It girl Audience in United States
It girl has an estimated audience of 560,972 people in United States. 72.4% are female, 27.6% are male, average age 36.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the It girl audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence.
Category: Internet & Social Media · Type: Topic
Demographics of It girl fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 36.4 |
| Estimated audience size | 560,972 |
Audience persona
The typical It girl fan in United States is more female, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| PSV Eindhoven | 56.69× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Emily VanCamp | 20× | Movies & TV |
| Getty Images | 16.81× | Technology & Electronics |
| Rachel McAdams | 9.54× | Movies & TV |
| Molly Ringwald | 13.32× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Warwick Davis | 19.91× | Movies & TV |
| Metaphysics | 3.8× | Business & Career |
| Milla Jovovich | 11.1× | Movies & TV |
| Bass guitar | 3.23× | Music & Radio |
| Murdoch Mysteries | 22.9× | Movies & TV |
| Clarinet | 5.28× | Music & Radio |
| Gerard Butler | 7.02× | Movies & TV |
| Nordstrom rack | 2.6× | Fashion & Accessoires |
| Saxophone | 5.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.32 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.26 |
| Travelling | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.7% |
| Italy | 14.4% |
| Brazil | 6.7% |
See It girl audiences in other countries
More Internet & Social Media audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for It girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.