Envato Audience in United States

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Envato has an estimated audience of 1,321,973 people in United States. 42.3% are female, 57.7% are male, average age 37.0. Top regions: California, Florida, Texas. Top brand affinities: Shutterstock, IStock, Getty Images, Bigstock, Adobe.

The average Envato fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Shutterstock, IStock, Getty Images, with strongest over-indexing on Shutterstock (124.96× the country average). Demographically, the Envato audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Envato fans

Demographic split for Envato audience in United States
MetricValue
Female42.3%
Male57.7%
Average age37.0
Estimated audience size1,321,973

Audience persona

The typical Envato fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shutterstock.

Top regions in United States

Top regions ranked by reach for Envato in United States
RegionReachAffinity
California218,6521.5×
Florida150,5241.68×
Texas135,9951.2×
New York96,9581.31×
Georgia53,3941.31×
Illinois42,4570.96×
Pennsylvania39,5320.89×
North Carolina39,0430.98×
New Jersey37,9671.13×
Ohio35,4940.87×
Virginia34,3871.07×
Tennessee33,4711.26×
Michigan31,4320.91×
Arizona31,1191.15×
Washington28,5271.08×
Colorado28,2671.36×
Massachusetts23,1010.89×
Missouri22,9361.08×
Maryland22,2010.98×
Indiana20,2510.84×
Utah20,0281.69×
Nevada18,1301.42×
South Carolina17,1210.86×
Oregon17,0181.12×
Minnesota16,5910.88×
Oklahoma15,9511.09×
Wisconsin15,7370.79×
Alabama14,2270.77×
Louisiana13,8700.81×
Connecticut13,4081.01×
Kentucky13,2490.8×
Kansas10,0770.97×
Arkansas9,9010.91×
Washington, District of Columbia8,5242.15×
Iowa8,5020.78×
Idaho7,5591.14×
Mississippi6,9450.64×
Nebraska6,3250.95×
Hawaii5,4730.96×
New Mexico4,4630.67×
New Hampshire4,3770.84×
Rhode Island3,8130.91×
Maine3,5050.74×
Montana3,2100.88×
West Virginia2,8850.47×
South Dakota2,4560.8×
Delaware2,3470.64×
North Dakota2,0600.76×
Alaska1,8910.67×
Vermont1,7730.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Envato audience
BrandAffinityCategory
Shutterstock124.96×Internet & Social Media
IStock161.65×Technology & Electronics
Getty Images72.69×Technology & Electronics
Bigstock291.88×Business & Career
Adobe28.44×Technology & Electronics
K (anime)15×Literature
AppNexus231.88×Business & Career
Peter Thiel18.15×Business & Career
PeoplePerHour176.77×Business & Career
Larry Ellison20.85×Business & Career
Larry Page34.15×Politics & Society
UpToDate20×Health
CapCut11.41×Technology & Electronics
Sergey Brin33.79×Business & Career
Subway Surfers14.8×Games
Robert Pattinson9.41×Movies & TV
Stock photography10.98×Arts & Culture
Taylor Lautner12.04×Movies & TV
Turkmenistan20×Travel & Leisure
AutoZone2.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Envato audience
TraitClusterScore
Early Adopter MentalityPOWER1.9
Design AffinityPREMIUM1.58
Need for SecurityCONSERVATISM1.48
Convenience OrientationPREMIUM1.47
Urban LifestyleOPEN1.46
Risk AppetiteTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Envato
CountryShare
India12.2%
United States9.3%
Brazil7.0%

See Envato audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Envato have in United States?

Envato has an estimated audience of 1,321,973 people in United States, concentrated in California and Florida.

What is the gender split and age of Envato fans?

42.3% of Envato fans are female, 57.7% are male, with an average age of 37.0 years.

Which brands do Envato fans like most?

Envato fans show strongest brand affinity for Shutterstock (124.96×), IStock (161.65×), and Getty Images (72.69×) over the country average.

Where do Envato fans live in United States?

Envato fans in United States are most concentrated in California (reach 218,652), Florida (reach 150,524), and Texas (reach 135,995). These three regions account for the largest share of the active audience.

What other brands do Envato fans also like?

Beyond Envato itself, the audience over-indexes on IStock (161.65×), Getty Images (72.69×), Bigstock (291.88×), and Adobe (28.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Envato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.