Rascasse Audience Intelligence

Rice Bowl Audience in United States

A data profile of the people who buy, follow and care about Rice Bowl in United States — modelled from more than twelve digital signal sources. Rice Bowl has an estimated audience of 314,953 people in United States.

#350among Dish in United States#13261among Topic in United States#2437in Food & Beverages

The average Rice Bowl fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tuba Büyüküstün, Carnation Breakfast Essentials, Yummy Yummy, with strongest over-indexing on Tuba Büyüküstün (1412.64× the country average).

Demographically, the Rice Bowl audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rice Bowl fan in United States is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Tuba Büyüküstün.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rice Bowl profile in United States.

Audience size
315K
in United States
Gender
62.5%♀
37.5% male
Age
40.7
average years
Country rank
#47139
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rice Bowl fans

62.5% are female, 37.5% are male, average age 40.7.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Rice Bowl audience in United States
MetricValue
Female62.5%
Male37.5%
Average age40.7
Estimated audience size314,953
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Rice Bowl audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3919%
40-4920%
50+25%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Rice Bowl audience comes from United States.

Worldwide audience distribution share by country for Rice Bowl
CountryShare
United States13.3%
Japan11.7%
Malaysia11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rice Bowl audience in United States is strongest.

Fig. 05

Top regions by affinity

Rice Bowl fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~10K7.88×
02North Dakota~5K7.47×
03West Virginia~10K6.55×
04Mississippi~6K2.33×
05Kansas~4K1.77×
06Texas~30K1.22×
07California~40K1.21×
08Indiana~6K1.12×
09Oklahoma~4K1.01×
10Georgia~9K0.95×
11Oregon~3K0.82×
12Alaska<1K0.79×
13Washington, District of Columbia<1K0.78×
14Wisconsin~4K0.75×
15Florida~20K0.72×
16Iowa~2K0.71×
17Utah~2K0.64×
18Vermont<1K0.64×
19Tennessee~4K0.62×
20South Dakota<1K0.62×
21North Carolina~6K0.60×
22Montana<1K0.60×
23New Jersey~5K0.59×
24Rhode Island<1K0.59×
25Delaware<1K0.58×
26Idaho<1K0.57×
27Hawaii<1K0.57×
28Arkansas~1K0.56×
29Maine<1K0.56×
30New Hampshire<1K0.54×
31New York~9K0.52×
32Washington~3K0.52×
33Minnesota~2K0.51×
34Connecticut~2K0.51×
35Illinois~5K0.48×
36Kentucky~2K0.48×
37Michigan~4K0.47×
38New Mexico<1K0.47×
39Ohio~4K0.46×
40Alabama~2K0.45×
41Nevada~1K0.45×
42Missouri~2K0.44×
43Massachusetts~3K0.43×
44Colorado~2K0.42×
45South Carolina~2K0.42×
46Virginia~3K0.41×
47Maryland~2K0.40×
48Louisiana~2K0.40×
49Pennsylvania~4K0.38×
50Arizona~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Rice Bowl, United States
0.38×1.00×7.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rice Bowl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rice Bowl audience
#·InterestCategoryAffinity×
01Tuba BüyüküstünMovies & TV1412.64×
02Tom KerridgeFood & Beverages165.56×
03Carnation Breakfast EssentialsBrand150.63×
04Sasin Graduate Institute of Business Administration of Chulalongkorn UniversityBusiness & Career121.76×
05Applique MarketHome & Garden103.47×
06Applique AlleyKids & Family102.06×
07Blue BullsSports88.13×
08Max FashionsFashion & Accessoires72.27×
09Yummy YummyMovies & TV71.89×
10My Little Pony GameVideo / Board Game65.06×
11Brundage Mountain ResortTravel & Leisure63.36×
12La Cucina ItalianaFood & Beverages55.54×
13Premier ProteinHealth48.50×
14Super MomKids & Family35.65×
15Delicious (website)Internet & Social Media20.54×
16Philadelphia (film)Movies & TV17.29×
17Optimum NutritionHealth15.56×
18YorkTravel & Leisure15.20×
19JollibeeFood & Beverages6.51×
20HymnMusic & Radio6.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rice Bowl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rice Bowl audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.49×
IndulgenceJOY1.61×
TravellingTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rice Bowl audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.98×
PatriotismCONSERVATISM1.00×
DIY MentalityTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rice Bowl have in United States?

Rice Bowl has an estimated audience of 314,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rice Bowl fans?

62.5% of Rice Bowl fans are female, 37.5% are male, with an average age of 40.7 years.

03

Which brands do Rice Bowl fans like most?

Rice Bowl fans show strongest brand affinity for Tuba Büyüküstün (1412.64×), Carnation Breakfast Essentials (150.63×), and Yummy Yummy (71.89×) over the country average.

04

Where do Rice Bowl fans live in United States?

Rice Bowl fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rice Bowl fans also like?

Beyond Rice Bowl itself, the audience over-indexes on Carnation Breakfast Essentials (150.63×), Yummy Yummy (71.89×), Premier Protein (48.5×), and Philadelphia (film) (17.29×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rice Bowl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rice Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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