A data profile of the people who buy, follow and care about The Sunday Telegraph in United Kingdom — modelled from more than twelve digital signal sources. The Sunday Telegraph has an estimated audience of 3,216,415 people in United Kingdom.
The average The Sunday Telegraph fan in United Kingdom is 51.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Stephen King, Crime fiction, Sustainable products, with strongest over-indexing on Stephen King (11.27× the country average).
Demographically, the The Sunday Telegraph audience skews balanced with an average age of 51.3, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Sunday Telegraph fan in United Kingdom is balanced, around 51.3 years old, with strong Tradition tendencies and a notable affinity for Stephen King.
The key figures that characterise the The Sunday Telegraph profile in United Kingdom.
47.5% are female, 52.5% are male, average age 51.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 51.3 |
| Estimated audience size | 3,216,415 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 5% | |
| 30-39 | 12% | |
| 40-49 | 23% | |
| 50+ | 57% |
of the worldwide The Sunday Telegraph audience comes from United Kingdom.
| Country | Share |
|---|---|
| Australia | 46.0% |
| United Kingdom | 36.5% |
| Ireland | 2.5% |
Where the The Sunday Telegraph audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.41× | |
| 02 | Northern Ireland | ~100K | 1.35× | |
| 03 | South West | ~300K | 1.16× | |
| 04 | Yorkshire and the Humber | ~300K | 1.09× | |
| 05 | East of England | ~300K | 1.07× | |
| 06 | West Midlands | ~100K | 1.06× | |
| 07 | England | ~2.5M | 0.96× | |
| 08 | Wales | ~200K | 0.96× | |
| 09 | North East | ~100K | 0.91× | |
| 10 | Scotland | ~200K | 0.73× | |
| 11 | East Midlands | ~100K | 0.65× | |
| 12 | North West | ~200K | 0.64× |
The strongest cross-interests of the The Sunday Telegraph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jojo Moyes | Literature | 17.62× | ||
| 02 | Biodegradable plastic | Politics & Society | 15.75× | ||
| 03 | Stephen King | Literature | 11.27× | ||
| 04 | Diabetes mellitus type 2 awareness | Health | 7.29× | ||
| 05 | Sustainable products | Politics & Society | 6.47× | ||
| 06 | Public library | Literature | 5.90× | ||
| 07 | Royal family | Politics & Society | 5.83× | ||
| 08 | Goodreads | Literature | 5.66× | ||
| 09 | Crime fiction | Literature | 5.64× | ||
| 10 | Book discussion club | Literature | 5.55× | ||
| 11 | Bestseller | Literature | 5.09× | ||
| 12 | Privacy policy | Technology & Electronics | 4.94× | ||
| 13 | Amazon Kindle | Literature | 4.38× | ||
| 14 | Employment website | Business & Career | 3.76× | ||
| 15 | Tradition | Politics & Society | 2.80× | ||
| 16 | Breaking news | Movies & TV | 2.74× | ||
| 17 | Waterstones | Literature | 2.57× | ||
| 18 | Drama movies | Movies & TV | 2.34× | ||
| 19 | Medicine | Business & Career | 2.05× | ||
| 20 | Health care | Business & Career | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.08× | |
| Community Orientation | OPEN | 1.53× | |
| Sustainability | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Quality Awareness | PREMIUM | 0.93× | |
| Urban Lifestyle | OPEN | 0.95× |
The Sunday Telegraph has an estimated audience of 3,216,415 people in United Kingdom, concentrated in England and South East.
47.5% of The Sunday Telegraph fans are female, 52.5% are male, with an average age of 51.3 years.
The Sunday Telegraph fans show strongest brand affinity for Stephen King (11.27×), Crime fiction (5.64×), and Sustainable products (6.47×) over the country average.
The Sunday Telegraph fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond The Sunday Telegraph itself, the audience over-indexes on Crime fiction (5.64×), Sustainable products (6.47×), Breaking news (2.74×), and Diabetes mellitus type 2 awareness (7.29×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Sunday Telegraph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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