Rascasse Audience Intelligence

Carnation Breakfast Essentials Target Market in United States

A data profile of the people who buy, follow and care about Carnation Breakfast Essentials in United States — modelled from more than twelve digital signal sources. Carnation Breakfast Essentials has an estimated audience of 173,682 people in United States.

#6909among Brand in United States

The average Carnation Breakfast Essentials fan in United States is 37.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sunday Brunch, Rice Bowl, Pastry, with strongest over-indexing on Sunday Brunch (38.91× the country average).

Demographically, the Carnation Breakfast Essentials audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carnation Breakfast Essentials fan in United States is more female, around 37.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Sunday Brunch.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Carnation Breakfast Essentials profile in United States.

Audience size
174K
in United States
Gender
84.7%♀
15.3% male
Age
37.2
average years
Country rank
#62517
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carnation Breakfast Essentials

84.7% are female, 15.3% are male, average age 37.2.

Fig. 02

Gender split

84.7%
Female
15.3%
Male
Demographic split for Carnation Breakfast Essentials audience in United States
MetricValue
Female84.7%
Male15.3%
Average age37.2
Estimated audience size173,682
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Carnation Breakfast Essentials audience in United States
Age bracketShare%
16-197%
20-2932%
30-3934%
40-4923%
50+3%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Carnation Breakfast Essentials audience comes from United States.

Worldwide audience distribution share by country for Carnation Breakfast Essentials
CountryShare
United States89.1%
Canada3.5%
India3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnation Breakfast Essentials audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnation Breakfast Essentials customers by region in United States
#RegionReachAffinity×
01Ohio~7K1.40×
02Nebraska~1K1.25×
03Michigan~5K1.20×
04Utah~2K1.19×
05Wisconsin~3K1.17×
06Indiana~4K1.15×
07Tennessee~4K1.13×
08Missouri~3K1.12×
09Kentucky~2K1.12×
10West Virginia<1K1.12×
11Arkansas~2K1.11×
12Pennsylvania~6K1.09×
13Kansas~1K1.08×
14Massachusetts~4K1.07×
15Iowa~2K1.07×
16North Carolina~6K1.05×
17Georgia~6K1.04×
18Alabama~3K1.04×
19Idaho<1K1.04×
20South Carolina~3K1.03×
21Oregon~2K1.03×
22Virginia~4K1.02×
23Oklahoma~2K1.02×
24Maine<1K1.02×
25South Dakota<1K1.02×
26Washington~4K1.01×
27Minnesota~3K1.01×
28Delaware<1K1.01×
29Illinois~6K1.00×
30Rhode Island<1K1.00×
31Louisiana~2K0.99×
32Connecticut~2K0.99×
33Alaska<1K0.99×
34New Hampshire<1K0.97×
35North Dakota<1K0.97×
36Florida~10K0.96×
37Montana<1K0.96×
38Vermont<1K0.96×
39Arizona~3K0.94×
40Mississippi~1K0.93×
41Maryland~3K0.92×
42Colorado~3K0.92×
43New Mexico<1K0.91×
44Texas~10K0.88×
45New Jersey~4K0.88×
46New York~8K0.83×
47Nevada~1K0.83×
48Hawaii<1K0.83×
49Washington, District of Columbia<1K0.81×
50California~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Carnation Breakfast Essentials, United States
0.68×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carnation Breakfast Essentials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carnation Breakfast Essentials audience
#·InterestCategoryAffinity×
01Rice BowlFood & Beverages150.63×
02Misfits (band)Music & Radio56.60×
03Sunday BrunchKids & Family38.91×
04SausageFood & Beverages16.52×
05NeweggShopping15.25×
06BrunchFood & Beverages12.86×
07PastryFood & Beverages11.28×
08Chocolate brownieFood & Beverages10.37×
09BreakfastFood & Beverages6.45×
10Pizza HutFood & Beverages4.85×
11Discount storesShopping4.84×
12Domino's PizzaFood & Beverages4.68×
13MilkFood & Beverages4.52×
14LunchFood & Beverages4.26×
15SubwayFood & Beverages4.09×
16McDonald'sFood & Beverages3.69×
17Shopping mallsShopping3.59×
18Mortgage loansBusiness & Career3.42×
19StarbucksFood & Beverages2.82×
20PinterestInternet & Social Media2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carnation Breakfast Essentials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carnation Breakfast Essentials audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.62×
Convenience OrientationPREMIUM2.52×
IndulgenceJOY2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carnation Breakfast Essentials audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Risk AppetiteTHRILL0.74×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carnation Breakfast Essentials's target market in United States?

Carnation Breakfast Essentials's target market in United States covers an estimated 173,682 people, concentrated in Texas and California.

02

What is the gender split and age of Carnation Breakfast Essentials customers?

84.7% of the Carnation Breakfast Essentials audience are female, 15.3% are male, with an average age of 37.2 years.

03

Which brands do Carnation Breakfast Essentials fans like most?

Carnation Breakfast Essentials fans show strongest brand affinity for Sunday Brunch (38.91×), Rice Bowl (150.63×), and Pastry (11.28×) over the country average.

04

Where do Carnation Breakfast Essentials fans live in United States?

Carnation Breakfast Essentials fans in United States are most concentrated in Texas (reach ~10K), California (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Carnation Breakfast Essentials fans also like?

Beyond Carnation Breakfast Essentials itself, the audience over-indexes on Rice Bowl (150.63×), Pastry (11.28×), Sausage (16.52×), and Brunch (12.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Carnation Breakfast Essentials audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carnation Breakfast Essentials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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