Rascasse Audience Intelligence

Shutterstock Target Market in United States

A data profile of the people who buy, follow and care about Shutterstock in United States — modelled from more than twelve digital signal sources. Shutterstock has an estimated audience of 2,008,696 people in United States.

#1439among Brand in United States#176in Internet & Social Media

The average Shutterstock fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include K (anime), RMC Sport, Yummy Yummy, with strongest over-indexing on K (anime) (62.13× the country average).

Demographically, the Shutterstock audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shutterstock fan in United States is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for K (anime).

Category: Internet & Social Media · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shutterstock profile in United States.

Audience size
2M
in United States
Gender
45.3%♀
54.7% male
Age
42.9
average years
Country rank
#14182
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shutterstock

45.3% are female, 54.7% are male, average age 42.9.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Shutterstock audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.9
Estimated audience size2,008,696
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Shutterstock audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Shutterstock audience comes from United States.

Worldwide audience distribution share by country for Shutterstock
CountryShare
United States13.4%
India10.5%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shutterstock audience in United States is strongest.

Fig. 05

Top regions by affinity

Shutterstock customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.69×
02New York~200K1.58×
03New Jersey~70K1.38×
04California~300K1.29×
05Utah~20K1.26×
06New Hampshire~10K1.22×
07Oregon~30K1.21×
08Florida~200K1.17×
09Maine~8K1.14×
10Vermont~4K1.14×
11Colorado~40K1.13×
12Virginia~60K1.12×
13Connecticut~20K1.11×
14Montana~6K1.09×
15Idaho~10K1.08×
16Tennessee~40K1.07×
17Washington~40K1.06×
18Massachusetts~40K1.05×
19Illinois~70K1.03×
20Kansas~20K1.03×
21Hawaii~9K1.02×
22Rhode Island~7K1.02×
23Missouri~30K1.01×
24Wisconsin~30K1.01×
25Nevada~20K1.01×
26Georgia~60K1.00×
27Minnesota~30K0.99×
28Maryland~30K0.98×
29Arizona~40K0.97×
30Pennsylvania~70K0.95×
31North Carolina~60K0.93×
32Alaska~4K0.92×
33Michigan~50K0.91×
34South Dakota~4K0.89×
35Texas~200K0.88×
36Ohio~60K0.88×
37South Carolina~30K0.88×
38Oklahoma~20K0.87×
39Arkansas~10K0.84×
40Kentucky~20K0.83×
41Iowa~10K0.83×
42Nebraska~9K0.83×
43Louisiana~20K0.77×
44Indiana~30K0.76×
45New Mexico~8K0.76×
46North Dakota~3K0.75×
47Mississippi~10K0.74×
48Delaware~4K0.74×
49Alabama~20K0.73×
50West Virginia~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Shutterstock, United States
0.71×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shutterstock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shutterstock audience
#·InterestCategoryAffinity×
01Sciences PoBusiness & Career133.37×
02RMC SportSports119.69×
03BigstockBusiness & Career108.11×
04Society of Motion Picture and Television EngineersTopic82.89×
05Petro-CanadaCars & Mobility76.38×
06Yummy YummyMovies & TV68.27×
07Senegal national football teamSports63.43×
08DreamstimeBusiness & Career62.18×
09K (anime)Literature62.13×
10IStockTechnology & Electronics57.69×
11AdoramaTechnology & Electronics37.90×
12500pxInternet & Social Media34.07×
13EnvatoInternet & Social Media29.66×
14TamronTechnology & Electronics28.82×
15B&H Photo VideoTechnology & Electronics27.53×
16Tripod (photography)Technology & Electronics23.04×
17Flash (photography)Arts & Culture22.81×
18Stock photographyArts & Culture16.93×
19Sigma CorporationTechnology & Electronics14.72×
20The Notebook (2004 film)Movies & TV12.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shutterstock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shutterstock audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.29×
SpiritualityBALANCE1.18×
Career OrientationPOWER1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shutterstock audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
IndulgenceJOY0.91×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shutterstock's target market in United States?

Shutterstock's target market in United States covers an estimated 2,008,696 people, concentrated in California and New York.

02

What is the gender split and age of Shutterstock customers?

45.3% of the Shutterstock audience are female, 54.7% are male, with an average age of 42.9 years.

03

Which brands do Shutterstock fans like most?

Shutterstock fans show strongest brand affinity for K (anime) (62.13×), RMC Sport (119.69×), and Yummy Yummy (68.27×) over the country average.

04

Where do Shutterstock fans live in United States?

Shutterstock fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shutterstock fans also like?

Beyond Shutterstock itself, the audience over-indexes on RMC Sport (119.69×), Yummy Yummy (68.27×), Adorama (37.9×), and Sciences Po (133.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Shutterstock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shutterstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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