Rascasse Audience Intelligence

Sunday Brunch Audience in United States

A data profile of the people who buy, follow and care about Sunday Brunch in United States — modelled from more than twelve digital signal sources. Sunday Brunch has an estimated audience of 8,002,878 people in United States.

#57among TV series in United States#2724among Topic in United States#132in Kids & Family

The average Sunday Brunch fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Carnation (brand), Full breakfast, Gourmet Foods, with strongest over-indexing on Carnation (brand) (36.57× the country average).

Demographically, the Sunday Brunch audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunday Brunch fan in United States is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Carnation (brand).

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday Brunch profile in United States.

Audience size
8M
in United States
Gender
62.0%♀
38.0% male
Age
38.9
average years
Country rank
#4431
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunday Brunch fans

62.0% are female, 38.0% are male, average age 38.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Sunday Brunch audience in United States
MetricValue
Female62.0%
Male38.0%
Average age38.9
Estimated audience size8,002,878
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Sunday Brunch audience in United States
Age bracketShare%
16-1917%
20-2923%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Sunday Brunch audience comes from United States.

Worldwide audience distribution share by country for Sunday Brunch
CountryShare
United States20.7%
Japan6.5%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday Brunch audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunday Brunch fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K2.37×
02Minnesota~200K1.67×
03Hawaii~60K1.65×
04Maryland~200K1.56×
05Florida~800K1.49×
06Connecticut~100K1.41×
07Massachusetts~200K1.36×
08Louisiana~100K1.35×
09Pennsylvania~400K1.31×
10South Carolina~200K1.30×
11Wisconsin~200K1.27×
12Rhode Island~30K1.23×
13Ohio~300K1.19×
14Missouri~200K1.17×
15Virginia~200K1.16×
16New Jersey~200K1.15×
17New York~500K1.11×
18Washington, District of Columbia~30K1.11×
19Delaware~20K1.09×
20California~900K1.03×
21Tennessee~200K1.02×
22Georgia~200K1.01×
23New Hampshire~30K1.00×
24North Carolina~200K0.99×
25Vermont~10K0.97×
26Kansas~60K0.96×
27Alabama~100K0.94×
28Iowa~60K0.94×
29North Dakota~20K0.93×
30Illinois~200K0.92×
31Arkansas~60K0.91×
32Alaska~20K0.88×
33Michigan~200K0.87×
34Mississippi~60K0.87×
35Maine~20K0.87×
36South Dakota~20K0.87×
37Texas~600K0.85×
38Nebraska~30K0.85×
39Montana~20K0.84×
40Colorado~100K0.82×
41West Virginia~30K0.81×
42Idaho~30K0.80×
43New Mexico~30K0.78×
44Nevada~60K0.77×
45Washington~100K0.74×
46Kentucky~70K0.73×
47Indiana~100K0.72×
48Oklahoma~60K0.72×
49Arizona~100K0.71×
50Oregon~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Sunday Brunch, United States
0.68×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday Brunch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday Brunch audience
#·InterestCategoryAffinity×
01Home Made FoodFood & Beverages38.74×
02Carnation (brand)Food & Beverages36.57×
03Mixed nutsFood & Beverages32.80×
04Full breakfastFood & Beverages21.18×
05Snack mixFood & Beverages20.94×
06Michelin GuideFood & Beverages18.67×
07Gourmet FoodsFood & Beverages13.32×
08BrunchFood & Beverages9.64×
09Delivery orderFood & Beverages9.50×
10Cooking showFood & Beverages8.91×
11Healthy foodHealth8.82×
12LongHorn SteakhouseFood & Beverages5.83×
13Local foodFood & Beverages5.47×
14Self careHealth5.43×
15Healthy habitsHealth5.43×
16Texas RoadhouseFood & Beverages3.89×
17BreakfastFood & Beverages3.86×
18Whole Foods MarketShopping3.52×
19AldiShopping3.40×
20FIFA World CupSports3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday Brunch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunday Brunch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.94×
Design AffinityPREMIUM3.26×
Luxury OrientationPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunday Brunch audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
PatriotismCONSERVATISM0.72×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunday Brunch have in United States?

Sunday Brunch has an estimated audience of 8,002,878 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sunday Brunch fans?

62.0% of Sunday Brunch fans are female, 38.0% are male, with an average age of 38.9 years.

03

Which brands do Sunday Brunch fans like most?

Sunday Brunch fans show strongest brand affinity for Carnation (brand) (36.57×), Full breakfast (21.18×), and Gourmet Foods (13.32×) over the country average.

04

Where do Sunday Brunch fans live in United States?

Sunday Brunch fans in United States are most concentrated in California (reach ~900K), Florida (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sunday Brunch fans also like?

Beyond Sunday Brunch itself, the audience over-indexes on Full breakfast (21.18×), Gourmet Foods (13.32×), Brunch (9.64×), and Mixed nuts (32.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Sunday Brunch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunday Brunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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