Shutterstock Audience in United States

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Shutterstock has an estimated audience of 2,055,466 people in United States. 45.3% are female, 54.7% are male, average age 42.9. Top regions: California, New York, Florida. Top brand affinities: K (anime), RMC Sport, Yummy Yummy, Sciences Po, Adorama.

The average Shutterstock fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include K (anime), RMC Sport, Yummy Yummy, with strongest over-indexing on K (anime) (62.13× the country average). Demographically, the Shutterstock audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Brand

Demographics of Shutterstock fans

Demographic split for Shutterstock audience in United States
MetricValue
Female45.3%
Male54.7%
Average age42.9
Estimated audience size2,055,466

Audience persona

The typical Shutterstock fan in United States is balanced, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for K (anime).

Top regions in United States

Top regions ranked by reach for Shutterstock in United States
RegionReachAffinity
California312,5191.38×
New York189,6561.65×
Florida168,0801.21×
Texas164,1750.93×
New Jersey74,8051.43×
Illinois74,7681.09×
Pennsylvania67,4130.97×
Georgia67,3621.06×
Virginia59,5361.19×
North Carolina59,3260.96×
Ohio55,1120.87×
Michigan48,8440.91×
Washington45,6301.11×
Massachusetts44,4751.1×
Tennessee43,1991.05×
Arizona42,1751×
Colorado39,0241.2×
Maryland35,1030.99×
Missouri32,7020.99×
Wisconsin31,5621.02×
Oregon29,9821.27×
Minnesota29,8051.01×
Indiana28,7300.77×
South Carolina28,0510.91×
Utah23,6211.28×
Connecticut23,4241.14×
Kentucky21,0180.82×
Nevada20,4351.03×
Louisiana20,2250.76×
Oklahoma20,0810.88×
Alabama20,0410.7×
Kansas14,8270.92×
Iowa13,8110.82×
Arkansas13,6890.81×
Mississippi10,9940.65×
Washington, District of Columbia10,7521.74×
Idaho10,6281.03×
New Hampshire9,3831.16×
Hawaii9,1911.04×
Nebraska8,3090.81×
Maine8,0601.09×
New Mexico7,5200.73×
Rhode Island6,5231×
West Virginia6,2800.66×
Montana5,9811.05×
Delaware4,0280.71×
Vermont3,9271.09×
South Dakota3,8750.82×
Alaska3,5060.8×
North Dakota2,7180.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shutterstock audience
BrandAffinityCategory
K (anime)62.13×Literature
RMC Sport119.69×Sports
Yummy Yummy68.27×Movies & TV
Sciences Po133.37×Business & Career
Adorama37.9×Technology & Electronics
500px34.07×Internet & Social Media
IStock57.69×Technology & Electronics
Tripod (photography)23.04×Technology & Electronics
Flash (photography)22.81×Arts & Culture
Stock photography16.93×Arts & Culture
B&H Photo Video27.53×Technology & Electronics
Bigstock108.11×Business & Career
Envato29.66×Internet & Social Media
Dreamstime62.18×Business & Career
Society of Motion Picture and Television Engineers82.89×
The Notebook (2004 film)12.03×Movies & TV
Senegal national football team63.43×Sports
Petro-Canada76.38×Cars & Mobility
Sigma Corporation14.72×Technology & Electronics
Tamron28.82×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shutterstock audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
SustainabilityBALANCE1.47
TravellingTHRILL1.46
Career OrientationPOWER1.46
Design AffinityPREMIUM1.4
Social Media UsageJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Shutterstock
CountryShare
United States13.5%
India11.6%
China6.8%

See Shutterstock audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Shutterstock have in United States?

Shutterstock has an estimated audience of 2,055,466 people in United States, concentrated in California and New York.

What is the gender split and age of Shutterstock fans?

45.3% of Shutterstock fans are female, 54.7% are male, with an average age of 42.9 years.

Which brands do Shutterstock fans like most?

Shutterstock fans show strongest brand affinity for K (anime) (62.13×), RMC Sport (119.69×), and Yummy Yummy (68.27×) over the country average.

Where do Shutterstock fans live in United States?

Shutterstock fans in United States are most concentrated in California (reach 312,519), New York (reach 189,656), and Florida (reach 168,080). These three regions account for the largest share of the active audience.

What other brands do Shutterstock fans also like?

Beyond Shutterstock itself, the audience over-indexes on RMC Sport (119.69×), Yummy Yummy (68.27×), Sciences Po (133.37×), and Adorama (37.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shutterstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.