A data profile of the people who buy, follow and care about Red wine in France — modelled from more than twelve digital signal sources. Red wine has an estimated audience of 2,588,536 people in France.
The average Red wine fan in France is 45.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Wine tasting, White wine, Vineyard, with strongest over-indexing on Wine tasting (16.07× the country average).
Demographically, the Red wine audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Red wine fan in France is balanced, around 45.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Red wine profile in France.
49.6% are female, 50.4% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.2 |
| Estimated audience size | 2,588,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Red wine audience comes from France.
| Country | Share |
|---|---|
| Japan | 15.2% |
| United States | 15.0% |
| Italy | 7.2% |
Where the Red wine audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.55× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.13× | |
| 03 | Corsica | ~10K | 1.09× | |
| 04 | Occitanie | ~200K | 1.03× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.01× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 0.95× | |
| 07 | Grand Est | ~200K | 0.95× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 09 | Centre-Val de Loire | ~90K | 0.95× | |
| 10 | Normandy | ~100K | 0.94× | |
| 11 | Hauts-de-France | ~200K | 0.93× | |
| 12 | Pays de la Loire | ~100K | 0.92× | |
| 13 | Brittany | ~100K | 0.91× |
The strongest cross-interests of the Red wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dom Pérignon (wine) | Food & Beverages | 30.73× | ||
| 02 | Hennessy | Food & Beverages | 24.81× | ||
| 03 | Veuve Clicquot | Food & Beverages | 18.24× | ||
| 04 | White wine | Food & Beverages | 17.77× | ||
| 05 | Ruinart (Champagne) | Food & Beverages | 17.65× | ||
| 06 | Wine tasting | Food & Beverages | 16.07× | ||
| 07 | Vineyard | Food & Beverages | 11.66× | ||
| 08 | Wine & Spirits | Food & Beverages | 11.62× | ||
| 09 | Wine cellar | Food & Beverages | 10.84× | ||
| 10 | Winery | Food & Beverages | 10.64× | ||
| 11 | Drinking | Food & Beverages | 9.34× | ||
| 12 | Gourmet Foods | Food & Beverages | 7.03× | ||
| 13 | Sports | Sports | 3.15× | ||
| 14 | Consumer electronics | Technology & Electronics | 3.14× | ||
| 15 | Home and garden | Home & Garden | 2.93× | ||
| 16 | Design | Home & Garden | 2.91× | ||
| 17 | Cooking | Food & Beverages | 2.86× | ||
| 18 | Food | Food & Beverages | 2.78× | ||
| 19 | Music | Business & Career | 2.58× | ||
| 20 | Entertainment | Movies & TV | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 3.89× | |
| Indulgence | JOY | 3.67× | |
| Career Orientation | POWER | 3.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.15× | |
| Social Media Usage | JOY | 1.19× | |
| Pet Ownership | JOY | 1.35× |
Red wine has an estimated audience of 2,588,536 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.6% of Red wine fans are female, 50.4% are male, with an average age of 45.2 years.
Red wine fans show strongest brand affinity for Wine tasting (16.07×), White wine (17.77×), and Vineyard (11.66×) over the country average.
Red wine fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Red wine itself, the audience over-indexes on White wine (17.77×), Vineyard (11.66×), Ruinart (Champagne) (17.65×), and Sports (3.15×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Red wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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