Wine Audience in United Kingdom
Wine has an estimated audience of 17,155,029 people in United Kingdom. 61.5% are female, 38.5% are male, average age 45.2. Top regions: England, Greater London, South East. Top brand affinities: Local food, Wine tasting, The Sunday Telegraph, Gordon Ramsey, Red wine.
The average Wine fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Local food, Wine tasting, The Sunday Telegraph, with strongest over-indexing on Local food (1.6× the country average). Demographically, the Wine audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Wine fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 45.2 |
| Estimated audience size | 17,155,029 |
Audience persona
The typical Wine fan in United Kingdom is more female, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 12,866,272 | 1.06× |
| Greater London | 4,802,212 | 2.15× |
| South East | 2,420,636 | 1.05× |
| North West | 1,938,737 | 1.06× |
| Scotland | 1,704,269 | 1.1× |
| East of England | 1,566,387 | 1× |
| South West | 1,472,905 | 1.04× |
| East Midlands | 1,056,382 | 0.87× |
| Wales | 943,298 | 0.96× |
| Yorkshire and the Humber | 835,340 | 0.61× |
| Northern Ireland | 458,370 | 0.87× |
| North East | 431,906 | 0.65× |
| West Midlands | 420,663 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 1.6× | Food & Beverages |
| Wine tasting | 1.52× | Food & Beverages |
| The Sunday Telegraph | 1.61× | News |
| Gordon Ramsey | 1.66× | Food & Beverages |
| Red wine | 1.6× | Food & Beverages |
| Stanley | 1.55× | Home & Garden |
| Danish design | 1.5× | Home & Garden |
| Dining Out | 1.59× | Food & Beverages |
| Majestic Wine | 1.57× | Food & Beverages |
| Pensioner | 1.65× | Business & Career |
| Elle Fanning | 1.6× | Movies & TV |
| Vicky McClure | 1.51× | Movies & TV |
| Monica Vinader | 1.51× | Fashion & Accessoires |
| Cooking school | 1.66× | Food & Beverages |
| Tracey Emin | 1.6× | Arts & Culture |
| Biodegradable waste | 1.67× | Home & Garden |
| Rock Choir | 1.54× | Music & Radio |
| Slow Food | 1.58× | Food & Beverages |
| Bird feeding | 1.51× | Pets & Animals |
| Zomato | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Design Affinity | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.14 |
| Luxury Orientation | PREMIUM | 1.09 |
| Creativity | OPEN | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Italy | 6.3% |
| United Kingdom | 5.1% |
See Wine audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Wine have in United Kingdom?
Wine has an estimated audience of 17,155,029 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Wine fans?
61.5% of Wine fans are female, 38.5% are male, with an average age of 45.2 years.
Which brands do Wine fans like most?
Wine fans show strongest brand affinity for Local food (1.6×), Wine tasting (1.52×), and The Sunday Telegraph (1.61×) over the country average.
Where do Wine fans live in United Kingdom?
Wine fans in United Kingdom are most concentrated in England (reach 12,866,272), Greater London (reach 4,802,212), and South East (reach 2,420,636). These three regions account for the largest share of the active audience.
What other brands do Wine fans also like?
Beyond Wine itself, the audience over-indexes on Wine tasting (1.52×), The Sunday Telegraph (1.61×), Gordon Ramsey (1.66×), and Red wine (1.6×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.