A data profile of the people who buy, follow and care about Vineyard in France — modelled from more than twelve digital signal sources. Vineyard has an estimated audience of 3,323,180 people in France.
The average Vineyard fan in France is 47.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Nouvelle-Aquitaine.
Top brand affinities include Sparkling wine, Winery, Wine cellar, with strongest over-indexing on Sparkling wine (3.93× the country average).
Demographically, the Vineyard audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vineyard fan in France is balanced, around 47.8 years old, with strong Indulgence tendencies and a notable affinity for Sparkling wine.
The key figures that characterise the Vineyard profile in France.
50.2% are female, 49.8% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 47.8 |
| Estimated audience size | 3,323,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Vineyard audience comes from France.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 9.5% |
| Japan | 5.8% |
Where the Vineyard audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~500K | 1.89× | |
| 02 | Nouvelle-Aquitaine | ~400K | 1.35× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 1.29× | |
| 04 | Corsica | ~20K | 1.16× | |
| 05 | Grand Est | ~300K | 1.14× | |
| 06 | Occitanie | ~300K | 1.12× | |
| 07 | Centre-Val de Loire | ~100K | 1.03× | |
| 08 | Île-de-France | ~500K | 0.80× | |
| 09 | Auvergne-Rhône-Alpes | ~300K | 0.79× | |
| 10 | Pays de la Loire | ~100K | 0.75× | |
| 11 | Normandy | ~100K | 0.68× | |
| 12 | Brittany | ~90K | 0.58× | |
| 13 | Hauts-de-France | ~200K | 0.54× |
The strongest cross-interests of the Vineyard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Winery | Food & Beverages | 5.46× | ||
| 02 | Wine cellar | Food & Beverages | 4.97× | ||
| 03 | White wine | Food & Beverages | 4.40× | ||
| 04 | Sparkling wine | Food & Beverages | 3.93× | ||
| 05 | Wine & Spirits | Food & Beverages | 3.64× | ||
| 06 | Red wine | Food & Beverages | 3.53× | ||
| 07 | Champagne | Food & Beverages | 3.41× | ||
| 08 | Wine tasting | Food & Beverages | 2.93× | ||
| 09 | Moulin Rouge! | Movies & TV | 2.12× | ||
| 10 | Amigos | Music & Radio | 2.03× | ||
| 11 | Wine | Food & Beverages | 1.91× | ||
| 12 | Center Parcs | Travel & Leisure | 1.71× | ||
| 13 | Geography | Business & Career | 1.68× | ||
| 14 | Botany | Home & Garden | 1.67× | ||
| 15 | Patrick Bruel | Music & Radio | 1.62× | ||
| 16 | Oscaro | Cars & Mobility | 1.59× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.57× | ||
| 18 | Bricomarché | Home & Garden | 1.57× | ||
| 19 | Departments of France | Politics & Society | 1.53× | ||
| 20 | Agriculture | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Tradition | CONSERVATISM | 1.28× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× | |
| Extroversion | THRILL | 0.91× |
Vineyard has an estimated audience of 3,323,180 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
50.2% of Vineyard fans are female, 49.8% are male, with an average age of 47.8 years.
Vineyard fans show strongest brand affinity for Sparkling wine (3.93×), Winery (5.46×), and Wine cellar (4.97×) over the country average.
Vineyard fans in France are most concentrated in Île-de-France (reach ~500K), Provence-Alpes-Côte d'Azur (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Vineyard itself, the audience over-indexes on Winery (5.46×), Wine cellar (4.97×), Champagne (3.41×), and Wine (1.91×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vineyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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