A data profile of the people who buy, follow and care about Wine in France — modelled from more than twelve digital signal sources. Wine has an estimated audience of 12,492,424 people in France.
The average Wine fan in France is 44.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Local food, Decoration, Maisons du Monde, with strongest over-indexing on Local food (1.7× the country average).
Demographically, the Wine audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Wine fan in France is balanced, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Wine profile in France.
53.0% are female, 47.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 12,492,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Wine audience comes from France.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.74× | |
| 02 | Île-de-France | ~3.5M | 1.61× | |
| 03 | Grand Est | ~1M | 1.21× | |
| 04 | Bourgogne-Franche-Comté | ~500K | 1.07× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.05× | |
| 06 | Corsica | ~60K | 0.98× | |
| 07 | Occitanie | ~1M | 0.93× | |
| 08 | Auvergne-Rhône-Alpes | ~1.5M | 0.92× | |
| 09 | Centre-Val de Loire | ~400K | 0.85× | |
| 10 | Hauts-de-France | ~800K | 0.74× | |
| 11 | Normandy | ~400K | 0.73× | |
| 12 | Pays de la Loire | ~500K | 0.67× | |
| 13 | Brittany | ~400K | 0.67× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miou-Miou | Movies & TV | 1.97× | ||
| 02 | Christina Ricci | Movies & TV | 1.79× | ||
| 03 | Local food | Food & Beverages | 1.70× | ||
| 04 | Zara Home | Home & Garden | 1.64× | ||
| 05 | Decoration | Home & Garden | 1.61× | ||
| 06 | Isabel Marant | Fashion & Accessoires | 1.60× | ||
| 07 | Lunch | Food & Beverages | 1.59× | ||
| 08 | Self-love | Health | 1.58× | ||
| 09 | Healthy food | Health | 1.58× | ||
| 10 | Calzedonia | Fashion & Accessoires | 1.58× | ||
| 11 | Home decorating ideas | Home & Garden | 1.56× | ||
| 12 | Self-help | Health | 1.55× | ||
| 13 | Home Decoration & Design | Home & Garden | 1.55× | ||
| 14 | Marriage proposal | Kids & Family | 1.55× | ||
| 15 | Diners | Food & Beverages | 1.53× | ||
| 16 | White wine | Food & Beverages | 1.53× | ||
| 17 | Maisons du Monde | Home & Garden | 1.52× | ||
| 18 | Foodie | Food & Beverages | 1.51× | ||
| 19 | Vanessa Bruno | Fashion & Accessoires | 1.51× | ||
| 20 | Self care | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Design Affinity | PREMIUM | 1.12× | |
| Creativity | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Urban Lifestyle | OPEN | 0.81× |
Wine has an estimated audience of 12,492,424 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
53.0% of Wine fans are female, 47.0% are male, with an average age of 44.9 years.
Wine fans show strongest brand affinity for Local food (1.7×), Decoration (1.61×), and Maisons du Monde (1.52×) over the country average.
Wine fans in France are most concentrated in Île-de-France (reach ~3.5M), Provence-Alpes-Côte d'Azur (reach ~1.5M), and Auvergne-Rhône-Alpes (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Wine itself, the audience over-indexes on Decoration (1.61×), Maisons du Monde (1.52×), Foodie (1.51×), and Diners (1.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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