Rascasse Audience Intelligence

Yummy Yummy Audience in United States

A data profile of the people who buy, follow and care about Yummy Yummy in United States — modelled from more than twelve digital signal sources. Yummy Yummy has an estimated audience of 664,294 people in United States.

#2617among Movie / TV Show / Series in United States#5736in Movies & TV

The average Yummy Yummy fan in United States is 34.3 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Shutterstock, American Gods (TV series), Taco Bell, with strongest over-indexing on Shutterstock (68.27× the country average).

Demographically, the Yummy Yummy audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yummy Yummy fan in United States is more female, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shutterstock.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yummy Yummy profile in United States.

Audience size
664K
in United States
Gender
55.9%♀
44.1% male
Age
34.3
average years
Country rank
#30841
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yummy Yummy viewers

55.9% are female, 44.1% are male, average age 34.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Yummy Yummy audience in United States
MetricValue
Female55.9%
Male44.1%
Average age34.3
Estimated audience size664,294
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Yummy Yummy audience in United States
Age bracketShare%
16-1937%
20-2917%
30-3916%
40-4917%
50+13%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Yummy Yummy audience comes from United States.

Worldwide audience distribution share by country for Yummy Yummy
CountryShare
United States33.5%
Japan24.0%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yummy Yummy audience in United States is strongest.

Fig. 05

Top regions by affinity

Yummy Yummy fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K8.65×
02Oregon~30K4.54×
03Oklahoma~30K3.86×
04New York~100K3.77×
05Pennsylvania~80K3.74×
06Connecticut~20K3.31×
07South Carolina~30K2.66×
08Vermont~3K2.40×
09Texas~100K1.75×
10Maryland~20K1.66×
11Florida~70K1.64×
12California~100K1.63×
13Massachusetts~10K1.01×
14Kansas~5K1.00×
15Ohio~20K0.99×
16Arizona~10K0.99×
17Louisiana~8K0.98×
18South Dakota~1K0.84×
19Alaska~1K0.84×
20North Dakota~1K0.84×
21Montana~1K0.82×
22Virginia~10K0.81×
23Idaho~3K0.78×
24Nebraska~3K0.77×
25New Mexico~2K0.76×
26Rhode Island~2K0.76×
27Maine~2K0.75×
28West Virginia~2K0.73×
29New Hampshire~2K0.73×
30Delaware~1K0.73×
31Mississippi~4K0.71×
32Washington, District of Columbia~1K0.71×
33Hawaii~2K0.67×
34Utah~4K0.65×
35Iowa~3K0.65×
36Arkansas~3K0.64×
37Illinois~10K0.54×
38Nevada~3K0.54×
39Minnesota~5K0.52×
40Kentucky~4K0.52×
41Wisconsin~5K0.50×
42Alabama~5K0.50×
43Missouri~5K0.47×
44Colorado~5K0.45×
45Indiana~5K0.44×
46Tennessee~6K0.43×
47North Carolina~8K0.40×
48Washington~5K0.38×
49Michigan~6K0.37×
50Georgia~7K0.33×
Fig. 06

Affinity by region

Affinity by region — Yummy Yummy, United States
0.33×1.00×8.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yummy Yummy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yummy Yummy audience
#·InterestCategoryAffinity×
01Rice BowlFood & Beverages71.89×
02ShutterstockInternet & Social Media68.27×
03American Gods (TV series)Movies & TV48.71×
04Bonchon ChickenFood & Beverages41.30×
05ConfucianismPolitics & Society39.75×
06EnvatoInternet & Social Media20.00×
07Del TacoFood & Beverages16.49×
08Peter ThielBusiness & Career16.20×
09Fine Wine & Good SpiritsShopping13.01×
10CambodiaTravel & Leisure10.84×
11Chipotle Mexican GrillFood & Beverages8.82×
12Marco's PizzaFood & Beverages8.82×
13Din Tai FungFood & Beverages8.72×
14El Pollo LocoFood & Beverages8.04×
15Taco BellFood & Beverages7.36×
16Anne HathawayMovies & TV6.07×
17Affiliate marketingBusiness & Career5.84×
18Buffalo Wild WingsFood & Beverages5.50×
19DiaryKids & Family4.36×
20Internet celebrityInternet & Social Media4.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yummy Yummy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yummy Yummy audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
IndulgenceJOY1.63×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yummy Yummy audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Pet OwnershipJOY0.68×
Early Adopter MentalityPOWER0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yummy Yummy have in United States?

Yummy Yummy has an estimated audience of 664,294 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Yummy Yummy viewers?

55.9% of Yummy Yummy fans are female, 44.1% are male, with an average age of 34.3 years.

03

Which brands do Yummy Yummy fans like most?

Yummy Yummy fans show strongest brand affinity for Shutterstock (68.27×), American Gods (TV series) (48.71×), and Taco Bell (7.36×) over the country average.

04

Where do Yummy Yummy fans live in United States?

Yummy Yummy fans in United States are most concentrated in New Jersey (reach ~100K), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yummy Yummy fans also like?

Beyond Yummy Yummy itself, the audience over-indexes on American Gods (TV series) (48.71×), Taco Bell (7.36×), Chipotle Mexican Grill (8.82×), and Peter Thiel (16.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Yummy Yummy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yummy Yummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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