Rascasse Audience Intelligence

Delivery order Audience in United States

A data profile of the people who buy, follow and care about Delivery order in United States — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 8,712,863 people in United States.

#100among Touchpoint in United States#308in Food & Beverages

The average Delivery order fan in United States is 35.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Outback Steakhouse, Online food ordering, with strongest over-indexing on Pizza Hut (5.57× the country average).

Demographically, the Delivery order audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delivery order fan in United States is balanced, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delivery order profile in United States.

Audience size
8.7M
in United States
Gender
52.1%♀
47.9% male
Age
35.1
average years
Country rank
#4083
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery order fans

52.1% are female, 47.9% are male, average age 35.1.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Delivery order audience in United States
MetricValue
Female52.1%
Male47.9%
Average age35.1
Estimated audience size8,712,863
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Delivery order audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4915%
50+16%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Delivery order audience comes from United States.

Worldwide audience distribution share by country for Delivery order
CountryShare
United States11.8%
India7.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delivery order audience in United States is strongest.

Fig. 05

Top regions by affinity

Delivery order fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.29×
02Vermont~20K1.24×
03North Dakota~20K1.21×
04Delaware~30K1.15×
05South Dakota~20K1.15×
06Montana~30K1.13×
07Rhode Island~30K1.12×
08Maine~30K1.08×
09West Virginia~40K1.07×
10Hawaii~40K1.06×
11New Hampshire~40K1.05×
12Idaho~50K1.04×
13Washington, District of Columbia~30K1.03×
14Mississippi~70K1.02×
15New Mexico~40K1.01×
16Nebraska~40K1.01×
17Arkansas~70K0.99×
18Louisiana~100K0.96×
19Kentucky~100K0.96×
20Kansas~70K0.96×
21Iowa~70K0.95×
22Oklahoma~90K0.94×
23Alabama~100K0.93×
24Nevada~80K0.93×
25Maryland~100K0.92×
26Utah~70K0.92×
27Connecticut~80K0.91×
28South Carolina~100K0.90×
29Oregon~90K0.90×
30Missouri~100K0.89×
31Tennessee~200K0.88×
32Colorado~100K0.88×
33Wisconsin~100K0.88×
34Georgia~200K0.87×
35Arizona~200K0.87×
36Washington~200K0.87×
37Indiana~100K0.87×
38Minnesota~100K0.87×
39Virginia~200K0.86×
40Illinois~200K0.85×
41North Carolina~200K0.85×
42New Jersey~200K0.84×
43Michigan~200K0.83×
44Massachusetts~100K0.83×
45New York~400K0.81×
46Pennsylvania~200K0.81×
47Ohio~200K0.81×
48Florida~500K0.80×
49Texas~600K0.74×
50California~700K0.72×
Fig. 06

Affinity by region

Affinity by region — Delivery order, United States
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery order audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family9.50×
02Outback SteakhouseFood & Beverages8.27×
03Online food orderingFood & Beverages8.00×
04High-net-worth individualBusiness & Career7.33×
05White wineFood & Beverages7.32×
06Red wineFood & Beverages6.18×
07BrunchFood & Beverages5.91×
08Pizza HutFood & Beverages5.57×
09Fast food restaurantsFood & Beverages4.82×
10Burger KingFood & Beverages4.50×
11Take-outFood & Beverages4.41×
12Domino's PizzaFood & Beverages4.34×
13Fast casual restaurantsFood & Beverages4.32×
14LunchFood & Beverages4.30×
15Italian cuisineFood & Beverages3.59×
167-ElevenShopping3.48×
17DinnerFood & Beverages3.19×
18Wendy'sFood & Beverages3.11×
19BreakfastFood & Beverages3.09×
20Fast foodFood & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery order audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.51×
Luxury OrientationPREMIUM2.36×
Convenience OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery order audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.79×
TraditionCONSERVATISM0.81×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delivery order have in United States?

Delivery order has an estimated audience of 8,712,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Delivery order fans?

52.1% of Delivery order fans are female, 47.9% are male, with an average age of 35.1 years.

03

Which brands do Delivery order fans like most?

Delivery order fans show strongest brand affinity for Pizza Hut (5.57×), Outback Steakhouse (8.27×), and Online food ordering (8×) over the country average.

04

Where do Delivery order fans live in United States?

Delivery order fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Delivery order fans also like?

Beyond Delivery order itself, the audience over-indexes on Outback Steakhouse (8.27×), Online food ordering (8×), Burger King (4.5×), and Domino's Pizza (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Delivery order audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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