A data profile of the people who buy, follow and care about Delivery order in Spain — modelled from more than twelve digital signal sources. Delivery order has an estimated audience of 2,463,480 people in Spain.
Delivery order has an estimated audience of 2,463,480 people in Spain. 58.0% are female, 42.0% are male, average age 38.2. Top brand affinities: Home Delivery, Sunday Brunch, Take-out, Dinner, Fried chicken.
Top brand affinities include Home Delivery, Sunday Brunch, Take-out, with strongest over-indexing on Home Delivery (16.13× the country average).
Demographically, the Delivery order audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Delivery order fan in Spain is more female, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Delivery.
The key figures that characterise the Delivery order profile in Spain.
58.0% are female, 42.0% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 38.2 |
| Estimated audience size | 2,463,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Delivery order audience comes from Spain.
| Country | Share |
|---|---|
| United States | 11.8% |
| India | 7.0% |
| Brazil | 6.3% |
The strongest cross-interests of the Delivery order audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fried chicken | Food & Beverages | 22.54× | ||
| 02 | Sunday Brunch | Kids & Family | 21.93× | ||
| 03 | Home Delivery | Food & Beverages | 16.13× | ||
| 04 | French fries | Food & Beverages | 14.62× | ||
| 05 | Dinner | Food & Beverages | 9.00× | ||
| 06 | Detergent | Home & Garden | 8.89× | ||
| 07 | Brunch | Food & Beverages | 7.87× | ||
| 08 | Breakfast | Food & Beverages | 7.62× | ||
| 09 | Take-out | Food & Beverages | 7.11× | ||
| 10 | Cheesecake | Food & Beverages | 6.95× | ||
| 11 | White wine | Food & Beverages | 6.60× | ||
| 12 | Wine tasting | Food & Beverages | 6.36× | ||
| 13 | Red wine | Food & Beverages | 5.93× | ||
| 14 | Hamburger | Food & Beverages | 5.71× | ||
| 15 | Online food ordering | Food & Beverages | 3.92× | ||
| 16 | Seafood | Food & Beverages | 3.51× | ||
| 17 | McDonald's | Food & Beverages | 3.45× | ||
| 18 | Cheese | Food & Beverages | 3.28× | ||
| 19 | Burger King | Food & Beverages | 2.95× | ||
| 20 | Meat | Food & Beverages | 2.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.48× | |
| Indulgence | JOY | 2.20× | |
| Urban Lifestyle | OPEN | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Mindfulness | BALANCE | 0.71× | |
| Quality Awareness | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Delivery order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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