Wine Audience in France
Wine has an estimated audience of 12,492,424 people in France. 53.0% are female, 47.0% are male, average age 44.9. Top regions: Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities: Local food, Decoration, Maisons du Monde, Foodie, Diners.
The average Wine fan in France is 44.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes. Top brand affinities include Local food, Decoration, Maisons du Monde, with strongest over-indexing on Local food (1.7× the country average). Demographically, the Wine audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.9 |
| Estimated audience size | 12,492,424 |
Audience persona
The typical Wine fan in France is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Local food.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,613,590 | 1.62× |
| Provence-Alpes-Côte d'Azur | 1,640,057 | 1.77× |
| Auvergne-Rhône-Alpes | 1,353,278 | 0.92× |
| Grand Est | 1,234,935 | 1.22× |
| Nouvelle-Aquitaine | 1,159,098 | 1.05× |
| Occitanie | 1,000,205 | 0.93× |
| Hauts-de-France | 787,691 | 0.72× |
| Bourgogne-Franche-Comté | 547,815 | 1.08× |
| Pays de la Loire | 430,863 | 0.62× |
| Normandy | 415,873 | 0.68× |
| Centre-Val de Loire | 384,638 | 0.82× |
| Brittany | 371,954 | 0.61× |
| Corsica | 59,437 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 1.7× | Food & Beverages |
| Decoration | 1.61× | Home & Garden |
| Maisons du Monde | 1.52× | Home & Garden |
| Foodie | 1.51× | Food & Beverages |
| Diners | 1.53× | Food & Beverages |
| Self care | 1.5× | Health |
| Self-love | 1.58× | Health |
| Isabel Marant | 1.6× | Fashion & Accessoires |
| Self-help | 1.55× | Health |
| Lunch | 1.59× | Food & Beverages |
| Vanessa Bruno | 1.51× | Fashion & Accessoires |
| Zara Home | 1.64× | Home & Garden |
| Healthy food | 1.58× | Health |
| White wine | 1.53× | Food & Beverages |
| Home Decoration & Design | 1.55× | Home & Garden |
| Calzedonia | 1.58× | Fashion & Accessoires |
| Marriage proposal | 1.55× | Kids & Family |
| Home decorating ideas | 1.56× | Home & Garden |
| Miou-Miou | 1.97× | Movies & TV |
| Christina Ricci | 1.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.93 |
| Mindfulness | BALANCE | 1.96 |
| Indulgence | JOY | 1.77 |
| Community Orientation | OPEN | 1.62 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Wine have in France?
Wine has an estimated audience of 12,492,424 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
What is the gender split and age of Wine fans?
53.0% of Wine fans are female, 47.0% are male, with an average age of 44.9 years.
Which brands do Wine fans like most?
Wine fans show strongest brand affinity for Local food (1.7×), Decoration (1.61×), and Maisons du Monde (1.52×) over the country average.
Where do Wine fans live in France?
Wine fans in France are most concentrated in Île-de-France (reach 3,613,590), Provence-Alpes-Côte d'Azur (reach 1,640,057), and Auvergne-Rhône-Alpes (reach 1,353,278). These three regions account for the largest share of the active audience.
What other brands do Wine fans also like?
Beyond Wine itself, the audience over-indexes on Decoration (1.61×), Maisons du Monde (1.52×), Foodie (1.51×), and Diners (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.