Rascasse Audience Intelligence

Delivery order Audience in Spain

A data profile of the people who buy, follow and care about Delivery order in Spain — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 2,463,480 people in Spain.

Delivery order has an estimated audience of 2,463,480 people in Spain. 58.0% are female, 42.0% are male, average age 38.2. Top brand affinities: Home Delivery, Sunday Brunch, Take-out, Dinner, Fried chicken.

Top brand affinities include Home Delivery, Sunday Brunch, Take-out, with strongest over-indexing on Home Delivery (16.13× the country average).

Demographically, the Delivery order audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Delivery order fan in Spain is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Delivery.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delivery order profile in Spain.

Audience size
2.5M
in Spain
Gender
58.0%
42.0% male
Age
38.2
average years
Country rank
#1596
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delivery order fans

58.0% are female, 42.0% are male, average age 38.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Delivery order audience in Spain
MetricValue
Female58.0%
Male42.0%
Average age38.2
Estimated audience size2,463,480
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Delivery order audience in Spain
Age bracketShare%
16-1921%
20-2921%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Delivery order audience comes from Spain.

Worldwide audience distribution share by country for Delivery order
CountryShare
United States11.8%
India7.0%
Brazil6.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delivery order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delivery order audience
#·InterestCategoryAffinity×
01Fried chickenFood & Beverages22.54×
02Sunday BrunchKids & Family21.93×
03Home DeliveryFood & Beverages16.13×
04French friesFood & Beverages14.62×
05DinnerFood & Beverages9.00×
06DetergentHome & Garden8.89×
07BrunchFood & Beverages7.87×
08BreakfastFood & Beverages7.62×
09Take-outFood & Beverages7.11×
10CheesecakeFood & Beverages6.95×
11White wineFood & Beverages6.60×
12Wine tastingFood & Beverages6.36×
13Red wineFood & Beverages5.93×
14HamburgerFood & Beverages5.71×
15Online food orderingFood & Beverages3.92×
16SeafoodFood & Beverages3.51×
17McDonald'sFood & Beverages3.45×
18CheeseFood & Beverages3.28×
19Burger KingFood & Beverages2.95×
20MeatFood & Beverages2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delivery order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Delivery order audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.48×
IndulgenceJOY2.20×
Urban LifestyleOPEN2.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Delivery order audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
MindfulnessBALANCE0.71×
Quality AwarenessPREMIUM0.75×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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