Wine Audience in Canada
Wine has an estimated audience of 8,369,852 people in Canada. 56.0% are female, 44.0% are male, average age 43.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Wine tasting, Red wine, Allkpop, Girls' Generation, Chardonnay.
The average Wine fan in Canada is 43.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Wine tasting, Red wine, Allkpop, with strongest over-indexing on Wine tasting (1.56× the country average). Demographically, the Wine audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.0 |
| Estimated audience size | 8,369,852 |
Audience persona
The typical Wine fan in Canada is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Wine tasting.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,560,212 | 1.59× |
| British Columbia | 2,068,625 | 1.65× |
| Quebec | 1,435,348 | 0.72× |
| Alberta | 1,318,607 | 1.28× |
| Manitoba | 318,557 | 1.02× |
| Nova Scotia | 246,444 | 0.99× |
| Saskatchewan | 233,295 | 0.88× |
| New Brunswick | 147,943 | 0.77× |
| Newfoundland and Labrador | 92,208 | 0.72× |
| Prince Edward Island | 35,937 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine tasting | 1.56× | Food & Beverages |
| Red wine | 1.6× | Food & Beverages |
| Allkpop | 1.56× | Music & Radio |
| Girls' Generation | 1.64× | Music & Radio |
| Chardonnay | 1.5× | Food & Beverages |
| Korean Wave | 1.59× | Politics & Society |
| Super Junior | 1.71× | Music & Radio |
| Got7 | 1.53× | Music & Radio |
| Shinee | 1.51× | Music & Radio |
| S.M. Entertainment | 1.68× | Movies & TV |
| Wine Time | 1.94× | Food & Beverages |
| YG Entertainment | 1.64× | Music & Radio |
| SUPER JUNIOR-D&E | 1.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.18 |
| Travelling | THRILL | 1.07 |
| Career Orientation | POWER | 1.04 |
| Spirituality | BALANCE | 1.03 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Wine have in Canada?
Wine has an estimated audience of 8,369,852 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Wine fans?
56.0% of Wine fans are female, 44.0% are male, with an average age of 43.0 years.
Which brands do Wine fans like most?
Wine fans show strongest brand affinity for Wine tasting (1.56×), Red wine (1.6×), and Allkpop (1.56×) over the country average.
Where do Wine fans live in Canada?
Wine fans in Canada are most concentrated in Ontario (reach 5,560,212), British Columbia (reach 2,068,625), and Quebec (reach 1,435,348). These three regions account for the largest share of the active audience.
What other brands do Wine fans also like?
Beyond Wine itself, the audience over-indexes on Red wine (1.6×), Allkpop (1.56×), Girls' Generation (1.64×), and Chardonnay (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.