A data profile of the people who buy, follow and care about Wine in Canada — modelled from more than twelve digital signal sources. Wine has an estimated audience of 8,369,852 people in Canada.
The average Wine fan in Canada is 43.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Wine tasting, Red wine, Allkpop, with strongest over-indexing on Wine tasting (1.56× the country average).
Demographically, the Wine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 10 regions tracked by Rascasse.
The typical Wine fan in Canada is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Wine tasting.
The key figures that characterise the Wine profile in Canada.
56.0% are female, 44.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.0 |
| Estimated audience size | 8,369,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Wine audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
Where the Wine audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.65× | |
| 02 | Ontario | ~5.5M | 1.59× | |
| 03 | Alberta | ~1.5M | 1.28× | |
| 04 | Manitoba | ~300K | 1.02× | |
| 05 | Nova Scotia | ~200K | 0.99× | |
| 06 | Saskatchewan | ~200K | 0.88× | |
| 07 | Prince Edward Island | ~40K | 0.87× | |
| 08 | New Brunswick | ~100K | 0.77× | |
| 09 | Quebec | ~1.5M | 0.72× | |
| 10 | Newfoundland and Labrador | ~90K | 0.72× |
The strongest cross-interests of the Wine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine Time | Food & Beverages | 1.94× | ||
| 02 | Super Junior | Music & Radio | 1.71× | ||
| 03 | SUPER JUNIOR-D&E | Music & Radio | 1.71× | ||
| 04 | S.M. Entertainment | Movies & TV | 1.68× | ||
| 05 | Girls' Generation | Music & Radio | 1.64× | ||
| 06 | YG Entertainment | Music & Radio | 1.64× | ||
| 07 | Red wine | Food & Beverages | 1.60× | ||
| 08 | Korean Wave | Politics & Society | 1.59× | ||
| 09 | Wine tasting | Food & Beverages | 1.56× | ||
| 10 | Allkpop | Music & Radio | 1.56× | ||
| 11 | Got7 | Music & Radio | 1.53× | ||
| 12 | Shinee | Music & Radio | 1.51× | ||
| 13 | Chardonnay | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Individualism | JOY | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× |
Wine has an estimated audience of 8,369,852 people in Canada, concentrated in Ontario and British Columbia.
56.0% of Wine fans are female, 44.0% are male, with an average age of 43.0 years.
Wine fans show strongest brand affinity for Wine tasting (1.56×), Red wine (1.6×), and Allkpop (1.56×) over the country average.
Wine fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Wine itself, the audience over-indexes on Red wine (1.6×), Allkpop (1.56×), Girls' Generation (1.64×), and Chardonnay (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.