United States.
It girl has an estimated audience of 560,972 people in United States. 72.4% are female, 27.6% are male, average age 36.4. Top brand affinities: Getty Images, Giphy, Peter Dinklage, Rachel McAdams, Emily VanCamp.
Top brand affinities include Getty Images, Giphy, Peter Dinklage, with strongest over-indexing on Getty Images (33.09× the country average).
Demographically, the It girl audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical It girl fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Getty Images.
The key figures that characterise the It girl profile in United States.
72.4% are female, 27.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.4 |
| Estimated audience size | 560,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 19% |
The strongest cross-interests of the It girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Getty Images | Technology & Electronics | 33.09× | ||
| 02 | Giphy | Technology & Electronics | 22.34× | ||
| 03 | Emily VanCamp | Movies & TV | 20.00× | ||
| 04 | Warwick Davis | Movies & TV | 20.00× | ||
| 05 | Disclosure (band) | Music & Radio | 20.00× | ||
| 06 | Envato | Internet & Social Media | 15.34× | ||
| 07 | Peter Dinklage | Movies & TV | 14.24× | ||
| 08 | Milla Jovovich | Movies & TV | 12.66× | ||
| 09 | David Tennant | Movies & TV | 11.59× | ||
| 10 | Emilia Clarke | Movies & TV | 9.66× | ||
| 11 | Rachel McAdams | Movies & TV | 8.93× | ||
| 12 | Ravelry | Internet & Social Media | 8.59× | ||
| 13 | Band of Brothers | Movies & TV | 6.49× | ||
| 14 | Robert Redford | Movies & TV | 3.71× | ||
| 15 | Diaper bag | Kids & Family | 2.99× | ||
| 16 | Nordstrom rack | Fashion & Accessoires | 2.88× | ||
| 17 | Planet Fitness | Sports | 2.50× | ||
| 18 | Internet & Social Media | 1.66× | |||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Macy's | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Price Sensitivity | PREMIUM | 1.41× | |
| Patriotism | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for It girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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