A data profile of the people who buy, follow and care about Red wine in Spain — modelled from more than twelve digital signal sources. Red wine has an estimated audience of 2,207,345 people in Spain.
The average Red wine fan in Spain is 46.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include White wine, Wine & Spirits, Wine tasting, with strongest over-indexing on White wine (21.64× the country average).
Demographically, the Red wine audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Red wine fan in Spain is balanced, around 46.1 years old, with strong Indulgence tendencies and a notable affinity for White wine.
The key figures that characterise the Red wine profile in Spain.
51.8% are female, 48.2% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 46.1 |
| Estimated audience size | 2,207,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Red wine audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 15.0% |
| Italy | 7.2% |
Where the Red wine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.39× | |
| 02 | Catalonia | ~500K | 1.35× | |
| 03 | Balearic Islands | ~80K | 1.25× | |
| 04 | La Rioja | ~20K | 1.09× | |
| 05 | Region of Murcia | ~80K | 1.02× | |
| 06 | Comunidad Valenciana | ~200K | 1.00× | |
| 07 | Cantabria | ~30K | 1.00× | |
| 08 | Andalusia | ~400K | 0.99× | |
| 09 | Navarre | ~30K | 0.99× | |
| 10 | Extremadura | ~50K | 0.97× | |
| 11 | Aragon | ~60K | 0.95× | |
| 12 | Principality of Asturias | ~50K | 0.95× | |
| 13 | Community of Madrid | ~300K | 0.93× | |
| 14 | Castilla-La Mancha | ~80K | 0.92× | |
| 15 | Basque Autonomous Country | ~80K | 0.92× | |
| 16 | Castile and León | ~90K | 0.91× | |
| 17 | Galicia | ~90K | 0.89× |
The strongest cross-interests of the Red wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine Lovers | Food & Beverages | 28.16× | ||
| 02 | Winemaker | Food & Beverages | 23.54× | ||
| 03 | Wine bar | Food & Beverages | 21.82× | ||
| 04 | White wine | Food & Beverages | 21.64× | ||
| 05 | Wine & Spirits | Food & Beverages | 21.29× | ||
| 06 | Bordeaux wine | Topic | 20.47× | ||
| 07 | Wine bottle | Food & Beverages | 16.75× | ||
| 08 | Oenology | Business & Career | 15.56× | ||
| 09 | Winemaking | Food & Beverages | 14.75× | ||
| 10 | Sparkling wine | Food & Beverages | 10.92× | ||
| 11 | Wine tasting | Food & Beverages | 10.51× | ||
| 12 | Drinking | Food & Beverages | 8.10× | ||
| 13 | Wine cellar | Food & Beverages | 7.70× | ||
| 14 | Agribusiness | Politics & Society | 7.19× | ||
| 15 | Sustainable tourism | Business & Career | 6.42× | ||
| 16 | Delivery order | Food & Beverages | 5.93× | ||
| 17 | Local food | Food & Beverages | 4.92× | ||
| 18 | Dinner | Food & Beverages | 4.62× | ||
| 19 | Lunch | Food & Beverages | 4.56× | ||
| 20 | Gourmet Foods | Food & Beverages | 4.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.93× | |
| Luxury Orientation | PREMIUM | 2.04× | |
| Quality Awareness | PREMIUM | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Community Orientation | OPEN | 1.00× | |
| Social Media Usage | JOY | 1.04× |
Red wine has an estimated audience of 2,207,345 people in Spain, concentrated in Catalonia and Andalusia.
51.8% of Red wine fans are female, 48.2% are male, with an average age of 46.1 years.
Red wine fans show strongest brand affinity for White wine (21.64×), Wine & Spirits (21.29×), and Wine tasting (10.51×) over the country average.
Red wine fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Red wine itself, the audience over-indexes on Wine & Spirits (21.29×), Wine tasting (10.51×), Sparkling wine (10.92×), and Wine Lovers (28.16×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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