Rice Bowl Audience in United States

Rice Bowl logo

Rice Bowl has an estimated audience of 314,953 people in United States. 62.5% are female, 37.5% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Tuba Büyüküstün, Carnation Breakfast Essentials, Yummy Yummy, Premier Protein, Philadelphia (film).

The average Rice Bowl fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tuba Büyüküstün, Carnation Breakfast Essentials, Yummy Yummy, with strongest over-indexing on Tuba Büyüküstün (1412.64× the country average). Demographically, the Rice Bowl audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Rice Bowl fans

Demographic split for Rice Bowl audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.7
Estimated audience size314,953

Audience persona

The typical Rice Bowl fan in United States is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Tuba Büyüküstün.

Top regions in United States

Top regions ranked by reach for Rice Bowl in United States
RegionReachAffinity
California40,2161.16×
Texas34,1801.26×
Florida16,4640.77×
Nebraska11,2127.1×
New York9,9700.57×
Georgia9,3810.97×
West Virginia9,3346.36×
Indiana7,3091.27×
Mississippi6,3582.45×
North Carolina6,1490.65×
North Dakota5,1447.95×
Illinois4,8410.46×
Kansas4,3841.77×
Ohio4,2980.44×
Tennessee4,2540.67×
Oklahoma4,0311.15×
New Jersey3,9600.49×
Pennsylvania3,8960.37×
Michigan3,7790.46×
Washington3,2750.52×
Oregon3,1700.88×
Virginia3,1600.41×
Massachusetts2,6840.43×
Minnesota2,1450.48×
Maryland2,0920.39×
Arizona2,0870.32×
Colorado2,0390.41×
Missouri1,9510.38×
Alabama1,9260.44×
Utah1,7650.63×
Kentucky1,7380.44×
South Carolina1,7270.36×
Iowa1,6960.65×
Wisconsin1,5570.33×
Connecticut1,5210.48×
Arkansas1,3020.5×
Nevada1,2560.41×
Louisiana1,2260.3×
Washington, District of Columbia7750.82×
Idaho7380.47×
Hawaii6350.47×
Maine4930.44×
New Hampshire4830.39×
Rhode Island4630.46×
Alaska4510.67×
New Mexico4330.27×
Delaware4120.47×
Montana3570.41×
South Dakota2800.39×
Vermont2100.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rice Bowl audience
BrandAffinityCategory
Tuba Büyüküstün1412.64×Movies & TV
Carnation Breakfast Essentials150.63×
Yummy Yummy71.89×Movies & TV
Premier Protein48.5×Health
Philadelphia (film)17.29×Movies & TV
Sasin Graduate Institute of Business Administration of Chulalongkorn University121.76×Business & Career
Applique Alley102.06×Kids & Family
Max Fashions72.27×Fashion & Accessoires
Tom Kerridge165.56×Food & Beverages
Applique Market103.47×Home & Garden
Optimum Nutrition15.56×Health
Brundage Mountain Resort63.36×Travel & Leisure
Delicious (website)20.54×Internet & Social Media
My Little Pony Game65.06×
Super Mom35.65×Kids & Family
York15.2×Travel & Leisure
La Cucina Italiana55.54×Food & Beverages
Hymn6.16×Music & Radio
Blue Bulls88.13×Sports
Jollibee6.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rice Bowl audience
TraitClusterScore
Design AffinityPREMIUM2.22
Luxury OrientationPREMIUM2.06
Price SensitivityPREMIUM1.86
Family OrientationCONSERVATISM1.85
Quality AwarenessPREMIUM1.61
IndulgenceJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Rice Bowl
CountryShare
United States13.4%
Japan11.8%
Malaysia11.2%

See Rice Bowl audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Rice Bowl have in United States?

Rice Bowl has an estimated audience of 314,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Rice Bowl fans?

62.5% of Rice Bowl fans are female, 37.5% are male, with an average age of 40.7 years.

Which brands do Rice Bowl fans like most?

Rice Bowl fans show strongest brand affinity for Tuba Büyüküstün (1412.64×), Carnation Breakfast Essentials (150.63×), and Yummy Yummy (71.89×) over the country average.

Where do Rice Bowl fans live in United States?

Rice Bowl fans in United States are most concentrated in California (reach 40,216), Texas (reach 34,180), and Florida (reach 16,464). These three regions account for the largest share of the active audience.

What other brands do Rice Bowl fans also like?

Beyond Rice Bowl itself, the audience over-indexes on Carnation Breakfast Essentials (150.63×), Yummy Yummy (71.89×), Premier Protein (48.5×), and Philadelphia (film) (17.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.