A data profile of the people who buy, follow and care about Envato in United States — modelled from more than twelve digital signal sources. Envato has an estimated audience of 1,374,802 people in United States.
The average Envato fan in United States is 37.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Shutterstock, IStock, Getty Images, with strongest over-indexing on Shutterstock (124.96× the country average).
Demographically, the Envato audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Envato fan in United States is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Shutterstock.
The key figures that characterise the Envato profile in United States.
42.3% are female, 57.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 37.0 |
| Estimated audience size | 1,374,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 8% |
Where the Envato audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~7K | 1.84× | |
| 02 | Florida | ~100K | 1.61× | |
| 03 | Utah | ~20K | 1.61× | |
| 04 | California | ~200K | 1.37× | |
| 05 | Nevada | ~20K | 1.37× | |
| 06 | Colorado | ~30K | 1.30× | |
| 07 | Georgia | ~50K | 1.29× | |
| 08 | Tennessee | ~30K | 1.24× | |
| 09 | New York | ~90K | 1.23× | |
| 10 | Idaho | ~8K | 1.21× | |
| 11 | Texas | ~100K | 1.15× | |
| 12 | Kansas | ~10K | 1.15× | |
| 13 | Arizona | ~30K | 1.14× | |
| 14 | Missouri | ~20K | 1.11× | |
| 15 | Oklahoma | ~20K | 1.10× | |
| 16 | New Jersey | ~40K | 1.08× | |
| 17 | Oregon | ~20K | 1.04× | |
| 18 | Nebraska | ~7K | 1.03× | |
| 19 | Washington | ~30K | 1.01× | |
| 20 | Hawaii | ~6K | 1.01× | |
| 21 | Virginia | ~30K | 1.00× | |
| 22 | Connecticut | ~10K | 0.99× | |
| 23 | Montana | ~4K | 0.98× | |
| 24 | Kentucky | ~20K | 0.97× | |
| 25 | North Carolina | ~40K | 0.96× | |
| 26 | Maryland | ~20K | 0.93× | |
| 27 | Illinois | ~40K | 0.92× | |
| 28 | South Carolina | ~20K | 0.92× | |
| 29 | Arkansas | ~10K | 0.91× | |
| 30 | South Dakota | ~3K | 0.91× | |
| 31 | Louisiana | ~20K | 0.89× | |
| 32 | Rhode Island | ~4K | 0.89× | |
| 33 | Minnesota | ~20K | 0.88× | |
| 34 | Vermont | ~2K | 0.88× | |
| 35 | Michigan | ~30K | 0.87× | |
| 36 | Pennsylvania | ~40K | 0.86× | |
| 37 | Ohio | ~40K | 0.86× | |
| 38 | New Hampshire | ~4K | 0.86× | |
| 39 | Indiana | ~20K | 0.84× | |
| 40 | Massachusetts | ~20K | 0.83× | |
| 41 | Alabama | ~20K | 0.82× | |
| 42 | Iowa | ~9K | 0.82× | |
| 43 | North Dakota | ~2K | 0.81× | |
| 44 | Wisconsin | ~20K | 0.79× | |
| 45 | Maine | ~4K | 0.79× | |
| 46 | Alaska | ~2K | 0.76× | |
| 47 | Mississippi | ~8K | 0.75× | |
| 48 | Delaware | ~3K | 0.72× | |
| 49 | New Mexico | ~5K | 0.69× | |
| 50 | West Virginia | ~4K | 0.63× |
The strongest cross-interests of the Envato audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bigstock | Business & Career | 291.88× | ||
| 02 | AppNexus | Business & Career | 231.88× | ||
| 03 | PeoplePerHour | Business & Career | 176.77× | ||
| 04 | IStock | Technology & Electronics | 161.65× | ||
| 05 | Shutterstock | Internet & Social Media | 124.96× | ||
| 06 | Getty Images | Technology & Electronics | 72.69× | ||
| 07 | Larry Page | Politics & Society | 34.15× | ||
| 08 | Sergey Brin | Business & Career | 33.79× | ||
| 09 | Adobe | Technology & Electronics | 28.44× | ||
| 10 | Larry Ellison | Business & Career | 20.85× | ||
| 11 | UpToDate | Health | 20.00× | ||
| 12 | Turkmenistan | Travel & Leisure | 20.00× | ||
| 13 | Peter Thiel | Business & Career | 18.15× | ||
| 14 | K (anime) | Literature | 15.00× | ||
| 15 | Subway Surfers | Games | 14.80× | ||
| 16 | Taylor Lautner | Movies & TV | 12.04× | ||
| 17 | CapCut | Technology & Electronics | 11.41× | ||
| 18 | Stock photography | Arts & Culture | 10.98× | ||
| 19 | Robert Pattinson | Movies & TV | 9.41× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.46× | |
| Risk Appetite | THRILL | 1.41× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Design Affinity | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.89× |
Envato has an estimated audience of 1,374,802 people in United States, concentrated in California and Florida.
42.3% of Envato fans are female, 57.7% are male, with an average age of 37.0 years.
Envato fans show strongest brand affinity for Shutterstock (124.96×), IStock (161.65×), and Getty Images (72.69×) over the country average.
Envato fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Envato itself, the audience over-indexes on IStock (161.65×), Getty Images (72.69×), Bigstock (291.88×), and Adobe (28.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Envato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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